What's actually in our HVAC SEO programs — line by line.
The deliverables, the cadences, the headcount, and the trade-offs of every tier. We publish the operating doc our delivery team works from, because contractors who write five-figure checks deserve to know exactly what they're buying.
What's actually in our SEO programs.
Most HVAC marketing pricing pages list four bullet points and a phone number. This isn't that. The document below is the same one our strategists, content team, and SEO leads work from every week. If a deliverable is here, it ships on the cadence we describe — and if it isn't, we won't pretend otherwise.
Read the parts that matter to you. The sticky table of contents on the left will keep your place; the right-hand "Book a Strategy Session" button is there when you're ready to talk numbers against your market.
Your new website — built in the first 30 days, then grown every month after.
Every program starts with a complete WordPress rebuild on our private hosting, designed for conversion first and indexability second. The website isn't a deliverable that "finishes." It's a living asset we add to until it becomes the single most expensive page in your competitor's nightmares.
The initial build covers a homepage, an "about" page, a contact page, and the first round of service and location pages tuned to your primary trade mix. Copywriting, design, and on-page SEO are written together by the same team — not handed between freelancers — so the messaging, structure, and schema all reinforce each other from launch day.
What ships in the first 30 days
The build is paced against the 90-day plan. Below is the canonical scope by tier — every row is a real deliverable our project managers tick off in your Asana workspace.
| Deliverable | Grow $2,200/mo | Accelerate $3,500/mo | Dominate $5,000/mo |
|---|---|---|---|
| Design system Visual identity, type, components | Standard template, brand-tuned | Custom layouts, brand-led | Premium custom design |
| Service pages at launch | 6 core services | 12 services + sub-services | 20+ services + sub-services |
| Location pages at launch | 3 primary cities | 8 cities + neighborhoods | 15+ + multi-location hubs |
| Conversion components Sticky CTAs, booking, call tracking | ● | ● | ● |
| Schema markup LocalBusiness, Service, FAQ, Review | Core schemas | Full schema graph | Full schema graph + entity model |
| Private hosting & CDN | ● | ● | ● + redundant edge |
| Launch in | 30 days | 30 days | 30–45 days |
What ships every month after
The build is the floor. Every month, the same team adds service pages, location pages, blog posts, case studies, and conversion-rate refinements. We treat the website like a portfolio that compounds — old pages get re-optimized as rankings shift; new pages get written to close gaps a competitor just opened. There's no "we're done with your site" milestone because there isn't one.
You own the website — outright, in writing, day one.
On every program, the WordPress install, hosting environment, content, design files, and analytics accounts are yours. If you ever leave, we migrate everything to your hosting at no charge. We've built the company around clients who want to stay, not clients we have to keep.
Content production — the part most agencies quietly outsource.
Every blog post, service page, and location page in your program is written by an in-house writer who only works on HVAC and adjacent trades. No content farms, no offshore article mills, no AI-only output. Every piece is edited by a senior strategist before it ships.
Blogs & guides
Blog cadence is the most lied-about number in HVAC SEO. Agencies will quote you "weekly blog posts" and ship 600-word AI summaries of competitor pages. Our baseline is editorial — 1,200–2,000 words per post, with primary research where applicable, custom diagrams when they help, and an internal-linking pass before publish.
| Output | Grow | Accelerate | Dominate |
|---|---|---|---|
| Editorial blog posts 1,200–2,000 words, human-written | 2 / mo | 4 / mo | 8 / mo |
| New service pages Tuned to local intent + schema | 1 / mo | 2 / mo | 4 / mo |
| New location pages | 1 / mo | 3 / mo | 6 / mo |
| Existing page refreshes | 2 / mo | 5 / mo | 10 / mo |
| Case studies From completed installs | — | 1 / quarter | 1 / mo |
| Long-form pillar guides 3,000+ words, evergreen | — | 1 / quarter | 2 / quarter |
Service & location pages
New service and location pages are written to specific commercial intent queries identified in your monthly keyword review. Each page ships with its own schema, a unique meta title and description, internal links from relevant blog posts, and at least one conversion-tuned CTA tied to your call tracking system.
Service area coverage — what we'll actually rank you for.
