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Sales Strategies Built for Small Businesses

Close More Leads, Retain Happier Customers

Why market if you can’t close the deal? Or if poor customer service prompts customers to leave (and badmouth you to their neighbors). As a small business owner, you understand that generating revenue is vital to your success. But it’s easy to get distracted, procrastinate or delegate when it comes to selling yourself and your service

The good news is that great sales and customer service doesn’t have to feel salesy. And it doesn’t have to consume the time you’d rather spend leading your team or delivering a great service.

At RS Gonzales, we help you build a comprehensive sales strategy that feels authentic, leverages time-saving technology and systems, and empowers you to unlock your business’s full potential.
HVAC Marketing Team of four working in front of a computer

Sales Strategies Built for Small Businesses

Close More Leads, Retain Happier Customers

HVAC Marketing Team of four working in front of a computer
Why market if you can’t close the deal? Or if poor customer service prompts customers to leave (and badmouth you to their neighbors). As a small business owner, you understand that generating revenue is vital to your success. But it’s easy to get distracted, procrastinate or delegate when it comes to selling yourself and your service

The good news is that great sales and customer service doesn’t have to feel salesy. And it doesn’t have to consume the time you’d rather spend leading your team or delivering a great service.

At RS Gonzales, we help you build a comprehensive sales strategy that feels authentic, leverages time-saving technology and systems, and empowers you to unlock your business’s full potential.

Build a Sales Machine

Outmaneuver your competition with a streamlined sales process and high-tech solutions.

Customer Service Phone Call | RS Gonzales - HVAC Marketing Agency

Optimized Sales Processes

If you don’t respond to a lead within 15 minutes, consider it dead.

A phone that goes to voice mail and a contact form on your website don’t cut it in a world where customers expect lightening-fast communication.

Accelerate your sales cycle with multiple touchpoints that reach customers where and when they want to connect, from text messages to phone calls to self-serve booking widgets.

Productive Office Imac | RS Gonzales - HVAC Marketing Agency

Savvy Sales Technology

Automation, Artificial Intelligence and outsourcing aren’t just for the big dogs.

Save money and boost productivity with budget-friendly technology solutions, from a CRM to sales automation tools.

Become the small business of tomorrow and free up your team for the customer-facing work technology will never replace.

Ederly Man Caregiver Tablet | RS Gonzales - HVAC Marketing Agency

Five-Star Customer Service

Closing a new customer costs three times more than retaining a happy one. That’s why outstanding customer service should be the backbone of your sales strategy.

Enhance your customers’ experience with consistent communication, transparent pricing and reliable service delivery. Understand your clients’ needs and deliver the personalized solutions that build trust and loyalty.

Build a Sales Machine

Outmaneuver your competition with a streamlined sales process and high-tech solutions.

Customer Service Phone Call | RS Gonzales - HVAC Marketing Agency

Optimized Sales Processes

If you don’t respond to a lead within 15 minutes, consider it dead.

A phone that goes to voice mail and a contact form on your website don’t cut it in a world where customers expect lightening-fast communication.

Accelerate your sales cycle with multiple touchpoints that reach customers where and when they want to connect, from text messages to phone calls to self-serve booking widgets.

Productive Office Imac | RS Gonzales - HVAC Marketing Agency

Savvy Sales Technology

Automation, Artificial Intelligence and outsourcing aren’t just for the big dogs.

Save money and boost productivity with budget-friendly technology solutions, from a CRM to sales automation tools.

Become the small business of tomorrow and free up your team for the customer-facing work technology will never replace.

Ederly Man Caregiver Tablet | RS Gonzales - HVAC Marketing Agency

Five-Star Customer Service

Closing a new customer costs three times more than retaining a happy one. That’s why outstanding customer service should be the backbone of your sales strategy. Enhance your customers’ experience with consistent communication, transparent pricing and reliable service delivery. Understand your clients’ needs and deliver the personalized solutions that build trust and loyalty.
Why RS Gonzales?

RS Gonzales Services

RSG Website Designs - Icon - 167 | RS Gonzales - HVAC Marketing Agency

Copy
Writing

Catapult your HVAC business ahead with RS Gonzales’ sharp, SEO-driven content ...

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Email
Marketing

Prospect your contact list for untapped riches with precision-targeted email campaigns ...

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GMB & Review
Management

Transform your local search rankings and seize the spotlight with our one-of-a-kind...

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Local
SEO

Rocket up search engines with our fail-safe HVAC Local SEO game plan.

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Local
Ads

Propel your business to the forefront of digital visibility with our expertly crafted...

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Social Media
Management

Smash your sales goals with viral content, bigger engagement, and more clicks.

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Web Design
& Management

Keep your website fast, flawless, and mobile optimized with our website maintenance services.

RS Gonzales is an HVAC website maintenance company that keeps sites fast, SEO-optimized and always up to date

Marketing
& PR

It’s easy to feel discouraged by deep-pocketed national competitors.

