Ever wondered why your HVAC digital marketing is not generating leads? Maybe it’s because you are not tapping into the right domain.
Investing your time, energy, and resources into a social media platform that is not leading to results is like trying to spark a malfunctioning heating system- you are putting in the required effort, but the warmth is not just coming.
In such a case, the best thing to do is to replace the heating system with a brand-new one. While we are not asking you to entirely reform your digital marketing strategy, transitioning the focus of the social media app can do wonders. For this, there is no better shift than to shift to TikTok.
With over a billion active users around the globe and 121.5 million users alone in the United States, the numbers are increasing by the day. Especially post-COVID, the app’s popularity has peaked, presenting business owners with an opportunity for HVAC TikTok marketing whereby they can creatively connect and engage with their residential and commercial customers.
Why Choose TikTok For HVAC Marketing?
One of the most common questions an individual asks when proposing to take up HVAC TikTok marketing is why TikTok when other platforms are available?
Massive Reach
Before you even consider HVAC Tiktok marketing, it is important to understand that Tiktok is a rapidly growing platform. Every day, thousands and millions of new users join, expanding the net of the potential audience that you reach. Therefore, TikTok is an app with massive reach and potential to capitalize on to enhance your brand’s awareness and recognition.
Unlike other platforms, TikTok does not have static content, but its short-form videos easily grip users’ attention, having them scroll on the app continuously for hours. Suppose your content is engaging and made precisely to the trends on the platform. In that case, TikTok’s algorithm will feature your content more, showing it to viewers interested in HVAC services.
Ultimately, it will make it to the For You Page, driving more visibility and interaction from the users, resulting in conversions and lead generation for your business.
Target Local Customers
HVAC Tiktok marketing is similar to HVAC digital marketing on other platforms. Whether you want to market your services internationally, nationally, or locally, everything is possible with this app.
All that you have to do is be a bit more strategic and, of course, know how to use the platform. The key takeaway of TikTok is its hashtags. Hashtags are the driving force behind your content’s reach; the hashtags you insert in the content’s caption will determine the audience to which the content will be shown.
So, for example, if your HVAC business is based in Washington DC, then, to promote the engagement of your content and to make sure that it somehow lands on the feed of your local customers, you may use hashtags like #HVACinDC #DCHVAC #ACrepairDC #HVACmaintenanceDC.
Viral Velocity
An admirable quality of TikTok is its viral velocity. Anything can go viral on TikTok; when we say anything, we vouch for any content. We can confidently claim that you and we both might have witnessed at least a case where a random individual has transformed into an internet sensation overnight.
This is because, on TikTok, every video has a chance of going viral. It does not matter what it is about. As long as the viewers like it and it resonates with them, the viral velocity can be a reality for anyone.
This viral potential can prove to be a game changer for HVAC businesses. But at the same time, it is essential to note that you only have a fair chance of gaining the advantages of this viral velocity if your content is authentic and engaging.
In HVAC TikTok marketing, you can make your content engaging in multiple ways, either through making it informative, humorous, or simply by hopping onto the bandwagon of trends.
Cost-effective Marketing
Another factor that makes considering HVAC TikTok marketing a must is the fact that it’s cost-effective marketing. Creating content for TikTok does not have high production costs; you can shoot and edit the videos on your smartphone. Still, your videos should have an element of creativity and offer something that would attract the viewers.
Additionally, in HVAC tiktok marekting the reach is organic. You are not required to always invest in TikTok paid ads because the algorithm will promote your content based on engagement.
However, if you still want to invest in paid ads, this investment, compared to the investment in paid ads of other platforms, will not be costly and definitely lower.
Example Of HVAC TikTok Marketing
If you are currently confused and think you may be the only one doing HVAC TikTok marketing, it is best to eliminate that thought right now! Many people have stepped into the world of TikTok to market their companies and are thriving in generating leads.
Trent Parker
Trent Parker, also known as Mr. Fat Cheeto on TikTok, is an HVAC genius who has gained widespread popularity and a large following by consistently posting humorous and relatable content.