Every program has a defined coverage scope. We won't quietly let your geo expand without renegotiating — ranking in a fourth city while billing for one is the kind of thing that quietly burns out delivery teams and creates resentful clients.
The table below is what the same dollar buys in different markets. A "primary" city is one we treat as the conversion target for your main location pages, map pack work, and link building. A "secondary" city gets a location page and GBP service-area listing but doesn't get the same density of supporting content.
| Market type | Grow | Accelerate | Dominate |
|---|---|---|---|
| Primary cities Full ranking + link target | 1 | 2 | 4–6 |
| Secondary cities Location page + GBP | 2–3 | 5–8 | 15+ |
| Neighborhood pages | — | As needed | Full grid |
| Population covered Approximate | Under 250k | 250k–1M | 1M+ |
| Best for | Single-truck to small fleet | Multi-truck, single market | Multi-market or PE-backed |
Google Business Profile — the highest-ROI surface most contractors neglect.
For a residential HVAC contractor under $5M in revenue, a well-run GBP out-earns almost every other channel per dollar spent. We treat it as the single most important asset of the first 90 days — not an afterthought to the website build.
Initial setup and audit
Verification, categories, and the "primary category" trap.
The first week of your program includes a complete GBP audit: verification status, primary category, secondary categories, services list, service areas, attributes, products, and the photo / video inventory. We rebuild the listing to match the queries you actually want to rank for — not just the query that brought the previous agency a quick win.
Photo & video baseline.
By day 14 we'll have ingested every existing photo, removed duplicates and dated content, and queued the first month of new uploads from your team's field photos. Photo cadence is one of the most-correlated GBP ranking factors and one of the easiest to ignore — we won't.
Ongoing management
Daily posts, service updates, review requests, review responses, Q&A monitoring, and product/service catalog maintenance run on a 7-day cadence across every program. Tier differences kick in around photo volume, review automation, and how many locations we manage.
We don't sell links. We earn them — from a network we've been building since 2019.
Backlinks are the part of SEO most likely to get you in trouble if done sloppily. We maintain editorial relationships with HVAC trade publications, home-services blogs, and regional press — relationships built through actual placements over years, not bought from a vendor. Every link attributed to your account is one we'd be willing to show Google.
Technical SEO — the work that doesn't show up on a deliverables list.
Site architecture, crawl efficiency, internal linking, Core Web Vitals, schema coverage, and indexation auditing run continuously in the background. None of it makes a good monthly screenshot. All of it makes the difference between ranking and almost-ranking.
Every program gets a monthly technical audit using Ahrefs, Screaming Frog, and our own internal indexation tracker. Any crawl errors, broken links, orphan pages, slow pages, or schema regressions are caught and fixed before they affect rankings — not after.
AI search optimization — ranking in the answer, not the link list.
ChatGPT, Perplexity, Google's AI Overviews, and Gemini have changed what "ranking" means. We optimize for citation in answer engines using structured content, schema-rich pages, and entity coverage tuned to how LLMs actually retrieve information.
Every Accelerate and Dominate client gets a monthly LLM visibility report that tracks how often you appear in answers to your priority queries across ChatGPT, Perplexity, and Google AI Overviews. Grow clients get the same tracking on a quarterly cadence.
Reporting & communication — the meetings you'll actually get.
We've never met a contractor who wanted more meetings. The cadence below is designed to give you the information you need to make decisions, and nothing else — with one big exception in the first 90 days.
Backlinks & authority building — slow, durable, audit-proof.
Backlinks are the part of SEO most likely to get you in trouble if rushed. Our cadence is deliberately conservative — we'd rather under-build than ship a link that costs you a manual action two years from now.
Every link attributed to your program comes from one of three sources: editorial placement (trade press, regional media), partner sites in our HVAC contractor network, or local citations from verified directories. We don't buy guest posts, we don't trade links, and we won't ever stage a private blog network under your domain.
What we don't do (yet) — the honest list.
Every agency has a list of services they don't actually do well. Most won't tell you. Below is ours, and the reasoning behind each.
- Television and radio buying. We're a digital shop. If broadcast is part of your mix, we'll happily coordinate with whoever runs it — but we won't pretend to do it ourselves.
- Direct mail. Same answer. We've worked with great direct mail partners and can recommend a few; we won't price-pad you for it.
