The People Behind Your Growth

We started RS Gonzales because too many HVAC contractors get burned by agencies that overpromise, underdeliver, and disappear. We do it differently. We only work with the HVAC industry; we treat your numbers like our own, and we stay in it with you for the long haul.

When you win, we win.

Behind every campaign is a small team that knows your name, your market, and your goals, not a call center that rotates you to whoever is free.

Get to know the people you’ll be working with.

Meet the RS Gonzales Team

What We Run

Everything Your HVAC Business Needs to Grow, in One Place

Most contractors juggle five vendors who never talk to each other. We run every channel under one roof, so each piece feeds the next.

Website Design Search Engine Optimization AI Search and LLM Visibility Google Ads Google Business Profile Social Media Marketing Email and SMS Marketing Reputation Management Website Hosting and Maintenance Copywriting Branding and Graphic Design

Website Design

A fast, mobile-first website that turns visitors into booked jobs, rebuilt for you in your first 30 days.

A client HVAC website open on a laptop beside its analytics panels showing active users and returning-visitor trends

See What We Build

Search Engine Optimization

The technical work, content, and authority that put you in front of homeowners already searching for your services.

A Google Maps ranking grid showing a dense cluster of green top-three positions beside a panel of keyword, backlink and traffic metrics

Grow My Rankings

AI Search and LLM Visibility

Get your business named when homeowners ask ChatGPT, Gemini, or Google’s AI who to call for their HVAC troubles.

A ChatGPT prompt screen beside a topics-insight table scoring HVAC service visibility and a sentiment-by-platform chart across AI assistants

Get Found by AI

Google Ads

Local Service Ads and PPC that bring in calls fast, with every dollar tracked to a booked job. Includes Google PPC, Local Service Ads, Meta, and Yelp ads.

Make Ads Pay Off

Google Business Profile

Daily posts, review automation, and Map Pack visibility that put you where homeowners look first.

Own the Map Pack

Social Media Marketing

Content that builds trust with homeowners, plus Meta ads that fill your calendar with high-value installs.

An HVAC technician on site beside a Meta ad creative offering an AC replacement discount, with its comment, reaction and share counts

See Social Media Marketing in Action

Email and SMS Marketing

Turn past customers into repeat calls with timely reminders, seasonal offers, and reactivation campaigns.

An email engagement summary for a managed client showing 99.27 percent delivered, 20.56 percent opened and 12.51 percent clicked, over a photograph of post being collected

Reactivate Old Customers

Reputation Management

More five-star reviews, fast responses, and a name homeowners trust before they ever call.

Protect My Reputation

Website Hosting and Maintenance

Private hosting, updates, and monitoring that keep your site fast, secure, and always online.

A perfect 100 site-performance score beside server response and uptime charts on a laptop

Keep My Site Fast

Copywriting

Website, blog, and ad copy that sounds like you and gets homeowners to pick up the phone.

HVAC technicians reviewing a tablet beside a content scoring panel grading hierarchy, factuality and structure with a content brief outline

Build Business On Words That Sell

Branding and Graphic Design

Logos, truck wraps, and sales materials that make you look like your own company, not just another contractor down the road.

Stand Out Locally

Not sure which of these you need first? Start with a clear read on your site and market.

Get a Free SEO Audit

Why Choose Us

What You Get With Us That You Won’t Find Elsewhere

Most HVAC companies don’t have a lead problem. They have a disconnected system, a dozen vendors, and no one who owns the outcome.

01

HVAC Is All We Do

Every playbook we run is built for heating and cooling. Your account never competes for attention with plumbers, roofers, or electricians.

02

Written For Your Business, Not Templates

No spun 300-city page dumps. We research every page, keep it local, and write it to turn readers into calls.

03

Optimized For AI Search, Not Just Google

When a homeowner asks ChatGPT, Gemini, or Perplexity “my AC broke down in the middle of a heatwave, who should I call?” we work to make sure your name comes up.

04

A Team That Isn’t Spread Thin

Your account manager and ad specialist handle about 12 clients, not 50. You get the attention your business deserves.

