Day One
14,000 Negative Keywords
Blocks irrelevant searches from the start, so your $3,000 doesn't get spent on people who'd never call you anyway.
14,000 terms blocked
HVAC Advertising Agency
HVAC Advertising Agency That Converts Clicks Into Booked Jobs
Most HVAC Ad Agencies Sell You Clicks. We Sell You Revenue.
When your ad budget’s on the line, you need results. With over $10M spent across Google, Meta, and Yelp, our campaigns focus on targeted leads, not broad untargeted traffic. Every dollar is tracked directly to revenue.
- $10M+in HVAC ad spend managed
- 4 channelschosen by stage, not template
- 0% markupon your ad budget
RS Gonzales HVAC Agency Partner
Campaign Monitor
Live
Across All 4 Channels $10M+ In HVAC ad spend managed
$
We Run Flexible Campaigns Across Google PPC, Google LSA, Meta, and Yelp
Google PPC
Pay Per Click
Google LSA
Pay Per Lead
Meta
Facebook + Instagram
Yelp
Comparison Shoppers
The HVAC Contractors Trusting Us With Their Ad Spend
Why Your Ads Aren't Working
Why Your Paid Ads Aren’t Bringing Calls
Running HVAC ads can feel like throwing money into the void. Many campaigns fail not because the platform is broken, but because the setup, monitoring, and follow-through aren’t optimized for your business. Here’s how our team ensures your campaigns actually work.
Sales Process Audit First
We make sure your workflow can handle new leads. More calls only matter if they convert.
A Dedicated Team, Not A Number
Focused specialists managing every detail of your account, so nothing slips through the cracks.
Real-Time Reaction
Platform changes or shifts in lead performance trigger immediate adjustments — no waiting weeks.
Complete Transparency
You see the same dashboards we use daily. Always know where your ad dollars are going.
Reality Check
Not Every HVAC Contractor Should Run Ads. Are You One Of Them?
Most HVAC contractors aren't ready for paid ads — even if they think they are. Running campaigns too early wastes money, stresses your team, and delivers few results.
We give you a clear answer: if your sales process, team capacity, and cash flow can handle the leads, ads will grow your business. If not, we show exactly what to fix first.
Sales Process can handle leads Team Capacity to close them Cash Flow to invest
All three need to clear before ads make sense. No hype, no guessing, no wasted spend.
When The System Is Running Correctly
Here's What Ready Contractors Typically See
-
More Booked Jobs From The Same Budget
Same ad spend, more revenue — because every dollar is tracked to a booked job, not just a call.
-
Predictable Lead Flow
Calls arriving on a known cadence so you can hire, schedule trucks, and plan capacity with confidence.
-
One Team Running It, Not A Vendor
A dedicated AM + paid-ads specialist who knows your account, your numbers, and your market.
The Delivery Promise
What Happens When You Let Our Trusted HVAC Ad Experts Handle Your Campaigns
- An expert recommendation on the best ad channels, budget, and offers — based on your market, goals and profitability
- An honest read on whether your operation is ready to convert paid leads into booked jobs right now
- A Cost Per Lead (CPL) estimate for your area based on live campaign data — not industry averages
- A clear answer if paid ads aren't the right move yet — and what to build first instead
"I've seen enough HVAC ad accounts to know what goes wrong. In 30 minutes, I'll show where your business stands and what it takes to make paid ads work — or tell you 'not yet' rather than underdeliver."
A Note From The Founder 
3:37
Sarah Gonzales
Founder, RS Gonzales · A Promise From Our Founder
Budget Protection
How We Spare You From Burning Through Your Ad Budget
We protect your ad spend from wasted clicks and misfiring campaigns so that every dollar works toward booked jobs, not idle impressions.
Every Day
Daily Spend Pacing
Keeps ad spend on track to avoid front-loading or running out early, so your $3,000 is fully optimized across the month.
