buckeyecomfortsolutions.com
Case Studies
Proof From Marketing Campaigns Built To Grow
See how we helped HVAC contractors like you grow leads, lower cost per lead, and scale — with SEO, Google Ads, websites, reputation, and email. Real companies. Real markets. Real numbers.
HVAC & Home Services Only
buckeyecomfortsolutions.com
kellysheatingandair.com
sucoy-hvac.com
400%
Revenue Growth In Two Years
Su’Coy · Washington, DC
Su’Coy · Washington, DC
Every Site Above Is A Real Client We Market Today
Featured Case Studies
The Playbook Behind Contractor Success Stories
sucoy-hvac.com
From A $500K Ceiling To 5 New Customers A Day
Su’Coy Heating grew revenue 400% in two years, with Local Services Ads at $47.18 a lead and the majority of work coming in organically.
Read The Story
neroshvac.com
669 Calls In 7 Months, And A $1 Million Ceiling Broken
A million-dollar business built on word of mouth and rented Thumbtack leads took ownership of its own channels — plus a 233% year-on-year rise in organic calls.
Read The Story
buckeyecomfortsolutions.com
From Zero To 136 Leads In 90 Days
No website, no reviews, no history — just a seasoned operator and a tight geographic focus. 136 leads in the first quarter at $80 each, against a $150–$200 industry norm.
Read The Story
lexanysheatingandac.com
A Two-Person Shop, 50+ Reviews A Month, And The Top Of Google Maps
Technicians who asked every customer, every time — no discounts, no gimmicks. 4.9 across 339 Google reviews, and 950% growth in Google Business Profile calls.
Read The Story
kellysheatingandair.com
A Family HVAC Company Founded In 1907, Rebranded
We told Kelly’s not to replace their brand. Google’s AI Mode now names them among the oldest family-owned HVAC companies in Texas.
Read The Story
sucoyclc.com
From 60% To 100% Enrollment At $3.35 A Lead
An HVAC trade school filled every class on $200 a month in Facebook ads — and now runs a waitlist.
Read The Story
idealinair.com
He Wrote The Book On Diagnostics, Then Gave It Away
Jason Neal had decades of diagnostic mastery and no way for anyone to see it. We helped him write it down, publish it, build an app around it — then hand the whole thing over free.
Read The Story
callbreeze.com
A $1M Contractor Rebranded, And Landed A Lead A Day
A new name, a new domain and a 25-page website took a plateaued Seattle contractor from flat to a lead a day — with $0 spent on ads.
Read The Story
northernwolvesac.com
A Brooklyn Commercial Contractor Grew From $10M To $15M
A hard-earned reputation was being undersold by a thin website. A ~100-page site built for how property managers and GCs actually vet closed the gap.
Read The Story
airductclean.ca
From Near-Invisible To Almost 6x The Google Visibility
A woman-owned Surrey duct cleaner sat near position 40 behind near-duplicate city pages. Distinct local pages took 92% of the grid to ranking well, and calls from the profile up 422%.
Read The Story
freshairfirst.com
A Relaunch That Found The Map In Under Six Months
207 reviews sitting behind a profile with no address. A Northglenn home for the profile and a richer website took July interactions up 635.7% year over year.
Read The Story
ddgsheetmetal.com
A Sheet Metal Shop That Moved Its Map Pin And Kept Its Rankings
A new B2B fabricator with no website at all. Ten regional location pages meant a Google Business Profile move to another municipality did not reset a year of local SEO.
Read The StoryMore Results Worth Knowing About
Wins from contractors who have not yet cleared us to use their name. The numbers are theirs; the write-ups are on the way.
Spend Vs Return · One Month, Same Scale
$4K Meta Spend$77K Installs
100 Leads · 4 Installations
$77K
In Installs From
$4K Of Meta Spend
$4K Of Meta Spend
$4K In Meta Spend → $77K In Installs
100 leads and four installations in a single month.
Before · 5 Pages
After · 28 Pages In About Two Months
21 Service & Location · 7 Blog
28
Pages Live,
Up From 5
Up From 5
5 Pages To 28, And The Rankings Followed
A thin 5-page brochure grew into 21 service and location pages plus 7 blog posts in about two months. See how our HVAC copywriting does it.
