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Sheet Metal Fabrication

Get Your Sheet Metal Fabrication Company In Front Of The Contractors Ready To Buy

Your Next Big Contract Is A Contractor Searching Right Now For A Fabrication Shop They Can Trust

You do precise work. Custom ductwork, plenums, transitions, stainless, architectural metal, and the one-off pieces nobody else wants to touch. The contractors and general contractors who need that work are already searching for a shop they can hand a deadline to.

Most of them will never find you. Not because your work is not good enough, but because your online presence does not tell them you exist, show what you can build, or give them a reason to pick you over the shop down the road.

At RS Gonzales, we build and run the marketing system that puts your shop in front of those buyers, on Google and in AI search, as part of a growth program built around your business.

Book A Strategy Session See Where Your Shop Ranks Today
0% markup on ad spend Google Certified Partner $10M+ managed

30 minutes. No pressure. We will show you what a contractor sees when they go looking for a fabrication shop — whether you work with us or not.

A sheet metal fabricator in a shop bending a length of galvanised duct on a press brake, with finished plenums and transitions stacked on the bench behind Sheet Metal Fabrication

What We Run For You

30-Day Money-Back Guarantee, No Setup Fees, And No Long Lock-In

The Wrong Playbook

Why Marketing A Fabrication Shop Is Not The Same As Marketing To Homeowners

Most agencies run one playbook: chase homeowners with a broken furnace at 11 pm. That playbook is wrong for your shop, and running it will burn your budget.

Your buyer is a purchasing manager, an HVAC contractor, or a general contractor sourcing a fabrication partner for a job with a spec, a deadline, and money on the line.

Purchasing Manager HVAC Contractor General Contractor

They search differently. They trust differently. The sales cycle is longer, and the contract is far bigger. The marketing has to match that reality, not paper over it.

A fabrication workshop with formed galvanised duct sections stacked on a pallet.
What Is Different Why It Changes The Marketing
The searches have buying intent built in Nobody types “custom stainless fabrication shop” for fun. When a contractor searches that, they have a job in hand and a vendor decision to make. Showing up for those searches means showing up at the exact moment the buyer is choosing.
The decision is made before the first call A general contractor vetting fab shops reads your site, checks your reviews, and looks at your past work before they ever call. By the time the phone rings, they have mostly decided. Your online presence is your first quote, whether you built it on purpose or not.

The question a contractor asks before sending you a quote request is simple: can this shop handle my gauge, my material, my timeline, and my volume? Your marketing has to answer that before they ever pick up the phone.

Honest About Where Our Depth Is

Why An HVAC-First Agency Is The Right Fit For Your Sheet Metal Fabrication Shop

RS Gonzales is an HVAC-first agency. We built our engine marketing for heating and cooling contractors across the United States, and that is where most of our work lives.

That is exactly why we fit a sheet metal fabrication company. A large share of your customers are HVAC and mechanical contractors. We spend every day inside their world, so we know how they search, what makes them trust a vendor, and how they decide who wins the bid.

We will not pretend we have a wall of sheet metal case studies. What we have is a proven system and deep familiarity with the people on the other side of your invoices.

We Already Market To The Contractors Who Buy From You

When an HVAC contractor needs custom ductwork or a hard-to-source fitting, we already understand how that contractor thinks, because we run the marketing for shops just like theirs. That puts your fab shop in front of the right buyer with the right message.

Their World

The Same Engine, Pointed At Your Buyers

The website build, the search work, the AI visibility, the content, the tracking. It is the same machine that books jobs for HVAC contractors. We aim it at the contractors, general contractors, and project managers who source fabrication instead of the homeowner searching for a repair.

Same Machine

The System Now Pointed At Your Shop

Google Certified Partner
57+

Websites Built

$10M+

In Ad Spend Managed

28

People On The Team

3 Years

To Build All Of It

A clear look at what each program includes before you ever get on a call.

See What’s Inside The Growth Programs

The First Move Is A Search

How Contractors Find A Fabrication Shop In 2026

It used to be a phone call to whoever the estimator knew. That still happens, but more and more, the first move is a search, and increasingly it is a question typed into an AI tool.

A press brake forming a sheet of galvanised steel, the operator at the machine.