Tracked within 10% of pace
Always On
Click-Fraud Monitoring
Detects competitors or bots clicking repeatedly, so your $3,000 isn’t drained by bad actors.
Google refunds filed on confirmed activity
Real-Time
Real-Time CPL Alerts
Track cost per lead live and adjust immediately, so your $3,000 buys real leads, not wasted traffic.
Live tracking, immediate adjustments
How We Run Your Ads
How We Handle Your Paid Ads Strategy
Four Channels. Four Kinds Of Customer
Each advertising platform reaches different types of customers and serves a different role in your growth.
Here’s what they are, what they deliver, and who they’re right for.
Pay-Per-Lead
Google Local Services Ads
You only pay when a customer contacts you directly. The highest-intent channel in HVAC.
LSA is Google's pay-per-lead program for local service businesses. Google pre-qualifies homeowners who need HVAC service, showing your listing at the top with the "Google Guaranteed" badge — you're only charged for every call you get from the ad.
Get A Full Breakdown Of LSA Ads
80–85%
Close rate on service/repair
$80–$180
Typical CPL range
#1
Intent of any HVAC channel
Pay-Per-Click
Google PPC
Pay for every click. Unlike LSA, it doesn't matter if the visitor calls or not.
PPC places your ads in search results for specific HVAC-related queries. You pay for each click, not each lead — capturing demand from people actively searching for services in your area.
Learn More About Pay-Per-Click Ads
∞
Volume — only HVAC channel that scales instantly
$40–$200
CPL by market size
100%
Targetable by service and ZIP
Social Demand-Gen
Meta Ads
Interrupts the scroll, earns attention, and starts the conversation.
Meta Ads reach people browsing social media who might not yet realize they need HVAC services. You capture attention and nurture them into leads before they even search.
Get Started With Meta Ads
5-touch
Follow-up sequence required
Lower
CPL than Google
Longer
Close cycle than Google
Pay-Per-Lead
Yelp Ads
The only platform showing estimated cost per lead upfront.
Yelp Ads promote your business to people actively searching for HVAC contractors on Yelp. Unlike general ads, Yelp gives you an estimated CPL and targets people reading reviews and comparing local companies.
See Our Full HVAC Yelp Ads Approach
$66–$87
CPL in most markets
Minutes
Response time to win the lead
3–7d
Fastest channel to launch
Channel Mix
Which Ad Channels Should You Run—And When?
Each channel earns a different type of customer and has its own cost, intent, and management needs. Here’s the breakdown.
Google LSA vs. Google PPC
| Google LSA | Google PPC | |
|---|---|---|
| Payment | Per lead ($80–$180) | Per click ($40–$200) |
| Lead intent | High — service needed now | High — searching, lower quality than LSA |
| Volume | Capped by Google, shared across contractors | Unlimited — scales instantly |
| Best use | Low-risk, high-intent foundation channel | Scale leads & pipeline; layered after LSA |
Use LSA for lower risk and high-intent calls. Use PPC for scale and predictable flow. Almost every client runs both — LSA as the foundation, PPC layered on top.
Google vs. Meta (Facebook + Instagram)
| Meta | ||
|---|---|---|
| User behavior | Actively searching for solutions | Discovery — scrolling, unaware of need |
| Intent | High — immediate need | Lower — longer close cycle |
| Best for | Service calls, quick conversions | High-ticket installs (heat pumps, mini-splits) |
| Requirements | None beyond normal sales process | Requires 5-touch follow-up sequence |
If your sales process can't handle a five-touch follow-up sequence, Meta will waste your money. Don't run it until that infrastructure exists.
Google vs. Yelp
| Yelp | ||
|---|---|---|
| Intent | Search-based, high | Comparison shopping, moderate |
| CPL | Varies by market | $60–$100 in strong Yelp markets |
| Best markets | Everywhere | SoCal, South FL, dense urban areas |
| Notes | Core channel | Complementary; response time critical |
Yelp leads go to multiple contractors at once — response time matters even more than on Google. Yelp is never a replacement for Google; it's a complement in the right market.