05

You Own Your Website, Free

Your custom site is included, and it stays yours if you ever leave. Other agencies charge $2,000 a month for a site you never get to keep.

06

One Connected System

Your SEO, ads, Maps, email, and website feed each other instead of pulling in different directions.

07

Seasonal, Climate-Zone Specific SEO

We build your strategy around your local weather and your busy season, not a generic national template.

08

Pricing You Can Reach

Enterprise-level marketing at small-business prices, with clear tiers that grow as you do.

See What Each Tier Includes

The answer isn’t one more tactic. It’s one team running every channel toward the same number: booked, profitable jobs.

An HVAC technician crouching beside an outdoor condenser unit at the side of a home, checking its service valves

An HVAC technician on a flat roof beside a rooftop air handling unit and its duct runs

An HVAC technician on a step ladder refitting a ceiling return vent in a home

Are We the Right Fit for You?

We’re not for everyone, and that’s on purpose. If this sounds like you, we’ll get along.

All-in on sustainable growth across multiple channels, not one shiny tactic at a time
Proud of a strong reputation, with a 4.5-star-plus rating and a five-star customer experience
Scaling with intent, from startup toward seven figures, multi-location, or beyond
Looking for a partner, not a quick experiment or the cheapest invoice
Driven by a bigger why, whether that’s your family, your team, or the business you’re building

Think you might be a fit? Let’s have a straight conversation and see if it’s a fit.

Book Your Strategy Session

Software & Technology

The Software That Runs Behind Your Marketing

You don’t need another login to babysit. We run the tech stack so you don’t have to.

The RS Gonzales HVAC CRM dashboard on a desktop, showing opportunity status, total opportunity value, conversion rate and stage distribution.

Your CRM

An HVAC CRM That Replaces The Stack

Our HVAC CRM connects with Housecall Pro and ServiceTitan, and often replaces $300 or more a month in tools.

$300+ a month in tools, replaced

A phone showing an incoming call, beside a calendar with an appointment slot booked.

Answers 24/7

An AI Employee That Answers 24/7

Speaks naturally, checks your calendar, books appointments, and takes messages so you never miss a call.

24/7 answered, nights and weekends

An automation workflow builder showing a lead pipeline branching into new-client and existing-client paths.

Runs Itself

Follow-Up On Autopilot

Instant replies to new leads, missed-call texts, and review requests that win more jobs while your crew is in the field.

3 follow-ups that run without you

Connects with

Housecall Pro ServiceTitan

See The CRM

Our Process

How We Work, From Day One

Growth doesn’t need chaos or guesswork. It needs a system and a partner who stays as you scale.

Book a Free Strategy Session

1. Clarify The Path

A strategy session to map your goals, market, and constraints. You leave with a plan, not a pitch.
2. Build The Foundation

Website, local SEO, ads, and Google Business Profile launched as one connected system.
3. Create Momentum

Early leads from ads and local visibility while SEO, reputation, and content build underneath.
4. Optimize And Expand

We track every call, click, and conversion, then refine and scale what works.

Pricing

Pricing That Grows With You

One idea drives our pricing: give you what you need to be profitable today, and scale with you as you grow.

Grow Under $1M

$2,200/mo

HVAC startups and companies under $1M

Standard website
Daily GBP
SEO

Managed ad spend Google Ads to $5K

Accelerate $1M – $3M

$3,500/mo

Companies from $1M to $3M ready to scale

Custom website
Daily GBP
Advanced SEO and backlinks

Managed ad spend Google and Meta Ads to $10K

Dominate $3M – $15M

$5,000/mo

Companies from $3M to $15M in competitive markets

Premium website
Multi-location GBP
Advanced SEO, backlinks, press, email and SMS

Managed ad spend Google, Meta and Yelp Ads to $25K

For less than the cost of one in-house marketing hire, you get an entire senior team pointed at one growth plan.

See What Each Tier Includes

Our 90-Day Growth Plan

What Your First 90 Days With Us Look Like

You deserve results early, not a disappearing act. Here’s the shape of your first 90 days with us.

