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Pricing

HVAC Marketing Packages & Pricing That Actually Scale Your Business

You Should Not Have To Guess What Marketing Will Cost You

Most HVAC companies don’t have a lead problem — they have a system problem. The website came from one vendor and the ads from another, so nobody owns what happens after the phone rings.

Our programs are built to fix that. One team. One strategy. One growth engine. You get matched to the stage you’re in right now, not to a package you have to grow into. And if something smaller is the honest answer, we’ll say so.

Book a Strategy Session See The Programs
5.0 from HVAC owners
0% Markup On Ad Spend

Every program includes your website, SEO, Google Business Profile, ad management, and your HVAC CRM. Pick the stage you’re in and you’ll see exactly where the money goes.

No pressure. Just clarity Built for clear decisions Straight path to growth
Monthly Program No Hidden Fees
Select Your Revenue Stage

One Check A Month. It Splits Two Ways

To RS Gonzales $2,200/mo

The team, the work and the software — on one invoice

Same Every Month
To The Ad Platforms Up To $5K/mo

Google Ads, billed direct to Google

Managed Spend Cap$0 – $25K

One Check A Month. It Splits Two Ways

To RS Gonzales $3,500/mo

The team, the work and the software — on one invoice

Same Every Month
To The Ad Platforms Up To $10K/mo

Google and Meta, billed direct to each platform

Managed Spend Cap$0 – $25K

One Check A Month. It Splits Two Ways

To RS Gonzales $5,000/mo

The team, the work and the software — on one invoice

Same Every Month
To The Ad Platforms Up To $25K/mo

Google, Meta and Yelp, billed direct to each platform

Managed Spend Cap$0 – $25K

Your ad budget goes straight to the platforms running it. We never add a markup on top of it — not a cent

$0Setup Fees
$0Onboarding
30-DayMoney-Back
HVAC Operators Growing With RS Gonzales
24/7 Air Conditioning logo
Accurate Air logo
American Glass and Door logo
Breeze logo
Buckeye Comfort Solutions logo
Clover Air Duct Cleaning logo
District Appliance Services logo
Duct Duct Goose logo
Freezing Mech logo
Fresh Air First logo
Ideal in Air logo
Indoor Experts Heating and Air logo
Kay's Affordable HVAC logo
Kelly's Heating and Air logo
MacDonald Crane logo
Maverick Ambitions HVAC logo
Nero's Heating and Air logo
Northern Wolves Air Conditioning logo
Perfect Temp logo
Precision Air logo
ProActive Air Conditioning logo
R and A Industries logo
Su'Coy Heating, AC and Duct Cleaning logo
Superior Mech logo
Value Frame

What You’re Really Paying For

If you tried to build this in-house, you’d need:

A marketing strategist

A Google Ads specialist

An SEO lead

A designer

A developer

A copywriter

A CRM + automation system

$100K+

per year — and still fragmented.

With RS Gonzales, it’s one system. Built to work together.

Enterprise-level marketing. Operator-level simplicity.

Programs

Three Programs. Same System. Different Levels of Scale

We don’t sell packages — we match you to the stage you’re in. And if a tier doesn’t make sense for your business, we’ll tell you. Even if it means recommending something smaller.

Grow
$2,200 /month

Build your foundation and generate your first consistent lead flow

Everything you need to stop relying on word-of-mouth and start creating predictable demand.

  • 8-page WordPress website launched in Month 1
  • 48 pieces of content per year (service pages, locations, blogs, case studies)
  • Google Ads management (LSA + Search, up to $5,000/mo spend)
  • Daily Google Business Profile management
  • Foundational SEO + AI search optimization
  • Facebook + Instagram (4 posts/month)
  • HVAC CRM (up to 2 users)
  • Dedicated account manager
Plus everything in the baseline Book a Strategy Session
Accelerate
$3,500 /month

Scale your lead flow and reduce dependence on paid ads

More channels. More authority. More leverage.

  • 12-page custom website (chatbot, pricing calculator, lead capture)
  • 72 pieces of content per year + 1 video/month (client-shot)
  • Google + Meta Ads (up to $10,000/mo spend)
  • Daily Google Business Profile management
  • Advanced SEO + AI search optimization
  • Facebook + Instagram (8 posts/month)
  • Ongoing authority building + digital PR
  • HVAC CRM (unlimited users)
  • Dedicated account manager
Plus everything in the baseline Book a Strategy Session
Dominate
$5,000 /month

Take control of your market across every major channel

For operators who are done competing — and ready to lead.

  • 16-page fully custom website (custom functionality, integrations, automation)
  • 96 pieces of content per year + 2 videos/month (on-site production)
  • Google + Meta + Yelp Ads (up to $25,000/mo spend)
  • Google Business Profile management (multiple locations)
  • Advanced SEO + AI search optimization + active PR outreach
  • Facebook + Instagram + LinkedIn (8 posts/month)
  • Email + SMS marketing campaigns
  • HVAC CRM (unlimited users)
  • Dedicated account manager
Plus everything in the baseline Book a Strategy Session

Seeing the prices and not sure where you’d land? Get a free audit of your website, Google Business Profile, and local rankings — no call required. It shows you the exact gaps these programs are built to close.