Lead Aggregators
Why Lead Aggregators Can Not Replace Paid Ads
HomeAdvisor, Angi, Thumbtack, Networx — they’re not advertising platforms. They’re middlemen selling the same lead to multiple contractors. When you buy from them, you’re not advertising your business. You’re buying a piece of a lead someone else already won.
Lead aggregators can help brand-new contractors scrape their first $1M in revenue, but once you have an actual business, they’re a downgrade compared to running your own ads. Most contractors who switch to owning their channels never go back.
-
Speed Beats You
Three contractors get the same lead. If you're on a job or off the phone for 20 minutes, it's gone.
-
The Homeowner Doesn't Know You
No website, no reviews, no Google Business Profile visibility. You walk in cold.
-
You Don't Own The Relationship
Stop paying and the leads stop. Nothing compounds over time.
-
Long-Term Lock-In
Some aggregators (Angi) require 12-month commitments — paid leads whether they convert or not.
The Compound Effect
Why Top HVAC Contractors Run Ads And SEO Together
The contractors who dominate their markets don't choose between paid and organic. They run both — and let them fuel each other.
The Hare
Paid Ads
Week 1
Leads in week one. Predictable cost per booked job. Stops the moment you stop paying.
Lead velocity
- Speed to leadsImmediate
- Compounds over timeNo
- When pausedStops
The Tortoise
SEO
Month 3–6
Takes 3–6 months to produce meaningful leads. Once running, generates leads at near-zero marginal cost — and keeps generating them even when ads are paused.
Compounding momentum
- Speed to leadsSlow build
- Compounds over timeYes
- When pausedKeeps running
Maryland Client · 8 Months
What This Looks Like In Practice
A Maryland client scaled ad spend from $3,000 to $15,000/month over 8 months. Direct-name searches rose. Google Business Profile clicks increased. Organic contact form submissions grew as SEO content was discovered by ad-driven traffic. LSA visibility climbed due to consistent activity, reviews, and engagement.
5×
Ad spend scaled
↑ GBP
Clicks increased
↑ LSA
Visibility climbed
↓ CPL
Effective cost dropped
The effective cost per lead was far lower than the PPC dashboard suggested. Each paid dollar created compounding value across multiple channels.
Why Contractors Trust Us
Why HVAC Contractors Trust Us To Do A Good Job
Most contractors have been burned by agencies promising the world and delivering nothing. Here’s how we address that concern directly.
$10M+ ad spend managed · 57+ HVAC clients · Google Premier Partner · Yelp Advertising Partner · HVAC-exclusive team · $10M+ ad spend managed · 57+ HVAC clients · Google Premier Partner · Yelp Advertising Partner · HVAC-exclusive team
01
Worried You Can't See What's Happening?
Full Transparency Dashboards
Live dashboards for Google Ads, LSA, Meta, and Yelp let you track leads, spend, and CPL in real time. No hidden numbers, no surprises.
Google Ads · LSA · Meta · Yelp
02
Concerned About Industry Knowledge?
HVAC Contractors Only
With 57+ clients managed and $10M+ in spend, we already know your market, search behavior, and buyer. You get the benefit of experience from day one.
Focused on growing HVAC companies
03
Afraid Of Slow Platform Support?
Direct Platform Partnerships
Directly partnered with Google, Meta, and Yelp. Suspensions, disputes, or ad issues are solved fast — not stuck in a slow ticket queue.
Named contacts at all 3 platforms
04
Nervous About Smooth Campaign Delivery?
Two Dedicated Specialists
An account manager for strategy and a paid ads specialist for daily execution. Every day, every week, every action is monitored.
Max 12 clients per account manager
Case Studies
From The Operators Who’ve Been Here
Our clients don’t just run ads with us. They build businesses with us.
