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Case Studies

Proof From Marketing Campaigns Built To Grow

See how we helped HVAC contractors like you grow leads, lower cost per lead, and scale — with SEO, Google Ads, websites, reputation, and email. Real companies. Real markets. Real numbers.

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5.0 from HVAC owners
HVAC & Home Services Only
buckeyecomfortsolutions.com
kellysheatingandair.com
sucoy-hvac.com
A stack of real HVAC contractor websites we build and market: Su’Coy Heating in Washington DC in front, Kelly’s Heating and Air and Buckeye Comfort Solutions behind
400%
Revenue Growth In Two Years
Su’Coy · Washington, DC
Every Site Above Is A Real Client We Market Today
Featured Case Studies

The Playbook Behind Contractor Success Stories

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Filter By What You’re Trying To Fix
Showing all 11 stories
sucoy-hvac.com
The Su’Coy Heating, AC & Duct Cleaning home page, Washington, DC, led by their branded service van
SEOWebsiteLocal Services AdsWashington, DC

From A $500K Ceiling To 5 New Customers A Day

Su’Coy Heating grew revenue 400% in two years, with Local Services Ads at $47.18 a lead and the majority of work coming in organically.

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neroshvac.com
The Nero’s Heating & Air home page, Cheverly, Maryland, led by their branded service van
Google AdsSEOReviewsCheverly, MD

669 Calls In 7 Months, And A $1 Million Ceiling Broken

A million-dollar business built on word of mouth and rented Thumbtack leads took ownership of its own channels — plus a 233% year-on-year rise in organic calls.

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buckeyecomfortsolutions.com
The Buckeye Comfort Solutions home page, Mentor, Ohio, led by their red branded service van
Google AdsSEOStartupMentor, OH

From Zero To 136 Leads In 90 Days

No website, no reviews, no history — just a seasoned operator and a tight geographic focus. 136 leads in the first quarter at $80 each, against a $150–$200 industry norm.

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lexanysheatingandac.com
The Lexany’s Heating and Air home page, Forney, Texas, led by a homeowner using a smart thermostat
ReputationForney, TX

A Two-Person Shop, 50+ Reviews A Month, And The Top Of Google Maps

Technicians who asked every customer, every time — no discounts, no gimmicks. 4.9 across 339 Google reviews, and 950% growth in Google Business Profile calls.

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kellysheatingandair.com
The Kelly’s Heating and Air home page, Lewisville, Texas, headlined “A Century of Excellence” over their own 1907-era newspaper archive
BrandingWebsiteLewisville, TX

A Family HVAC Company Founded In 1907, Rebranded

We told Kelly’s not to replace their brand. Google’s AI Mode now names them among the oldest family-owned HVAC companies in Texas.

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sucoyclc.com
The Su’Coy Community Learning Center home page, headlined “Learn Today, Lead Tomorrow” over a photograph of their HVAC training class
Paid AdsWebsitePrince George’s County, MD

From 60% To 100% Enrollment At $3.35 A Lead

An HVAC trade school filled every class on $200 a month in Facebook ads — and now runs a waitlist.

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idealinair.com
The Ideal In Air home page, Southlake, Texas, headlined “Honest HVAC Fixes, No Upsells” beside a technician at a condenser
BrandingContentSouthlake, TX

He Wrote The Book On Diagnostics, Then Gave It Away

Jason Neal had decades of diagnostic mastery and no way for anyone to see it. We helped him write it down, publish it, build an app around it — then hand the whole thing over free.

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callbreeze.com
The Breeze Heating, Air & Electrical home page, Kent, Washington, led by their wrapped service van and mascot
BrandingWebsiteSEOKent, WA

A $1M Contractor Rebranded, And Landed A Lead A Day

A new name, a new domain and a 25-page website took a plateaued Seattle contractor from flat to a lead a day — with $0 spent on ads.

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northernwolvesac.com
The Northern Wolves Air Conditioning home page, Brooklyn, New York, headlined for residential and commercial HVAC specialists
WebsiteCommercialBrooklyn, NY

A Brooklyn Commercial Contractor Grew From $10M To $15M

A hard-earned reputation was being undersold by a thin website. A ~100-page site built for how property managers and GCs actually vet closed the gap.

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airductclean.ca
The Clover Air Duct Cleaning home page, South Surrey, British Columbia, led by their branded service van
SEOWebsiteReviewsSouth Surrey, BC

From Near-Invisible To Almost 6x The Google Visibility

A woman-owned Surrey duct cleaner sat near position 40 behind near-duplicate city pages. Distinct local pages took 92% of the grid to ranking well, and calls from the profile up 422%.

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freshairfirst.com
The Fresh Air First home page, Northglenn, Colorado, showing a cutaway house with ductwork over the Denver skyline
Local SEOWebsiteReviewsNorthglenn, CO

A Relaunch That Found The Map In Under Six Months

207 reviews sitting behind a profile with no address. A Northglenn home for the profile and a richer website took July interactions up 635.7% year over year.

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ddgsheetmetal.com
The Duct Duct Goose home page, Pitt Meadows, British Columbia, led by their goose mascot and fabrication photography
SEOWebsiteGoogle AdsPitt Meadows, BC

A Sheet Metal Shop That Moved Its Map Pin And Kept Its Rankings

A new B2B fabricator with no website at all. Ten regional location pages meant a Google Business Profile move to another municipality did not reset a year of local SEO.

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More Results Worth Knowing About

Wins from contractors who have not yet cleared us to use their name. The numbers are theirs; the write-ups are on the way.

