Make Your Size Your Superpower

It works for a local company for the opposite reason it works for a big brand. A national advertiser buys attention. You already have the thing a reporter actually needs — two decades of hands-on knowledge about systems in your climate. Local outlets, trade publications and podcasts run those stories constantly and they need a named human to say them. That is a door your budget size does not control.

No. If you’re media shy, we can coach you or work within your comfort zone. Plenty of coverage is written — we send quotes to reporters on your behalf and you never get on a call. If you do want to go on camera or on a podcast, we prep you first. Your comfort zone sets the format, not our preference.

No. Ongoing authority building and digital PR are included in the Accelerate program at $3,500/month, and active PR outreach is included in Dominate at $5,000/month. There are no setup fees and no markup on ad spend on any tier. If a specific opportunity involves a third-party cost — a conference booth, for example — you pay that vendor directly and we tell you before you commit.

It isn’t a replacement — we run paid ads for most clients and we think you should too. The difference is what happens when the spend stops. An ad disappears the day you pause it. A published quote, a podcast episode and a page answering a real homeowner question keep working, keep ranking, and keep getting cited by AI search engines. One buys traffic; the other builds the reason someone picks you over the cheaper quote.

The ones your actual customers attend, and the ones you follow up on. A sponsorship nobody photographs and a booth whose leads never reach your CRM are both donations, not marketing. We help you identify, plan and host the activity, then make sure the photos land on your Google Business Profile and social channels and the contacts land in your CRM with a follow-up attached.

We won’t give you a number, because anyone who does is guessing. Coverage depends on which outlets are working on which stories that month, and search movement depends on your market’s competitiveness. What we will tell you in the strategy call is what your current visibility looks like, what the realistic sequence is, and which channel should carry the load while authority builds.

HVAC contractors and adjacent home-services businesses — that’s it. No dentists, no law firms, no e-commerce. It is the reason we already know what your July looks like versus your October, and the reason we can pitch a reporter a seasonal angle without having to research your industry first.

Thirty minutes, free, and no pitch deck. We look at your market, your current visibility and where your leads come from today, then tell you what we would fix first and in what order. If a monthly program is the wrong move for you right now, we say so on the call.