$10M+
Ad spend managed
57+
HVAC clients
100%
HVAC-exclusive
$1M HVAC Contractor Outranks $100M Competitor On Paid Ads In 6 Months
By answering every lead immediately, optimizing weekly, and treating the engagement as a true partnership, the company overtook a $100M market leader in local paid ad performance.
728
Calls generated
+$700K
Revenue added
725%
Traffic increase
Channels run Google LSA Google PPC
Live dashboard
One-Truck Cleveland HVAC Startup Turns $50/Day Into 112 Qualified Leads
112
Paid leads
$80
Avg. CPL
$50/day
Budget
Custom landing pages highlighted local expertise. The campaign was allowed to learn, optimize, and grow gradually — without premature shutdowns or chasing flashy tactics.
$4,000 Ad Spend Generates $70,000 In Installations For Miami HVAC Contractor
$4K
Ad spend
$70K
Install revenue
Installs
High-value keywords only
A Miami-based HVAC contractor invested $4,000 in targeted ads focused on high-value installation keywords. Custom landing pages and precise local targeting ensured leads were ready to book. The campaign delivered $70,000 in revenue from installations alone, demonstrating how strategic ad spend can produce high-margin results quickly, even in a competitive urban market.
Specialization
What Working With A Generalist Agency Costs You In Ad Results
A generalist agency learns the HVAC market on your dime. We’ve already learned it. HVAC is a $260 billion industry — and it’s getting harder to compete in. Large investment firms now own about 30% of HVAC companies in the U.S. Some of your competitors aren’t just contractors anymore — they have professional marketing teams and big budgets. A generalist agency can run ads. We show you how to outmaneuver well-funded competitors in your market.
$260B
HVAC industry size — and getting harder to compete in
~30%
US HVAC companies now owned by investment firms
100%
Of our team works exclusively on HVAC accounts
Our Decision Framework
Why We Don’t Launch All Four Channels Day One
Six factors guide our decisions. Nothing gets spent until we’ve evaluated each of them.
Inside Your Business
01
Stage
Business Stage Determines Where We Start
Solo operators start differently from established multi-truck contractors. Stage decides which channels make sense first and what budget will generate meaningful data.
02
Services
Primary Services Decide Which Channels Lead
Repair-heavy businesses see results faster from LSA and PPC. Install-focused operators with strong sales teams benefit from adding Meta early.
03
Capacity
Team Capacity Dictates Lead Volume
Meta ads generate more prospects who require follow-up. We only add channels when your team can respond promptly and nurture leads effectively.
Market Conditions
04
Market
Market Type Shapes Channel Choice
Urban, dense, or competitive markets behave differently. Yelp usage, local competition, and search volume all change which channels deliver the best return.
05
Urgency
Urgency Of Results Determines Timing
Need calls fast? LSA delivers immediately. Want scalable volume? PPC fills the pipeline. Meta works over a longer conversion cycle.
06
Season
Seasonal Trends Affect Effectiveness
Summer cooling surges, shoulder months slow down, winter heating creates spikes. We adjust your mix so spend aligns with seasonal demand.
The Phased Rollout
There's No Universal Channel Mix. Here's What Determines Yours
We don't start with all four channels at once. Clean, actionable data from two channels comes first. Only once performance is proven do we add more.
- Phase 1
LSA + One Other Channel
Start with the channels that deliver the most reliable data — typically PPC, or Yelp in high-Yelp regions like SoCal or South Florida.
Google LSA Google PPC or Yelp - Phase 2
Add Meta Ads
Layered in once your installation pipeline and follow-up process are ready. Ensures leads are nurtured and high-ticket opportunities aren't lost.
Google LSA PPC / Yelp Meta Ads - Phase 3
Expand To Fourth Channel
The final channel is only added when revenue, team capacity, and lead flow can support it. Growth stays sustainable, campaigns stay efficient.