With a unique combination of comedy and expertise, Trent has managed to make the most out of both worlds, HVAC, and TikTok, ensuring that his services are being marketed beyond the traditional HVAC digital marketing methods.
Although he posts mundane content like behind the scenes, but what makes his videos stand out and a favorite amongst viewers is the hilarious approach he takes. Every video Trent posts is like a playful informative skit that keeps the viewers informed and engaged.
The HVAC Experience
Another example of HVAC TikTok marketing is the HVAC experience. Compared to Trent Parker, though his videos are not hilarious, their uniqueness is showcased through the day-to-day challenges of the HVAC industry.
Also known as “duct daddy” on the app, the HVAC experience has successfully harnessed the power of TikTok to educate, engage, and market its services. Typically, the content features DIY advice, behind-the-scenes footage, and insights into the latest HVAC technologies.
However, something outstanding to note in the posted videos is how The HVAC Experience consciously engages with its users by placing captions on its videos. These captions attract and compel the audience to interact in the comment section.
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What Kind Of Content Should Be Posted On TikTok For HVAC Marketing?
One thing that must be noted is that on TikTok, you should always post authentic and user-generated content (UGC). User-generated content is formulated to be an integral part of the HVAC TikTok marketing strategy because you have to make sure that you are marketing your services without making them too prominent.
UGC Content & Its Importance
Based on user perceptions, UGC feels natural and personalized and depicts the brand as trustworthy, credible, and relatable. This is the sort of content that offers value to the viewers and highlights your business’s expertise in HVAC.
When beginning with posting for HVAC Tiktok marketing, you can post anything that you like, such as:
- Before and After
- Guides
- Quick fixes
- Trends
- Customer testimonials
- Seasonal tips
- Humorous content
- Behind the scenes
However, once your TikTok HVAC business account starts getting noticed and viewers start engaging with the content by liking, commenting, saving, and reposting, it is time to analyze.
An analysis is critical here to see which kind of content the users like the most and which gets you the most followers. At this point, narrowing the focus to that particular type of content and dedicating all time and energy to it will reap fruitful results.
So, for example, let’s assume that viewers have been enjoying the quick fixes videos you post. Then, in that case, you should post more quick fixes and try to improvise with the content.
Sometimes, you can post a basic quick fix video; at other times, be more experimental with the content, like adding humor, using a trend, shooting the video from a creative angle, or even collaborating with HVAC social media influencers.
Is TikTok Hard/ Time-Consuming To Learn?
In all due honesty, TikTok, too, has a learning curve. Still, we will not say that it is an app that is hard to learn or to navigate. Indeed, there are some technicalities of the platform, especially in the case of shooting and editing videos, but they, too, can be easily and quickly overcome.
The application has built-in tools that make shooting and editing simple on TikTok. To compile your video and add audio and transitions, you will not have to use an alternative like Photoshop or Adobe because TikTok allows you to edit in the app.
Is It Possible To Target The Local Market Through HVAC Tiktok Marketing?
A common worry that prevents most HVAC businesses from integrating Tiktok into their HVAC social media marketing strategy is that they’d be only wasting time since targeting the local market is impossible.
Let us debunk this theory for you because targeting the local market on TikTok is an absolute possibility and something you can do conveniently.
Use Hashtags
Previously, we mentioned how hashtags are the driving force behind the content- for targeting your local marketing, you must employ hashtags.
Whenever posting content, add your location to the hashtag and see your content attracting customers from your vicinity. You can use hashtags like
- #HVACinAtlanta
- #StayCoolinMiami
- #WarmWintersInDenver
- #BeatTheHeatInPhoenix.
We have only given you some general HVAC TikTok marketing hashtag examples, but we encourage you to be more creative with your hashtags.
Add Location
Another effective way to attract your local audience is by adding a location to the videos you post. Though this may not directly bring viewers to your business’s TikTok account, it will inform them about your service’s whereabouts.
