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  Pricing

HVAC Marketing Packages & Pricing That Actually Scale Your Business

Most HVAC companies don’t have a lead problem—they have a system problem.

Our programs are built to fix that. One team. One strategy. One growth engine.

At a glance

Monthly Programs

Grow

Under $1M revenue

$2,200

/mo

Accelerate

$1–2M revenue

$3,500

/mo

Dominate

$2–15M revenue

$5,000

/mo

Trusted by HVAC operators across the country

VALUE FRAME

What You’re Really Paying For

If you tried to build this in-house, you’d need:

A marketing strategist

A Google Ads specialist

An SEO lead

A designer

A developer

A copywriter

A CRM + automation system

$100K

+

per year — and still fragmented.

With RS Gonzales, it's one system. Built to work together.

PROGRAMS

Three Programs. Same System. Different Levels of Scale

We don’t sell packages—we match you to the stage you’re in. And if a tier doesn’t make sense for your business, we’ll tell you. Even if it means recommending something smaller.

Grow

$2,200

/ month

Build your foundation and generate your first consistent lead flow

Everything you need to stop relying on word-of-mouth and start creating predictable demand.

Accelerate

$3,500

/ month

Scale your lead flow and reduce dependence on paid ads

More channels. More authority. More leverage.

Most Popular

Dominate

$5,000

/ month

Take control of your market across every major channel

For operators who are done competing—and ready to lead.

Included in every program

What You Get—No Matter What Tier You Choose

The fundamentals aren’t upsells. They’re required.

HVAC CRM (integrates with ServiceTitan, Housecall Pro, FieldEdge, Jobber)

Dedicated account manager

Daily Google Business Profile management

Search Engine Optimization (SEO)

AI search optimization (ChatGPT, Gemini, Perplexity)

Ongoing backlinks, citations, and digital PR (scaled to performance)

Call tracking, attribution, and monthly reporting

Hosting + maintenance on private servers

Automated lead follow-up (email + SMS)

Review generation + reputation management

Listing management across 200+ directories

Unlimited graphic design support

30-day money-back guarantee

No setup fees. No onboarding fees

Month-to-month after year one

WHAT CHANGES AS YOU SCALE

What Actually Changes As You Scale

Same system. More output. More reach. More control.

Grow
Accelerate
Dominate
Monthly Investment
$2,200
$3,500
$5,000
Best For
Under $1M
$1–2M
$2–15M
Website
8 pages
12 pages + features
16 pages fully custom
Content
48/year
72/year
96/year
Video
1/month
2/month
Ads
Google
Google + Meta
Google + Meta + Yelp
Ad Spend Managed
$5k/mo
$10k/mo
$25k/mo
Social
4 posts/mo
8 posts/mo
8 posts + LinkedIn
CRM Users
2
Unlimited
Unlimited
Email/SMS
Included

Most Popular

YOUR FIRST 90 DAYS

What Happens in Your First 90 Days

You won’t be waiting 6 months to see movement.

Phase 1: Build the Foundation (Days 1–14)

Full onboarding with your growth team

Day 1

Website design + copy begins immediately

Day 2

GBP optimization + posting starts

Day 3

Listings + citations deployed

Day 7

Phase 2: Launch & Generate Leads (Days 14–30)

Google Ads go live

Day 14

First leads begin coming in

Day 21

Website launches (fast, mobile-first, conversion-focused)

Day 30

Phase 3: Optimize & Scale (Days 30–90)

Cost per lead improves

Day 40

SEO + GBP momentum builds

Day 60

Full system operational with clear growth roadmap

Day 90

WHY WE ASK FOR A YEAR

Why We Commit to a Full Year

Most agencies move slow. They stretch work across 6–12 months and call it “strategy.” We front-load everything.

Heavy Lifting

30

days

Foundation built & live

Real Growth System

90

days

Operating, not waiting

After Year One

M

2

M

Month-to-month, your call

  Day 0 → 30

In your first 30 days, we:

Five systems live before most agencies finish onboarding

Step

01

Build your website

Mobile-first, conversion-focused, on your domain

Step

02

Launch your ads

Live Google + Meta campaigns, real spend, real leads

Step

03

Set up your CRM

Pipelines, automations, two-way SMS, ServiceTitan sync

Step

04

Optimize your Google presence

GBP, 200+ citations, review engine running

Step

05

Start your content engine

Service pages, locations, blogs queued through Q4

That's more work than most agencies deliver in half a year.