- Sales coaching. Your CSRs and comfort advisors close the leads we send. We'll point out call-handling problems we see in tracked calls, but we don't sell ride-along sales training.
- Trades adjacent to HVAC. We work with plumbing and electrical contractors who also do HVAC. We don't take on pure-plumbing or pure-electrical accounts — the search behavior is different enough that we'd be learning on your dime.
Which tier is right for you.
Read these in order. If two describe you, pick the more ambitious one — every contractor we've ever talked into the smaller plan has come back six months later wishing they'd started one tier up.
For HVAC startups and contractors under $1M in revenue who need a real digital foundation without the complexity of a full multi-channel program.
- One service area, one or two trucks, one tight market.
- Founder is still the primary salesperson.
- Need leads in 60 days, not 6 months.
- Comfortable with template-based design done well.
- You're past $1M and the phone is busy enough that quality matters more than quantity.
- You're expanding into a second service area.
- You need a custom-designed website to match a refreshed brand.
For $1–2M HVAC companies ready to compound. The website is custom, the content cadence is real, and the GBP work covers everywhere you actually book jobs.
- Doing $1M–2M, growing 20%+ year over year.
- Two to five trucks, primary metro plus surrounding cities.
- Have or want a CSR taking calls during business hours.
- Want a custom design that holds up against larger competitors.
- You're past $2M and competing with private-equity-backed names.
- You're adding a second physical location.
- You need email and SMS marketing on the same plan.
For $2–15M HVAC companies in competitive markets — or any contractor ready to compete with private-equity rollups on their own terms.
- $2M+ in revenue, multi-location or multi-metro.
- Competing with PE-backed brands and consolidators.
- Need email, SMS, and full LLM visibility tracking.
- Want press placements alongside the SEO program.
- You have the team to handle a meaningful step-change in lead volume.
- You're investing for a 3–5 year horizon, not the next 90 days.
- Brand authority matters to your enterprise customers.
Common questions.
The questions we get on every strategy call, answered the way we'd answer them on the call.
Honest answer: paid channels (Google Ads, LSAs) start producing leads in the first 14–21 days. GBP-driven calls typically pick up by day 30–45 as the listing matures. Organic SEO is the longest play — you'll see measurable ranking movement by day 60–90, and meaningful organic lead volume by month 4–6. Anyone promising you a faster SEO ramp on a new site is either lying or about to do something that gets you penalized.
Yes. Six months on Grow, twelve months on Accelerate and Dominate. SEO and content compound; the contract length reflects the time it takes for the work to actually pay you back. We'd rather lose a deal at the sales stage than have someone leave at month three feeling cheated.
After the initial term, every program goes month-to-month with 30 days' notice. We don't auto-renew you into a second year of terms.
No. Ad management is a flat fee inside your program. We have no incentive to convince you to spend more on ads than your unit economics support — in fact, we're often the ones telling clients to spend less.
Our in-house writers, all of whom only work on HVAC and adjacent trades. We use AI as a research and editing assistant, never as the primary author. Every piece passes through a senior strategist before publish. If you want to meet your writer, you can — ask on your onboarding call.
You take everything. Website, hosting, content, analytics, GBP access, and all data flow back to you with a clean handoff. We'll migrate the site to your new hosting at no charge and document anything your next team needs to know. We've built the company around clients who stay because they want to, not because the off-ramp is hostile.
Yes — with the franchisor's blessing. Most national HVAC franchise brands have specific marketing and brand standards that require approval for any new agency relationship. We've worked inside several of these and can navigate the approval process if it's something you'd like to pursue.
The next step is a real conversation — not a sales pitch.
Book a 45-minute strategy session with one of our senior strategists. You'll walk away with a clear read on which tier matches your market, what the first 90 days would look like, and an honest answer about whether RS Gonzales is the right partner. If we aren't, we'll tell you who is.
Organic social media — the supporting cast, not the headliner.
For HVAC contractors, organic social is a trust-signaling channel, not a lead-generation channel. We run it accordingly — consistent, on-brand, useful — without pretending it's going to fill your call queue.
Every program includes Facebook and Instagram posting on a defined cadence, with content sourced from your team's field photos and our writers' editorial calendar. Dominate clients get LinkedIn coverage for the commercial side of their business and YouTube short-form for the residential side.