If your shop is not built to show up in both places, you are invisible to a growing share of the buyers deciding who gets the work.

sheet metal fabrication near me custom ductwork fabrication commercial stainless fabrication shop

Every page, project photo, and capability you publish gives Google and AI more to find and cite. That is surface area. The more surface area you build, the more chances you have to be the shop that gets named when a buyer goes looking.

sheet metal fabrication near me
01 Gets The RFQ
02 Gets The RFQ
03 Never Hears Of It
Where They Look What Decides Whether You Are On The List
They search Google with a job already in hand Contractors and general contractors search terms like “sheet metal fabrication near me,” “custom ductwork fabrication,” and “commercial stainless fabrication shop.” These searches carry intent. The shops that rank get the RFQ. The shops that do not never hear about the job.
They ask AI for a shortlist A project manager now types “who does custom stainless fabrication in my area” into ChatGPT, Gemini, or Google’s AI Overview and gets back a short list of names. If your shop is not structured so these tools can find and name you, you never make the list. We build that AI visibility into every page.

Not One Business

Does This Fit Your Shop? The Fabrication Work We Help Market

Sheet metal fabrication is not one business. A shop turning out HVAC ductwork all day chases different buyers than a stainless shop serving food and beverage plants. The marketing has to speak to whoever is actually cutting your checks.

Finished galvanised duct sections, elbows and transitions stacked on a pallet.

If your shop does any of the work below, the same system applies, aimed at the buyers who source it.

HVAC And Mechanical Contractors

HVAC And Mechanical Ductwork

Custom ductwork, fittings, plenums, and transitions for HVAC and mechanical contractors.

Buyers we already understand

Food, Beverage And Clean Environments

Custom And Stainless Fabrication

One-off pieces, stainless for food, beverage, and clean environments, and short-run custom work.

Pages built for the higher-value jobs

Builders And General Contractors

Architectural Sheet Metal

Facades, panels, flashing, and finish metal for builders and general contractors.

Design-conscious and portfolio-driven

Contractors On Short Notice

Structural And Miscellaneous Metals

Brackets, frames, platforms, and the fabrication that keeps a job site moving.

A dependable shop they can call

30 minutes. We will look at your market, your buyers, and exactly what your shop’s marketing should do.

Map Out Your Shop’s Growth Plan

A Connected System

What RS Gonzales Builds And Runs For Sheet Metal Fabrication Companies

Marketing a fab shop is not one task. It is a connected system where the website, the search work, and the tracking all feed each other. Here is what we build and run for you.

A Website That Proves You Can Do The Work

Buyers want to see gauges, materials, finishes, equipment, and finished projects before they trust you with theirs. We build a website that shows your capabilities clearly and turns a browsing contractor into an RFQ.

Website

Search Visibility For The Jobs You Actually Want

We target the searches that bring qualified buyers, not vanity traffic. Our search engine optimization work builds pages around your capabilities and your service area so you rank for the work worth winning.

Search

Content That Answers What Buyers Are Weighing

A contractor comparing shops has questions about tolerances, lead times, materials, and capacity. Clear content and copywriting answer those questions on the page and position your shop as the safe, capable choice.

Copywriting

A Google Business Profile That Wins The Local Pack

When someone searches for a fab shop nearby, the map results decide who gets considered. We optimize and actively manage your profile so your shop shows up complete, credible, and ahead of the shop that never updated theirs.

The Local Pack

A CRM That Ties Every RFQ Back To A Won Job

We set up LeadConnector so every inquiry, quote, and follow-up is tracked in one place. You see which marketing brought the quote requests, and which of those turned into contracts, instead of guessing.

LeadConnector

Ongoing Care So The Asset Keeps Working

A website that converts at launch has to stay fast, secure, and current to keep converting. Our hosting and maintenance keep the asset healthy so it keeps earning long after launch.

Hosting

A Short Video Audit Showing Where Your Shop Stands Online Today, And Where You Are Leaving Work On The Table

Get A Free Read On Your Online Presence

Two Places At Once

The Two Kinds Of Trust Your Shop Has To Earn

Winning more fabrication work comes down to earning trust in two places at once. Miss either one and the pipeline stays thin.