LSA PPC Meta Fourth Channel
Day To Day
What Happens To Your Account While You’re Running Your Business
Not what we promise to do. What we actually do, every day, every week, on every account.
Every Day
Constant Monitoring & Quick Adjustments
- Spend & CPL Trends Checked First ThingWe know how much each lead is costing and where your budget is going.
- Irrelevant Searches Blocked ImmediatelyPrevents wasted spend on clicks that never convert.
- Budget Pacing Tracked To Within 10%Campaigns are neither over- nor under-spending.
Live monitoring · auto-flagged alerts
Every Week
Insights, Adjustments & Accountability
- 15-Minute Review With YouWhat's converting, what isn't, and exactly why we're making changes.
- Call Recordings AnalyzedWe evaluate lead quality and how your sales process performs.
- Campaign Refinements From CallsNot just dashboard data — the signals that matter most.
Recurring 15-min review · CRM-synced
Continuous
Systems, Feedback Loops & Expert Oversight
- Booked-Job Data Synced From Your CRMTeaches the algorithm which leads truly convert.
- Two Specialists Per AccountOne AM for strategy, one paid-ads specialist for execution.
- Continuous OptimizationTargeting, creative, bid strategy — nothing is left on autopilot.
Active right now
Onboarding
Speed Up Your Ads — Here's What We Need From You
Setup goes fast when documentation is in order. Here's everything we need from you, and what we set up alongside it.
You Provide 7 items
- Business LicensesYour HVAC contractor license + adjacent services (e.g. plumbing for water heaters). Current, matching the state you advertise in.
- EIN DocumentationThe CP-575 letter from the IRS — the #1 cause of LSA delays. IRS 147C is the replacement.
- Proof Of InsuranceCurrent general liability and workers' comp certificates.
- Background Check AuthorizationRequired for Google LSA — we walk you through it during onboarding.
- CRM AccessHousecall Pro, ServiceTitan, Jobber, Workiz, FieldEdge — we integrate via API or Zapier.
- Two Credit CardsPrimary + backup on file with each platform. Prevents pauses if a card expires.
- Existing Accounts (If Any)Google Ads, GBP, Meta Business Suite, Yelp. If you don't have them, we set them up on a screen share so you own them from day one.
We Set Up 7 systems
- Conversion-Focused Website & Landing PagesBuilt for your offers, not a generic homepage.
- Call Tracking Phone NumbersOr integration with your CRM's existing call tracking.
- Conversion Tracking Across All PlatformsEvery booked job tied back to the channel that earned it.
- CRM Automations & Follow-Up SequencesLeads never sit until they cool off.
- Negative Keyword ListsThe 14,000 we maintain, plus new ones added as your campaigns generate data.
- Ad Creative — Copy, Graphics, VideoWe'll request raw footage when Meta calls for owner or technician videos.
- Weekly Reporting DashboardsThe same dashboards we use, shared with you in real time.
Channel Setup Timeline
Each Channel Goes Live On Its Own Schedule
Most are inside our control. LSA is the only one where Google's verification window varies.
Yelp Ads
Almost nothing — fastest channel to launch
Google PPC
Landing page build, keyword research, conversion tracking
Meta Ads
Creative requirements — may need raw video footage from you
Google LSA
Google verification, background check, missing CP-575 (#1 culprit)
LSA is the only channel where setup time is genuinely out of our control. That's one reason we never run LSA as the only channel — we want leads flowing while verification processes.
What Goes Wrong
6 Things That Go Wrong In HVAC Advertising — And What We Do About Each
Most agencies wait until problems happen. We tell you upfront so nothing blindsides your campaigns.
6
Common failure modes
100%
Covered by our playbook
0
We pretend don't exist
01 High Risk
Click Fraud — Competitors Draining Your Budget
Some HVAC companies pay people or use software to click your ads with zero intent to buy. In Miami, we caught a competitor clicking on a client's ads every single day — about 10% of ad spend is wasted this way in most markets.