One Send, Three Installs
1Email To Owners Of
10+ Year Systems
10+ Year Systems
3Installations
Booked
Booked
All From Existing Customers
$42K
In Installs From
A Single Email
A Single Email
One Email Results In $42,000 Worth Of Installs
A non-salesy note to owners of 10+ year-old systems booked three installations — all from existing customers.
More Stories On The Way
We’re publishing new case studies here every month. Want to be the next one? Book a free strategy session.
Cost Per Lead
What A Lead Actually Costs, Channel By Channel
Four channels we run, drawn on one scale — against what the same markets charge for pay-per-click. Every figure comes from a story on this page.
Cost Per Lead, Channel By Channel
Every Figure Below Is From A Campaign On This Page
What The Market Charges For Pay-Per-Click
$110–$180 · Washington, DC Market
$150–$200 · Industry Norm
Organic Search & Google Business Profile
Seattle, WA · A Booked Lead Every Day
Facebook Ads
HVAC Trade School, Maryland
Google Local Services Ads
Washington, DC · April 2026
Google Ads
Cleveland, OH · One-Truck Startup
Organic Search & Google Business Profile
Seattle, WA · A Booked Lead Every Day
$0
Facebook Ads
HVAC Trade School, Maryland
$3.35
Google Local Services Ads
Washington, DC · April 2026
$47.18
Google Ads
Cleveland, OH · One-Truck Startup
$80
Pay-Per-Click, Going Rate
Washington, DC Market
$110–$180
Pay-Per-Click, Going Rate
Industry Norm
$150–$200
Different markets, different months, different channels — these are the actual results behind the stories above, not a benchmark or a promise. Whatever you spend on ads, you pay Google and Meta directly: 0% markup on ad spend.
The System Behind The Stories
One Team, One Strategy, One Growth Engine
Different markets, different channels, the same playbook. Most HVAC companies don’t have a lead problem — they have a system problem. We fix both.
- HVAC and home services only. Every story on this page is a contractor like you — never a dentist, a lawyer, or an e-commerce brand.
- One team runs the whole engine. SEO, Google Ads, websites, reviews, and email work together — not in silos.
- 0% markup on your ad budget. You pay Google and Meta what they charge. Our fee is for the work — no setup fees, and a 30-day money-back guarantee.
Channels chosen by stage, not template.
A $700K contractor and a $5M contractor get different programs — which is exactly why the results repeat.
A Note From The Founder
Sarah Gonzales
Founder, RS Gonzales
From The HVAC Owners We Build Businesses With
What HVAC Business Owners Say About Working With Us
We've been working with this marketing agency for almost a year now, and the experience has been nothing short of excellent. They're reliable, innovative, and consistently deliver results that align with our goals. A great partner for long-term growth.
What truly sets them apart is their proactive communication and ability to pivot with our needs. They don't just execute tasks; they provide strategic insights that keep us ahead of market trends. It is a relief to work with a team that treats our success as their own.
Derrick ConyersSu' Coy Heating, AC & Duct Cleaning
Game changing for my service business. They have truly delivered on all of my expectations. I have seen material increases in the number and the quality of leads.
Most importantly, I feel as though each member of the team is responsive, professional, and highly dedicated and that they have my back through the tough process of growing a service business. Extra shout out to Hareem who is a delight to work with. Highly, highly recommend RS Gonzales!
Allison FlandersORG NYC
We are incredibly grateful for the amazing experience we've had as clients of RS Gonzales. From the very beginning, Sarah and her team provided us with insightful and actionable advice that has significantly improved our business operations.
We highly recommend RS Gonzales to any business looking to enhance their performance and achieve outstanding results. Thank you, Sarah, for helping us take Maverick Ambitions HVAC to new heights!
Jessica TynesCEO of Maverick Ambitions
If you're looking to grow an HVAC or plumbing company, you couldn't do better than RS Gonzales. They're so much more than a digital marketing agency for HVAC contractors. They help us with everything from email marketing to social media to Facebook ads to sales. I've learned so much about building our business, and I really appreciate the special attention they give us.
Not a week goes by without us strategizing or fine tuning a campaign. They're really invested in our growth.
Eric MenchacaGUTTS
Your Story Could Be Next
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