How it Works

Concierge sales support plus powerful sales software means fewer cold calls, more booked appointments and a faster sales cycle.

Outsource Cold Calling

Do you dread picking up the phone and calling a stranger? If so, you’re not alone. Most business owners shrink from cold calling. But cold calling works. If you avoid it, your sales pipeline may dry up and your business stall. Fortunately, you don’t have to be the one making those calls. As part of our monthly packages, you can hand your least favorite task to our team and watch the booked appointments roll in.

Businessman Phone Cold Calling | RS Gonzales - HVAC Marketing Agency
Computer Calendar Appointments | RS Gonzales - HVAC Marketing Agency

Book More Appointments

Most service-based businesses need a consultation or discovery call before making the sale. You will always be the best ambassador for your business, but that doesn’t mean you need to be the one doing the sales prospecting. We research your ideal customers, find their contact information and reach out via phone, text message and email. Automated workflows accelerate the process from first contact to warm lead ready to buy.

Build Your Referral Network

Referrals are the lifeblood of the thrifty business owner. Why advertise when you have industry peers raving about your service. With our concierge sales service, we can book you appointments with business owners who share your client base. Introduce your services and start building a win-win partnership. Automated reminders let you know when to reconnect with your referrals to nurture these relationships.

Three HVAC professionals networking at a conference

How it Works

Concierge sales support plus powerful sales software means fewer cold calls, more booked appointments and a faster sales cycle.

Businessman Phone Cold Calling | RS Gonzales - HVAC Marketing Agency

Outsource Cold Calling

Do you dread picking up the phone and calling a stranger? If so, you’re not alone. Most business owners shrink from cold calling. But cold calling works. If you avoid it, your sales pipeline may dry up and your business stall. Fortunately, you don’t have to be the one making those calls. As part of our monthly packages, you can hand your least favorite task to our team and watch the booked appointments roll in.

Computer Calendar Appointments | RS Gonzales - HVAC Marketing Agency

Book More Appointments

Most service-based businesses need a consultation or discovery call before making the sale. You will always be the best ambassador for your business, but that doesn’t mean you need to be the one doing the sales prospecting. We research your ideal customers, find their contact information and reach out via phone, text message and email. Automated workflows accelerate the process from first contact to warm lead ready to buy.

Three HVAC professionals networking at a conference

Build Your Referral Network

Referrals are the lifeblood of the thrifty business owner. Why advertise when you have industry peers raving about your service. With our concierge sales service, we can book you appointments with business owners who share your client base. Introduce your services and start building a win-win partnership. Automated reminders let you know when to reconnect with your referrals to nurture these relationships.

Multiply Your Customer Reviews

Electrician Customer Reviews | RS Gonzales - HVAC Marketing Agency
Let’s face it. A generic text asking your customer for a review just doesn’t get the response you’d like. Customers want to feel special. That’s why we help you make a personalized request for a review. We call your customers, send them a link to your Google Business profile, Yelp or Facebook review page, and stay on the phone while they write the review.

Multiply Your Customer Reviews

Electrician Customer Reviews | RS Gonzales - HVAC Marketing Agency
Let’s face it. A generic text asking your customer for a review just doesn’t get the response you’d like. Customers want to feel special. That’s why we help you make a personalized request for a review. We call your customers, send them a link to your Google Business profile, Yelp or Facebook review page, and stay on the phone while they write the review.

Did you know 50% of inbound sales calls go unanswered everyday??

The Missed Call Text Back logo | HVAC CRM
Receives from new HVAC leads in the app of RS Gonzales's CRM for HVAC contractors
Smartphone Text Messages inside RS Gonzales's HVAC CRM

Did you know 50% of inbound sales calls go unanswered everyday??

The Missed Call Text Back logo | HVAC CRM
Receives from new HVAC leads in the app of RS Gonzales's CRM for HVAC contractors
Smartphone Text Messages inside RS Gonzales's HVAC CRM

Meet the Sales force at your fingertips

Revolutionize your sales process with LeadConnector, our proprietary app. Effortlessly manage your leads, track your pipeline stages, call, email and text contacts and respond to reviews. Stay on top of your leads while on the go and respond to your customers’ needs in real-time.
  • All your leads in one place.
  • Stay connected and receive calls, texts and emails in the app.
  • Manage appointments on the go.
  • Get paid faster with one-click invoicing.
Graphic showing how to manage your sales and new leads on the mobile app of RS Gonzales's HVAC CRM

Meet the Sales force at your fingertips

Revolutionize your sales process with LeadConnector, our proprietary app. Effortlessly manage your leads, track your pipeline stages, call, email and text contacts and respond to reviews. Stay on top of your leads while on the go and respond to your customers’ needs in real-time.
  • All your leads in one place.
  • Stay connected and receive calls, texts and emails in the app.
  • Manage appointments on the go.
  • Get paid faster with one-click invoicing.
Graphic showing how to manage your sales and new leads on the mobile app of RS Gonzales's HVAC CRM

Start growing your HVAC
business today.