Spend Vs Return · One Month, Same Scale
$4K Meta Spend$77K Installs
100 Leads · 4 Installations
$77K
In Installs From
$4K Of Meta Spend
Paid AdsMiami, FL

$4K In Meta Spend → $77K In Installs

100 leads and four installations in a single month.

Before · 5 Pages
After · 28 Pages In About Two Months
21 Service & Location · 7 Blog
28
Pages Live,
Up From 5
WebsiteSEOMaryland

5 Pages To 28, And The Rankings Followed

A thin 5-page brochure grew into 21 service and location pages plus 7 blog posts in about two months. See how our HVAC copywriting does it.

One Send, Three Installs
1Email To Owners Of
10+ Year Systems
3Installations
Booked
All From Existing Customers
$42K
In Installs From
A Single Email
EmailNorthern NJ

One Email Results In $42,000 Worth Of Installs

A non-salesy note to owners of 10+ year-old systems booked three installations — all from existing customers.

More Stories On The Way

We’re publishing new case studies here every month. Want to be the next one? Book a free strategy session.

Cost Per Lead

What A Lead Actually Costs, Channel By Channel

Four channels we run, drawn on one scale — against what the same markets charge for pay-per-click. Every figure comes from a story on this page.

Cost Per Lead, Channel By Channel

Every Figure Below Is From A Campaign On This Page

Lower Is Better
What The Market Charges For Pay-Per-Click $110–$180 · Washington, DC Market $150–$200 · Industry Norm
Organic Search & Google Business Profile
Seattle, WA · A Booked Lead Every Day
Facebook Ads
HVAC Trade School, Maryland
Google Local Services Ads
Washington, DC · April 2026
Google Ads
Cleveland, OH · One-Truck Startup
Organic Search & Google Business Profile
Seattle, WA · A Booked Lead Every Day
$0
Facebook Ads
HVAC Trade School, Maryland
$3.35
Google Local Services Ads
Washington, DC · April 2026
$47.18
Google Ads
Cleveland, OH · One-Truck Startup
$80
Pay-Per-Click, Going Rate
Washington, DC Market
$110–$180
Pay-Per-Click, Going Rate
Industry Norm
$150–$200
Different markets, different months, different channels — these are the actual results behind the stories above, not a benchmark or a promise. Whatever you spend on ads, you pay Google and Meta directly: 0% markup on ad spend.
The System Behind The Stories

One Team, One Strategy, One Growth Engine

Different markets, different channels, the same playbook. Most HVAC companies don’t have a lead problem — they have a system problem. We fix both.

  • HVAC and home services only. Every story on this page is a contractor like you — never a dentist, a lawyer, or an e-commerce brand.
  • One team runs the whole engine. SEO, Google Ads, websites, reviews, and email work together — not in silos.
  • 0% markup on your ad budget. You pay Google and Meta what they charge. Our fee is for the work — no setup fees, and a 30-day money-back guarantee.
Channels chosen by stage, not template. A $700K contractor and a $5M contractor get different programs — which is exactly why the results repeat.
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A Note From The Founder
Sarah Gonzales, founder of RS Gonzales
Sarah Gonzales Founder, RS Gonzales
From The HVAC Owners We Build Businesses With

What HVAC Business Owners Say About Working With Us

We've been working with this marketing agency for almost a year now, and the experience has been nothing short of excellent. They're reliable, innovative, and consistently deliver results that align with our goals. A great partner for long-term growth.

What truly sets them apart is their proactive communication and ability to pivot with our needs. They don't just execute tasks; they provide strategic insights that keep us ahead of market trends. It is a relief to work with a team that treats our success as their own.

Derrick Conyers
Derrick ConyersSu' Coy Heating, AC & Duct Cleaning
Su'Coy Heating, AC and Duct Cleaning team in front of company van

Game changing for my service business. They have truly delivered on all of my expectations. I have seen material increases in the number and the quality of leads.

Most importantly, I feel as though each member of the team is responsive, professional, and highly dedicated and that they have my back through the tough process of growing a service business. Extra shout out to Hareem who is a delight to work with. Highly, highly recommend RS Gonzales!

Allison Flanders
Allison FlandersORG NYC
Allison Flanders organizing a closet for ORG NYC

We are incredibly grateful for the amazing experience we've had as clients of RS Gonzales. From the very beginning, Sarah and her team provided us with insightful and actionable advice that has significantly improved our business operations.

We highly recommend RS Gonzales to any business looking to enhance their performance and achieve outstanding results. Thank you, Sarah, for helping us take Maverick Ambitions HVAC to new heights!

Jessica Tynes
Jessica TynesCEO of Maverick Ambitions
Maverick Ambitions HVAC technicians servicing a boiler

If you're looking to grow an HVAC or plumbing company, you couldn't do better than RS Gonzales. They're so much more than a digital marketing agency for HVAC contractors. They help us with everything from email marketing to social media to Facebook ads to sales. I've learned so much about building our business, and I really appreciate the special attention they give us.

Not a week goes by without us strategizing or fine tuning a campaign. They're really invested in our growth.

Eric Menchaca
Eric MenchacaGUTTS
GUTTS team in the workshop with their It Takes GUTTS To Succeed banner
Your Story Could Be Next

Ready To Write Your Own Success Story?

Book a free strategy session. We’ll look at your market, your competitors, and your current marketing — then tell you honestly what’s working, what’s not, and what’s possible over the next 12 months. If you’ve been burned by an agency before, we get the hesitation. This isn’t a sales trap. It’s a straight read on your situation, whether you work with us or not.

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