HVAC Advertising Agency That Converts Clicks Into Booked Jobs

We offer exclusivity by town and niche, not blanket market exclusivity. If you're a residential HVAC contractor, we won't take another residential contractor in your primary service town. We'd work with a commercial HVAC company or a duct cleaning specialist in the same area.

For cities over 100,000 people, niche-level exclusivity is available on the Dominate plan. In broader metros like Houston or Dallas, with 1,500+ active contractors, two RSG clients in the same metro aren't fighting each other for the same lead.

Everyone at RSG works exclusively on HVAC accounts — nothing else. The same seasonal patterns, market dynamics, and customer behavior, across every client. Our team doesn't split attention across industries.

Your AM works with a maximum of 12 clients at a time, so there's room to actually learn your specific business — not just manage it.

No. Our management fee is a flat monthly rate — the same number whether you're spending $3,000 a month on ads or $15,000. Your ad budget goes directly to the platforms. We don't take a cut of it. We have no financial upside from pushing your budget higher than what your business actually needs.

Your accounts stay yours. Full stop. During onboarding, we set up your Google Ads, Google LSA, Meta Business Suite, and Yelp Ads accounts on a screen share with you — so you know from day one that you own them, not us.

When our partnership ends, we remove ourselves. The campaigns, the data, the account history — all of it stays with you. Even if we're no longer your agency, we're still your ally.

It happens — usually from a failed payment or a flag by Google or Meta's automated review system. We monitor for these daily, respond within the business day, and have experience getting accounts reinstated quickly. The two credit cards we set up from day one exist partly for this reason.

Three structural things make it almost impossible:

No markup on ad spend. Your $3,000 ad budget goes directly to Google, Meta, or Yelp. Your credit card is on file with the platforms, not with us.

Full dashboard access. You see every dashboard we see. We aggregate the data and walk you through it weekly, but the raw numbers are yours to verify whenever.

Lead-by-lead reporting. Every month, we send a spreadsheet of every lead — where it came from, what it cost, whether you booked it, what the revenue was.

Our agreement runs 12 months because we front-load the work — we build your website at no charge in month one, set up infrastructure that pays back over time.

Two ways out before 12 months: a 30-day money-back guarantee (we refund your first month in full, no reason required) or a website buyout ($4,500 to release the website if you want out after 30 days but before 12 months).

Past month 12, the agreement converts to month-to-month with 14 days' written notice. Your ad accounts are yours regardless.

It hurts you faster than you'd think. On Google LSA, if you don't answer, Google shows your ad less often. On PPC, you already paid for the click; the lead is gone. On Yelp, the customer is already calling two of your competitors.

This isn't an ad problem — it's an operations problem that ads expose. We coach our clients on call coverage, after-hours forwarding, and CSR scripts, but we can't make the phone get answered.

Yes — but only as part of a full ecosystem, not a standalone channel. Homeowners search across Google, ChatGPT, Yelp, Instagram, and reviews. Paid ads fuel the ecosystem:

Ads drive website traffic → Google sees activity → boosts organic ranking. Booked jobs generate reviews → stronger LSA visibility. Content feeds AI search → more direct-name searches and leads.