Our move
Monitor click patterns daily, run fraud detection tools, and file for Google refunds when fraud is confirmed.
02 High Risk
Google Business Profile Suspension — Being Taken Offline
Your GBP displays reviews, photos, hours, and contact info. If Google suspects a policy violation, your profile can be suspended — even if you did nothing wrong — making your business vanish from Maps and local search.
Our move
Monitor profiles for warning signs, respond immediately to any suspension, and guide you through reinstatement step by step.
03 Weather Risk
Lead Costs Spike With The Weather
HVAC lead costs aren't fixed. Heat waves drive up competition for the same searches, sometimes overnight. In Washington D.C., May heat waves have caused CPLs to jump 60–80%.
Our move
Feed live weather forecasts into campaign planning, so bids and budgets adjust before costs spike — protecting your budget instead of reacting after.
04 Seasonal
Slow Seasons — When Leads Naturally Drop
March, April, and October sit between heating and cooling seasons. Fewer urgent calls don't mean ads aren't working — it's just seasonal demand.
Our move
Set realistic seasonal expectations from day one. In slower months we pivot to maintenance campaigns, membership offers, and early-season promotions.
05 Market
Saturated Cities & Low-Volume Rural Markets
Not every market behaves the same. In dense cities, dozens of HVAC companies compete for the same searches, driving up costs. In rural areas, search volume is lower, limiting lead quantity.
Saturated markets
Tight geographic targeting, aggressive review strategy, niche service focus.
Rural markets
Wider service radius, home-based technician strategy, focus on high-value jobs.
06 Mindset
Wanting To Pause Ads During A Busy Season
Most contractors instinctively want to pause ads in July when calls flood in and crank them up in October when the phone goes quiet. Algorithmically, that's backwards.
Our move
We don't pause — we scale. In peak months we may dial PPC back as LSA and organic pick up the slack. In shoulder months we pivot toward maintenance plans. Channels stay live; dollars get reallocated.
Lead Quality & Measurement
Why CPL Alone Can Mislead You
We hear this from HVAC contractors a lot: “I’m spending money, but my schedule isn’t filling up.” Calls alone don’t pay your bills. Tracking Cost Per Lead (CPL) only tells you how many calls you got, not whether those calls produce revenue.
What We Track
CPBJ
Cost Per Booked Job — What Actually Pays Your Bills
A $110 lead that closes a $400 repair is very different from one that closes a $12,000 system. CPL alone can't tell the difference. We track Cost Per Booked Job and Customer Lifetime Value — so you know exactly which campaigns are profitable.
- Every lead tied back to a booked job
- Customer lifetime value calculated
- Profitability scored per campaign
Sales Bottleneck
40%
Trained HVAC Specialists Close 40% Of Leads
Technicians handling intake close 20%. The gap isn't the ads — it's lead handling. CPBJ tells you when the limitation is lead quality vs. your sales process, so every dollar is used efficiently.
The Install Vs. Repair Trap
Most Contractors Want Installation Leads — But Repair Campaigns Often Deliver The Highest-Value Installs
~467K
Monthly US searches
AC repair / air conditioner repair
6:1
Search ratio
~75.7K
Monthly US searches
AC installation / replacement
Many installs come through repair calls — technicians educate homeowners and upsell systems. We go after searches with serious intent like "broken evaporator coil" or "10-year-old Lennox," not generic install keywords.
The Honest Verdict
The Final Verdict: Are You Ready For Paid Ads, Or Not Yet?
Paid ads aren’t always the right move. The key question is whether your team, cash flow, and systems can handle the leads. Here’s what contractors ask most, and the honest answers.
You're Ready
If all five are true, we'll build it
- 01You answer the phone within an hour. Every call.
- 02Your close rate on service calls is 30% or better.
- 03You have at least three months of cash runway to invest.