Get a Free Audit
Included In Every Program

What You Get — No Matter What Tier You Choose

Three prices, one foundation. Every program stands on the same twelve services, and your tier only decides how much sits on top of them.

The fundamentals aren’t upsells. They’re required

Twelve services, identical whichever program you pick. No setup fees, no onboarding fees.
12Services
Grow8-page site · 48 content pieces · Google Ads
Accelerate12-page site · 72 pieces + video · Google + Meta
Dominate16-page site · 96 pieces + 2 videos · Yelp, PR, email
The Services We Run Every Month
  • Call tracking, attribution, and monthly reporting
  • Hosting + maintenance on private servers
  • Unlimited graphic design support
  • Dedicated account manager
What Changes As You Scale

What Actually Changes As You Scale

Same system. More output. More reach. More control.

Program Grow Accelerate Dominate
Monthly Investment $2,200Under $1M revenue $3,500$1–3M revenue $5,000$3–15M revenue
Website 8 pages 12 pages + features 16 pages fully custom
Content 48/year 72/year 96/year
Video Not included 1/month 2/month
Ads Google Google + Meta Google + Meta + Yelp
Ad Spend Managed $5k/mo $10k/mo $25k/mo
Social 4 posts/mo 8 posts/mo 8 posts + LinkedIn
CRM Users 2 Unlimited Unlimited
Email/SMS Not included Not included Included

Swipe the table sideways to compare all three programs

Not sure which row matters most for where you are? That’s the whole point of the call — we look at your market and your numbers, then tell you which tier actually fits.

Find Your Tier
Your First 90 Days

What Happens in Your First 90 Days

You won’t be waiting 6 months to see movement.

Phase 1: Build the Foundation (Days 1–14)

Day 1

Full onboarding with your growth team

Day 2

Website design + copy begins immediately

Day 3

GBP optimization + posting starts

Day 7

Listings + citations deployed

Phase 2: Launch & Generate Leads (Days 14–30)

Day 14

Google Ads go live

Day 21

First leads begin coming in

Day 30

Website launches (fast, mobile-first, conversion-focused)

Phase 3: Optimize & Scale (Days 30–90)

Day 40

Cost per lead improves

Day 60

SEO + GBP momentum builds

Day 90

Full system operational with clear growth roadmap

This is the plan we run in your first 90 days. Book a session and we’ll walk you through exactly what lands on which day for your business.

Start Your 90-Day Growth Plan
Why We Ask For A Year

Why We Commit to a Full Year

Most agencies move slow. They stretch work across 6–12 months and call it “strategy.” We front-load everything.

Where The Work Lands Across Year One Illustrative — shows sequencing of work, not results
RS Gonzales — Front-loaded, then compounding Most Agencies — Stretched thin across 6–12 months
Work in place, accumulating
Month 1Month 4Month 8Month 12
Heavy Lifting
30days

Foundation built & live

Real Growth System
90days

Operating, not waiting

After Year One
M2M

Month-to-month, your call

Day 0 → 30 In Your First 30 Days, We: Five systems live before most agencies finish onboarding
Step01

Build your website

Mobile-first, conversion-focused, on your domain

Step02

Launch your ads

Live Google + Meta campaigns, real spend, real leads

Step03

Set up your CRM

Pipelines, automations, two-way SMS, ServiceTitan sync

Step04

Optimize your Google presence

GBP, 200+ citations, review engine running

Step05

Start your content engine

Service pages, locations, blogs queued through Q4

That’s more work than most agencies deliver in half a year.

By Day 90, you’re not waiting anymore — you’re operating a real growth system. The full year exists so the work can compound. After that, it’s month-to-month.

That’s why we commit to a year — and ask you to do the same.

Who This Is For

Who This Is For — And Who It Isn’t

We’d rather tell you no early than take your money and disappoint you later. Tick the lines that sound like you and read the honest answer.

Self-Check Nothing is sent anywhere — this is just for you
Not A Fit Ticked /3

Who This Is Not For

If this is you, pass.

Your browser won’t total these for you — just count them yourself.

Built For Ticked /3

Who This Is For

If this is you, let’s talk.

Tick the lines that sound like you

Be honest — the point of this is to save you a call you didn’t need, not to talk you into one.

This is exactly who we build for

Nothing in the left column, and you see yourself on the right. Let’s have the conversation — 30 minutes, founder-led, no pitch.

Book a Strategy Session
Worth a straight conversation first

You’re on both sides of this, which is normal. Bring the doubts to the call — if a smaller program is the honest answer, that’s the one we’ll put in front of you.

Talk It Through
Honestly? Not yet

Everything you ticked is a reason this won’t work, and we’d rather say so now than take your first month. Come back when you’re ready to build something that compounds.