Use Keywords In Captions
While TikTok’s algorithm does not search for keywords directly, as in the case of local SEO marketing, it is still useful to add location-specific keywords in captions. You can write captions in a way that would naturally incorporate the location of your business, such as:
- Calling all homeowners in Dallas
- With the rising heat in Phonix, here’s how you can keep your AC running smoothly
- Quick guide for prepping heating systems for winters in Chicago
Is It Okay To Film While Working?
Whether it is okay to film while working depends on the context and how you approach your customers. It is of the utmost importance that you obtain the customer’s permission and consent whenever filming for HVAC TikTok marketing.
Tips For Maintaining Professionalism
- Ask the customer for permission before filming.
- Instead of filming the entire home, keep the camera focused on the task.
- Make sure that the posted video does not reveal the customer’s privacy or include any sensitive information that could hint at their identity.
- Capture only when it is necessary.
- If a customer is uncomfortable with being filmed, respect their privacy. For example, if they do not want to show their face, then only film from the back of the custom or shoot the video such that it does not require the customer to be featured.
Are Keywords To Be Used In HVAC Tiktok Marketing?
Keywords can be used in HVAC TikTok marketing, but they are not necessary. As in SEO, keywords are the foundational basis for content; on TikTok, they only play a supportive role. They may educate the viewers about your services but may not serve to bring in traffic to your account.
Different Ways To Include Keywords
- Hashtags
- Captions
- Video Descriptions
How To Grow Following On TikTok For HVAC Business Account?
Frequent Posting
A definitive characteristic of TikTok that will help you boost the following of your HVAC business account is frequent posting. On TikTok, consistency is the key because you need to keep your followers engaged. If you lack this consistency, you will lose followers quicker than you gained.
Therefore, to ensure your efforts don’t fail, you should draft a posting schedule and abide by it religiously. Frequent posting will help the viewers remember you. It will also signal to the app’s algorithm that you are active and contributing to the platform, pushing your content to appear on For You Page, attracting more followers and customers.
Engage With The Audience
If you post frequently and get feedback from viewers, you must respond to them then. Engaging with the audience by replying to their comments, addressing their queries, and acknowledging their input overall will send out a positive vibe about your business.
It would encourage them to engage with your content more and call upon you for assistance when needing any HVAC service.
Use Trending Sounds
An effective strategy for HVAC TikTok marketing is to use trending sounds in the background of the videos. TikTok algorithm tends to favor content that aligns with current trends, including trending or popular sounds.
When you use these audio clips, the chances of you getting discovered by the general viewership of the app will amplify, and it will also automatically boost your visibility and engagement.
Collaborate With HVAC Social Media Influencers
All of the previously stated ways are organic methods to increase your following. To expand your following, you should try to collaborate with HVAC social media influencers.
Influencer culture is commonplace nowadays, and if you score one good recommendation from a reliable, trusted, and people’s favorite influencer, it could do wonders for your account, not only in terms of followers but also with lead generation.
How Often Do I Need To Post On Tiktok Account?
Posting for HVAC TikTok marketing should be done routinely. Ideally, you must aim to post at least 2-3 times a week, but this does not mean that by posting frequently, you compromise on the quality of the content.
Surely, frequency is important, but quality is always preferred over quantity. Hence, make sure that while you post regularly, you do not do this at the cost of quality and that your videos are still UCG, engaging, creative, and innovative.
Stand Out In HVAC TikTok Marketing With RS Gonzales
In the fast-paced, dynamic world of TikTok marketing, standing out with your content can be challenging. From coming up with content ideas to shooting and editing videos and then taking up the task of posting frequently and having quality as a priority, it encompasses a lot of hassle.
However, this is when RS Gonzales comes in to ease your hassle and make HVAC Tiktok marketing a seamless journey for you. We are an HVAC digital marketing agency dedicated to revolutionizing how HVAC businesses connect with their audience on TikTok.
We aim to simplify TikTok marketing and amplify the leads you acquire through the app. Partner with us and experience what it is like to work with an expert HVAC digital marketing agency!
Contact RS Gonzales today or book a strategy session with us and let’s get to brainstorming ideas for your HVAC TikTok account!