- 04You'll meet with us weekly, especially in the first 90 days.
- 05You're honest with your own numbers — even the ones that hurt.
We'll Tell You To Wait
If any apply, fix the gap first
- 01Your phone goes unanswered for hours.
- 02Your sales process is the real bottleneck. More leads make it worse.
- 03You blame the channel before checking your own numbers.
- 04You can't afford three months of cash flow runway.
- 05You want set-it-and-forget-it. Ads require daily attention.
What Ads Return
What Your Ad Budget Should Deliver
A simple rule: 5–10% of revenue across all marketing — including ads, signage, and agency fees. Your stage determines the appropriate range.
Stage 1
Under $1M
5–10%
Stage 2
$1M – $5M
5–10%
Stage 3
$5M – $10M
3–7%
Stage 4
$10M+
3–5%
Real Return
A well-run campaign delivers $5–6 in revenue for every $1 spent. CPL alone is misleading — the real return depends on your sales process and follow-up as much as your spend.
Why Our $3K Minimum
A Smaller Ad Budget Doesn't Slow Results. It Starves The Algorithm
We require a minimum of $3,000/month across all ad platforms. Here's why that number matters.
01
The Algorithm Needs Enough Data To Learn
Below this threshold, campaigns never leave the learning phase — leading to broad, untargeted delivery and higher CPL.
02
Less Spend Doesn't Mean Fewer Leads — It Means Worse Leads
Insufficient data pushes the algorithm to optimize for the wrong signals, reducing efficiency and quality.
03
Our Fee Is Flat, Not Incentive-Driven
We don't benefit from pushing higher spend than makes sense. Recommendations are always in your best interest.
Think of it like a patient in the ER. Giving them 20% less blood doesn't save 20% — it just kills them faster. That's what underbudgeting does to a campaign.
No Hidden Fees, No Markup
Where Your Ad Budget Goes
Every dollar of your ad spend goes to Google, Meta, or Yelp. We never touch it. Our fee is fixed. We only suggest what makes sense for your business, never to inflate spend.
01
Backup Payment Card
Two Cards On File With Platforms
Not with us. If the primary fails, the backup keeps your campaigns live. No lost leads.
2 cards · platform-side only
02
Daily Pacing
Monitored Every Single Day
Prevents overspending early and under-delivering later. Dollars used efficiently for the full month.
Within 10% of target pace
03
Full Transparency
You See What We See
Spend, leads, cost per lead, call volume. No private agency view, no hidden numbers.
Live dashboards · always-on
Pricing
Pick The Marketing Package That Fits Your Growth
Your management fee is a flat monthly rate. Ad spend is separate, paid directly to Google, Meta, or Yelp, with no markup from us.
Grow Under $1M
$2,200/month
For HVAC contractors under $1M in revenue, building their first real marketing system.
See What’s Included Accelerate $1M – $3M
$3,500/month
For contractors doing $1M–$3M, ready to scale lead volume and grow their team.
See What’s Included Dominate $3M – $15M
$5,000/month
For operations at $3M–$15M, competing for market leadership across their region.
See What’s IncludedAll three programs require a minimum of $3,000/month in ad spend paid directly to the platforms, separate from your management fee.
Mutual Fit
Is RS Gonzales The Right HVAC Advertising Partner For You?
Paid ad partnerships work best when both sides are honest about what they're signing up for. Here's where we draw the line.
Not A Fit
If This Sounds Like You, We're Probably Not The Right Agency
- You want a vendor running ads in the background — no meetings, no involvement.
- When results are slow, your first instinct is to blame the agency, not evaluate your process.
- You're looking for a quick fix, not a system that builds over time.
- You've decided the problem is always the agency.
Built For
This Is Who We Do Our Best Work With
- You treat marketing as an investment, not a line item you cut when things get hard.
- You'll put 5–10% of revenue toward growth — the number that separates scale from plateau.