Who You Have To Convince What Earns It
Trust with the buyer vetting you The contractor checking you out wants proof before they commit a job to you. A clear website, visible past work, honest capability information, and steady reviews tell that buyer you are the shop that will not put their deadline at risk.
Trust with Google and AI The systems that decide who to show and who to name run on signals: consistent information, fresh content, structured pages, and a steady footprint across the web. Build that, and you become the shop these systems recommend instead of the one they skip right past.

An Honest Answer Either Way

We’re HVAC-First, And We’ll Tell You When We’re Not The Fit

We would rather turn down work than take a check we cannot earn back for you.

And if we are not the right partner for your shop, we will tell you that too, before you spend a dollar.

You Sell Only To A Handful Of National Accounts

If those relationships are long-standing and search plays no part in how you win work, marketing may not be the smartest place to put your budget right now. We will say so on the call.

We Will Say So

Contractors, Builders And Project Managers In Your Region Find Vendors Online

That is exactly where we help.

Where We Help

No Pitch. No Pressure. A Founder-Led Conversation, And An Honest Answer Either Way

Bring your questions. You will leave with a clear read on whether search is worth the spend for your shop.

Talk It Through With Our Founder

One Monthly Invoice

What Does Marketing For A Sheet Metal Fabrication Company Cost?

You get a complete marketing team for one monthly invoice, instead of hiring a single marketing manager at $90,000 to $130,000 a year who cannot cover every channel alone.

Three programs, sized to where your shop is right now.

Deliverable Grow$2,200/mo Accelerate$3,500/mo Dominate$5,000/mo
Website design and build
Search engine optimization
AI search optimization
Google Business Profile management
CRM, call tracking, and automated follow-up
New pages and content added monthly Yes More Most
Paid ads management Add-On

The Same Terms, Every Tier

What Every Program Includes

0% Markup On Ad Spend

Your ad budget is paid directly to the platforms.

0%

You Own Your Website Outright After 12 Months

The content, design, and accounts are yours.

12 Months

30-Day Money-Back Guarantee

No setup fees.

30 Days

Month-To-Month After The First Year

We keep you by earning it.

Month To Month

See the full breakdown on our pricing page before your strategy session.

Every Deliverable In Each Tier, Laid Out Plainly, With The Numbers Disclosed

Compare The Programs Side By Side

Answered Straight

Questions Sheet Metal Fabrication Companies Ask Us

The questions that come up on nearly every call, answered straight.

Do you actually work with sheet metal fabrication companies, or only HVAC?

We are HVAC-first, and sheet metal fabrication is one of the home-services and adjacent trades we serve. Because so many of your buyers are HVAC and mechanical contractors, we understand your market from the inside. We are honest about where our depth is, and honest about where the same engine transfers cleanly to your shop.

Our customers are contractors, not homeowners. Does your marketing still work?

Yes, and it is built for exactly that. We target the searches contractors and project managers use to source a fabrication partner, and we build the trust signals a business buyer looks for. The engine is the same. The targeting and messaging are aimed at your buyer.

How long until we start seeing leads come in?

Search and AI visibility build over a few months, so we set that expectation before you sign. Paid ads can bring inquiries sooner, often in the first month. We tell you honestly what each channel can do and when, so there are no surprises.

We do specialized work like stainless, food-grade, or architectural metal. Can you market that?

Yes. Specialized capability is an advantage, not a complication. We build pages around the specific work you want more of, so you rank and get named for the higher-value jobs instead of competing on generic fabrication alone.

Do we have to sign a long contract?

The first year covers the build, and the runway search needs to compound, and there is a 30-day money-back guarantee if it is not the right fit. After the first year, you are month-to-month.

Keep Reading

Keep Reading: More On Marketing That Wins Work

The Call

Ready To Be The Shop That Gets The Call?

You have built a shop that does work worth trusting. The gap is not your capability. It is that the contractors looking for exactly what you build cannot find you, or cannot tell you apart from the shop that under-delivers.

That is what this program changes. A marketing system that puts your shop in front of the right buyers, proves what you can do, and gets you named when someone goes looking for a fabrication partner.

The next contractor sourcing a fab shop is searching today. The only question is whether they find you, or someone else.

Book A Free Strategy Session Find The Right Program For Your Shop