Your First Quarter, To Scale Each bar is plotted at its real share of 90 days

Days 1 To 14

Launch The Foundation

Onboarding with your full team, website and copy kickoff, Google Business Profile optimization, and secure tool access.

Onboarding Website Kickoff Business Profile Tool Access

Days 14 To 30

Generate Leads Fast

Google Ads go live, your first paid leads arrive, and your new site launches, mobile-first and conversion-ready.

Google Ads Live First Paid Leads Site Launch

Days 30 To 90

Optimize And Compound

Cost per lead drops as campaigns stabilize, organic visibility climbs, and your growth engine is running.

Campaign Tuning Organic Climb Reputation Content

Want the full 90-day roadmap? See every milestone, week by week.

See The Full 90-Day Roadmap

Who We Serve

The Industries We Serve

HVAC covers a lot of ground, and every corner of it sells a little differently. We build your marketing around the way your niche wins work.

HVAC Contractors

An HVAC technician on a rooftop checking condenser units with a tablet.

Homeowners · Same Day

Residential HVAC Contractors

Homeowner trust and fast local visibility, so your phone rings the moment the heat or AC goes out.

Explore

A technician with a clipboard inspecting pipework in a commercial boiler room.

Businesses · Months

Commercial HVAC Contractors

Longer sales cycles need proof and authority. We position you to win bigger bids and repeat contracts.

Explore

A newly established HVAC contractor standing in front of split-system condensers.

By Stage · Days

Startup HVAC Contractors

From zero to booked. We build your foundation and drive early leads while your reputation grows.

Explore

An executive in a hard hat surveying a building under construction.

By Stage · Months

Private Equity-Backed HVAC Companies

Multi-location scale needs one system. We unify marketing across brands and markets under a single plan.

Explore

Specialty And HVAC-Adjacent

A technician reaching up to a ceiling duct register beneath exposed spiral ductwork.

Homeowners · Days

Air Duct And Vent Cleaning Companies

Seasonal demand and quick decisions. We keep you visible the moment homeowners start searching.

Explore

A fabricator in coveralls and safety glasses working at a sheet metal press brake.

Businesses · Months

Sheet Metal Fabrication Companies

A different buyer and a longer cycle. We market to the contractors and builders who place the orders.

Explore

An operator standing in front of a mobile crane truck on a job site.

Businesses · Same Day

Crane Rental Companies

A narrow audience worth owning. We put you in front of the contractors who book the equipment.

Explore

Curious how we’d grow your niche? Get a read on your market first.

See How We Help Your Niche Get a Free SEO Audit

Client Reviews

What Contractors Say About Working With Us

“I have seen material increases in the number and the quality of leads. Every member of the team is responsive, professional, and dedicated.”

Derrick Conyers of Su’Coy Heating, AC & Duct Cleaning

Derrick Conyers Su’Coy Heating, AC & Duct Cleaning · Washington, DC

“Insightful and actionable advice that has significantly improved our operations. They helped take Maverick Ambitions HVAC to new heights.”

Jessica Tynes, CEO of Maverick Ambitions HVAC

Jessica Tynes CEO, Maverick Ambitions HVAC

“So much more than a digital marketing agency. They help with everything from email to social to ads to sales, and they’re invested in our growth.”

Eric Menchaca GUTTS

“I had an amazing experience working with Sarah and her team at RS Gonzales. Sarah is a true visionary and strategist she really understands how to bring ideas to life and turn them into results.”

Jade Cunanan Google review · 4 months ago

“This marketing company is the real deal. They came in with a clear strategy, deep knowledge of the HVAC space, and a level of professionalism that is honestly hard to find.”

Abdul Elidrissi Google review · 4 months ago

“RS Gonzales has been a solid team to work with. They’re knowledgeable, insightful, and have been helpful in guiding us through different aspects of our business.”

Trisha Eunice Perez Google review · 4 months ago

“RS Gonzales HVAC Digital Marketing Agency delivered real results fast. More calls, more leads, and great communication throughout.”

Rodger Gurdon Google review · 5 months ago

“Sarah’s marketing presentation was highly effective, clearly communicated, and professionally delivered.”