By Day 90, you're not waiting anymore — you're operating a real growth system. The full year exists so the work can compound. After that, it's month-to-month.

That's why we commit to a year — and ask you to do the same.

Not a fit

Who This Is Not For

If this is you, pass.

Built for

Who This Is For

If this is you, let's talk.

Our pact

Our Commitment

What we promise back.

Rated 5 Star RSG | RS Gonzales | HVAC Business and Marketing Solutions

Don't Take Our Word For It

Hear What Other Contractors Say About Working With Us

We’ve been working with this marketing agency for almost a year now, and the experience has been nothing short of excellent. They’re reliable, innovative, and consistently deliver results that align with our goals. A great partner for long-term growth.

What truly sets them apart is their proactive communication and ability to pivot with our needs. They don't just execute tasks; they provide strategic insights that keep us ahead of market trends. It is a relief to work with a team that treats our success as their own.

Derrick Conyers

Su' Coy Heating, AC & Duct Cleaning

Game changing for my service business. They have truly delivered on all of my expectations. I have seen material increases in the number and the quality of leads.

Most importantly, I feel as though each member of the team is responsive, professional, and highly dedicated and that they have my back through the tough process of growing a service business. Extra shout out to Hareem who is a delight to work with. Highly, highly recommend RS Gonzales!

Allison Flanders

ORG NYC

We are incredibly grateful for the amazing experience we’ve had as clients of RS Gonzales. From the very beginning, Sarah and her team provided us with insightful and actionable advice that has significantly improved our business operations.

We highly recommend RS Gonzales to any business looking to enhance their performance and achieve outstanding results.Thank you, Sarah, for helping us take Maverick Ambitions HVAC to new heights!

The owner of Maverick Ambitions | RS Gonzales | digital marketing for HVAC companies
Jessica Tynes

CEO of Maverick Ambitions

If you’re looking to grow an HVAC or plumbing company, you couldn’t do better than RS Gonzales. They’re so much more than a digital marketing agency for HVAC contractors. They help us with everything from email marketing to social media to Facebook ads to sales. I’ve learned so much about building our business, and I really appreciate the special attention they give us.

Not a week goes by without us strategizing or fine tuning a campaign. They’re really invested in our growth.

gutts graphics | RS Gonzales | HVAC Business and Marketing Solutions
Eric Menchaca

GUTTS

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FAQ

Common Questions

You can buy out your website outright for $4,500 and step away at the end of any monthly billing cycle, with 14 days' written notice. After year one, the agreement automatically becomes month-to-month with the same notice period.

No. Your monthly fee covers strategy, execution, and management. Ad spend is paid directly by you to the ad platforms (Google, Meta, Yelp). Each tier has a managed ad-spend cap — spend above the cap incurs a 10% management fee, or you can move up a tier for additional managed spend at no extra cost.

We require at least $3,000/month in managed ad spend. Below that threshold, paid campaigns don't have enough data to optimize, and we won't be able to deliver the results you're paying us for.

Yes. Our HVAC CRM connects with Housecall Pro, ServiceTitan, FieldEdge, and Jobber. Many under-$1M operators use ours as their only CRM and save $300+/month in subscription costs.

Yes — 30 days, full refund of your first month, no explanation required. After 30 days, fees become non-refundable, but the website you've already built is yours to keep at no additional charge.

We focus on HVAC and adjacent trades — air duct cleaning, IAQ, mold remediation, sheet metal, HVAC-focused crane rental, and PE-backed HVAC roll-ups. If you're a fit, we'll know quickly. If not, we'll point you to someone who is.

Let's See If This Actually Makes Sense for Your Business

We'll review your market, your numbers, and your current marketing—and show you exactly what we'd do next. If we're a fit, you'll know. If we're not, you'll still walk away with clarity.