- You're coachable. When data shows something in your operation needs to change, you change it.
- You want a partner who challenges you, not one who executes what you say and sends an invoice.
Our Pact
Here's What We Commit To In Return
- When something isn't working, we'll tell you before you have to ask.
- Honest recommendations — even when they go against our financial interests.
- We measure this partnership by one number: revenue your ads are producing.
- We're building a system that grows with your business, not running campaigns that stop the moment you pause them.
FAQ
The Questions Most People Are Afraid To Ask
These come up in almost every strategy session — usually right before someone decides to move forward.
We offer exclusivity by town and niche, not blanket market exclusivity. If you're a residential HVAC contractor, we won't take another residential contractor in your primary service town. We'd work with a commercial HVAC company or a duct cleaning specialist in the same area.
For cities over 100,000 people, niche-level exclusivity is available on the Dominate plan. In broader metros like Houston or Dallas, with 1,500+ active contractors, two RS Gonzales clients in the same metro aren't fighting each other for the same lead.
Everyone at RS Gonzales works exclusively on HVAC accounts — nothing else. The same seasonal patterns, market dynamics, and customer behavior, across every client. Our team doesn't split attention across industries.
Your AM works with a maximum of 12 clients at a time, so there's room to actually learn your specific business — not just manage it.
No. Our management fee is a flat monthly rate — the same number whether you're spending $3,000 a month on ads or $15,000. Your ad budget goes directly to the platforms. We don't take a cut of it. We have no financial upside from pushing your budget higher than what your business actually needs.
Your accounts stay yours. Full stop. During onboarding, we set up your Google Ads, Google LSA, Meta Business Suite, and Yelp Ads accounts on a screen share with you — so you know from day one that you own them, not us.
When our partnership ends, we remove ourselves. The campaigns, the data, the account history — all of it stays with you. Even if we're no longer your agency, we're still your ally.
It happens — usually from a failed payment or a flag by Google or Meta's automated review system. We monitor for these daily, respond within the business day, and have experience getting accounts reinstated quickly. The two credit cards we set up from day one exist partly for this reason.
Three structural things make it almost impossible:
No markup on ad spend. Your $3,000 ad budget goes directly to Google, Meta, or Yelp. Your credit card is on file with the platforms, not with us.
Full dashboard access. You see every dashboard we see. We aggregate the data and walk you through it weekly, but the raw numbers are yours to verify whenever.
Lead-by-lead reporting. Every month, we send a spreadsheet of every lead — where it came from, what it cost, whether you booked it, what the revenue was.
Our agreement runs 12 months because we front-load the work — we build your website at no charge in month one, set up infrastructure that pays back over time.
Two ways out before 12 months: a 30-day money-back guarantee (we refund your first month in full, no reason required) or a website buyout ($4,500 to release the website if you want out after 30 days but before 12 months).
Past month 12, the agreement converts to month-to-month with 14 days' written notice. Your ad accounts are yours regardless.
It hurts you faster than you'd think. On Google LSA, if you don't answer, Google shows your ad less often. On PPC, you already paid for the click; the lead is gone. On Yelp, the customer is already calling two of your competitors.
This isn't an ad problem — it's an operations problem that ads expose. We coach our clients on call coverage, after-hours forwarding, and CSR scripts, but we can't make the phone get answered.
Yes — but only as part of a full ecosystem, not a standalone channel. Homeowners search across Google, ChatGPT, Yelp, Instagram, and reviews. Paid ads fuel the ecosystem:
Ads drive website traffic → Google sees activity → boosts organic ranking. Booked jobs generate reviews → stronger LSA visibility. Content feeds AI search → more direct-name searches and leads.
The Final Step
Ready To Have That Conversation?
No pitch. No pressure. Just an honest 30-minute session about whether paid ads are the right move for your business right now, and which channels make sense if they are.
Book A Strategy SessionWe'll give you the honest answer — even if that answer is not yet.