Mrr LunchOut Google review · 5 months ago

Eight verified client reviews. Five come straight from our Google Business Profile, captured on 16 September 2026.

See Our Google Reviews

Client Results

Case Studies

The numbers tell the story better than we can.

12 Case Studies

sucoy-hvac.com

The Su’Coy Heating, AC & Duct Cleaning home page, Washington, DC, led by their branded service van

SEO · Website · Local Service Ads · Washington, DC

Want results like these for your business? Let’s map the path.

Book a Free Strategy Session

Latest Writing

From the Blog

Straight talk on HVAC marketing, no fluff.

Published feature banner: a laptop showing two HVAC website designs split down the middle, flanked by paintbrush and gear badges

Service Area

HVAC Marketing In Your Corner Of The Country

Let’s Get Started

Ready To Build A Growth Engine That Runs On Profit?

You’ve chased leads long enough. Let’s build the system that makes them show up on their own, month after month.

Ready to talk it through? Book a Free Strategy Session

Want to see where you stand? Get a Free SEO Audit

The HVAC Marketing Agency For Contractors Who Think Like CEOs

We Don’t Just Chase Leads. We Build You A Growth Engine That Drives Profit

The People Behind Your Growth

Everything Your HVAC Business Needs to Grow, in One Place

Website Design

Search Engine Optimization

AI Search and LLM Visibility

Google Ads

Google Business Profile

Social Media Marketing

Email and SMS Marketing

Reputation Management

Website Hosting and Maintenance

Copywriting

Branding and Graphic Design

What You Get With Us That You Won’t Find Elsewhere

HVAC Is All We Do

Written For Your Business, Not Templates

Optimized For AI Search, Not Just Google

A Team That Isn’t Spread Thin

You Own Your Website, Free

One Connected System

Seasonal, Climate-Zone Specific SEO

Pricing You Can Reach

Are We the Right Fit for You?

The Software That Runs Behind Your Marketing

An HVAC CRM That Replaces The Stack

An AI Employee That Answers 24/7

Follow-Up On Autopilot

How We Work, From Day One

1. Clarify The Path

2. Build The Foundation

3. Create Momentum

4. Optimize And Expand

Pricing That Grows With You

What Your First 90 Days With Us Look Like

Launch The Foundation

Generate Leads Fast

Optimize And Compound

The Industries We Serve

Residential HVAC Contractors

Commercial HVAC Contractors

Startup HVAC Contractors

Private Equity-Backed HVAC Companies

Air Duct And Vent Cleaning Companies

Sheet Metal Fabrication Companies

Crane Rental Companies

What Contractors Say About Working With Us

Case Studies

From a $500K Ceiling to 5 New Customers a Day

669 Calls in 7 Months, and a $1 Million Ceiling Broken

From Zero to 136 Leads in 90 Days

A Two-Person Shop, 50+ Reviews a Month, and the Top of Google Maps

A Family HVAC Company Founded in 1907, Rebranded

From 60% to 100% Enrollment at $3.35 a Lead

He Wrote the Book on Diagnostics, Then Gave It Away

A $1M Contractor Rebranded, and Landed a Lead a Day

A Brooklyn Commercial Contractor Grew from $10M to $15M

From Near-Invisible to Almost 6x the Google Visibility

A Relaunch That Found the Map in Under Six Months

A Sheet Metal Shop That Moved Its Map Pin and Kept Its Rankings

From the Blog

Should You Redesign or Optimize Your HVAC Website?

Stop Betting Your HVAC Growth on One Lead Source

What Is a Good HVAC Cost Per Lead in 2026?

The New HVAC SEO Problem: Ranked but Not Recommended

What Should HVAC Contractors Do When Local Service Ads Move Into Google Ads?

Is Word Of Mouth Enough To Grow Your HVAC Business?

5 Problems You’ll Face While Advertising Your HVAC Business & How We Help Solve Them

Why Are HVAC Ads So Expensive

HVAC Marketing In Your Corner Of The Country

Ready To Build A Growth Engine That Runs On Profit?

We Don’t Just Chase Leads.
We Build You A Growth Engine That Drives Profit