Our Pact

Our Commitment

You’re about to hand a big piece of your business to an outside team. Here’s what we promise back.

  • We won’t recommend a tier we don’t believe in. If a smaller program is the honest answer for where you are, that’s the one we’ll put in front of you.
  • 30-day money-back guarantee. Full refund of your first month, no explanation required.
  • The first 90 days do the heavy lifting. Website, ads, CRM, Google presence, and your content engine — front-loaded, not stretched out.
  • You own your website — buyout anytime. It lives on your domain, and you can buy it out and walk away with it.
No pressure. No pitch. Just clarity. That’s what a call with us is — every time.
Talk To The Founder See What’s Included
A Note From The Founder
Sarah Gonzales, founder of RS Gonzales
Sarah Gonzales Founder, RS Gonzales · Our Commitment To You
Don't Take Our Word For It

Hear What Other Contractors Say About Working With Us

We've been working with this marketing agency for almost a year now, and the experience has been nothing short of excellent. They're reliable, innovative, and consistently deliver results that align with our goals. A great partner for long-term growth.

What truly sets them apart is their proactive communication and ability to pivot with our needs. They don't just execute tasks; they provide strategic insights that keep us ahead of market trends. It is a relief to work with a team that treats our success as their own.

Derrick Conyers
Derrick ConyersSu' Coy Heating, AC & Duct Cleaning
Su'Coy Heating, AC and Duct Cleaning team in front of company van

Game changing for my service business. They have truly delivered on all of my expectations. I have seen material increases in the number and the quality of leads.

Most importantly, I feel as though each member of the team is responsive, professional, and highly dedicated and that they have my back through the tough process of growing a service business. Extra shout out to Hareem who is a delight to work with. Highly, highly recommend RS Gonzales!

Allison Flanders
Allison FlandersORG NYC
Allison Flanders organizing a closet for ORG NYC

We are incredibly grateful for the amazing experience we've had as clients of RS Gonzales. From the very beginning, Sarah and her team provided us with insightful and actionable advice that has significantly improved our business operations.

We highly recommend RS Gonzales to any business looking to enhance their performance and achieve outstanding results. Thank you, Sarah, for helping us take Maverick Ambitions HVAC to new heights!

Jessica Tynes
Jessica TynesCEO of Maverick Ambitions
Maverick Ambitions HVAC technicians servicing a boiler

If you're looking to grow an HVAC or plumbing company, you couldn't do better than RS Gonzales. They're so much more than a digital marketing agency for HVAC contractors. They help us with everything from email marketing to social media to Facebook ads to sales. I've learned so much about building our business, and I really appreciate the special attention they give us.

Not a week goes by without us strategizing or fine tuning a campaign. They're really invested in our growth.

Eric Menchaca
Eric MenchacaGUTTS
GUTTS team in the workshop with their It Takes GUTTS To Succeed banner
FAQ

Common Questions

The questions that come up on nearly every pricing call — answered straight, with no marketing-speak.

Can’t Find Your Question?

Book a free 30-min strategy call and ask anything — we’ll give you a straight answer on the spot.

Book A Call
01What if I want to leave before 12 months?

You can buy out your website outright for $4,500 and step away at the end of any monthly billing cycle, with 14 days’ written notice. After year one, the agreement automatically becomes month-to-month with the same notice period.

02Is the ad spend included in my monthly fee?

No. Your monthly fee covers strategy, execution, and management. Ad spend is paid directly by you to the ad platforms (Google, Meta, Yelp). Each tier has a managed ad-spend cap — spend above the cap incurs a 10% management fee, or you can move up a tier for additional managed spend at no extra cost.

03What’s the minimum ad spend?

We require at least $3,000/month in managed ad spend. Below that threshold, paid campaigns don’t have enough data to optimize, and we won’t be able to deliver the results you’re paying us for.

04Can I keep my existing CRM?

Yes. Our HVAC CRM connects with Housecall Pro, ServiceTitan, FieldEdge, and Jobber. Many under-$1M operators use ours as their only CRM and save $300+/month in subscription costs.

05Do you offer a money-back guarantee?

Yes — 30 days, full refund of your first month, no explanation required. After 30 days, fees become non-refundable, but the website you’ve already built is yours to keep at no additional charge.

06Do you work with operators outside HVAC?

We focus on HVAC and adjacent trades — air duct cleaning, IAQ, mold remediation, sheet metal, HVAC-focused crane rental, and PE-backed HVAC roll-ups. If you’re a fit, we’ll know quickly. If not, we’ll point you to someone who is.

Let’s Find Out Together

Let’s See If This Actually Makes Sense for Your Business

We’ll review your market, your numbers, and your current marketing — and show you exactly what we’d do next. If we’re a fit, you’ll know. If we’re not, you’ll still walk away with clarity.

Book a Strategy Session Get A Free HVAC Audit

No pressure. No pitch. Just clarity.