What It’s Like to Work With Us

What It’s Like to Work With Our Digital Marketing Agency

You’ll Never Have to Wonder What Your
Marketing Team Is Doing

You signed with an agency, and after the first month, all you heard from them was a PDF report. Working with an HVAC marketing agency shouldn’t feel like that. At RS Gonzales, your account manager meets with you the same day you ask, we track every lead to the booked job, and we tell you the truth about your numbers, including the parts you’d rather not hear.

Rather hear it from a person?

Call (202) 400-2644

Want to see how it would work for you?

Book a Free Strategy Session

Same-day meetingsyour account manager meets with you the same day you ask
Every lead trackedwe track every lead to the booked job
Honest pricing advicewe tell you the truth about your numbers
5.0stars on Google

Google Review

Working With RS Gonzales, in a Client’s Own Words

Working with RS Gonzales means you know who’s on your account, you hear from us before you think to ask, and you get straight answers about your numbers. Abdul Elidrissi summed it up in a Google review.

5.0 5.0 stars on Google

“They came in with a clear strategy, deep knowledge of the HVAC space, and a level of professionalism that is honestly hard to find. From day one they were organized, communicative and laser focused on getting results. … They keep you in the loop every step of the way. If you run an HVAC company and you’re looking to grow, these are the people you want in your corner.”

Abdul ElidrissiGoogle review

Already Been Through It

Why So Many HVAC Contractors Feel Ignored by Their Marketing Agency

Most contractors who call us have already been through it once. The details change, but the story usually sounds like this.

Your Account Manager Is Juggling 30 Other Clients

At a typical agency, one account manager looks after about 30 accounts. Your questions wait in line, and every call starts with reminding them who you are.

The Monthly Report Doesn’t Connect to Booked Jobs

Every month you get a page of clicks, impressions, and charts. Nobody explains which of those numbers turned into a job on your schedule.

A Quoted Install Goes Cold and Nobody Notices

A homeowner asked for a quote on a new system, and the follow-up slipped during a busy week. You paid for the ad that brought that lead in, and the job went to someone else.

Nobody Tells You When Your Prices Are the Problem

An agency that only runs your ads has no reason to look at your pricing. So the margin problem that keeps squeezing your ad budget never comes up.

Tired of chasing your agency for an update?

Book a Strategy Session That Starts With Your Numbers

From Day One

What We Promise Every HVAC Client From Day One

These hold from your first call to your latest report, whichever growth program you’re on.

Our promise	What it means for you
Same-day answers	Your team works 8am to 6pm ET Monday through Friday and 8am to 2pm ET on Saturdays, and your account manager can meet with you the same day you ask.
One accountable team	Your SEO, ads, website, Google Business Profile, and design sit with one team, so you never pass messages between vendors.
Honest advice	When something isn’t working, you hear it early, along with the reason and the next step.
No setup fees	There’s nothing to pay before the work starts.
A 30-day money-back guarantee	If you decide in the first 30 days that we’re not the right fit, you get your first month back.
A website owned by you	Your website is built into your program and released to you in full after your first 12 months.
Month to month after year one	Your pricing is locked for 12 months, and after that the program runs month to month.

Your First Quarter

Your First 90 Days With Us, From Onboarding to Roadmap

Your first quarter follows a written 90-day HVAC growth plan with clear
milestones, so you always know what’s being built and why.

a written 90-day HVAC growth planwith clear milestones

1
Days 1 to 14: Building the Foundation
Your plan starts with a 90-minute onboarding session with the people responsible for your growth. We learn your market, services, and goals, then secure access and start work on your website and local visibility.
2
Days 14 to 30: Bringing In Demand
Paid campaigns go live where they fit your market and budget, and the first lead data starts coming in. Your new website launches around day 30 when approvals stay on schedule.
3
Days 30 to 90: Improving What Works
We refine your campaigns, track lead quality, and build your organic visibility. On day 90, we review what the first quarter taught us and set the roadmap for the next one.

Wondering which program your first 90 days would run inside?

Compare our monthly marketing packages

A Rhythm You Can Count On

How Often You’ll Hear From Your HVAC Marketing Team

After the first 90 days, the work settles into a rhythm you can count on.

Around the clock
A monitoring bot scans your website for problems 24 hours a day, so issues get flagged before they cost you a lead.
Every day
Your team talks through how your campaigns are performing, and the paid ads team checks every new lead from Google Ads and Local Services Ads.
Every week
We check your CRM to see where every lead stands, and we check in with you on how things are going and whether you need help anywhere.
Every month
A performance review of the month behind you and a strategy session to plan the month ahead.
Every quarter
A quarterly business review, where we look at what the last 90 days produced and set your goals and direction for the next quarter together.
Whenever you need it
A same-day meeting with your account manager.

Same-Day Meetings

Same-Day Meetings With an Account Manager Who Knows Your Business

Every account manager at RS Gonzales looks after 12 clients at most. That leaves enough room in their week to meet with you the same day you ask, and to remember what you talked about last time.

Your account manager is your strategist, your project manager, and your main point of contact. A secondary account manager backs them up, so your account stays covered when anyone is out, and you meet both of them at onboarding, right after you sign.

Reach your team by phone, text, or email, whichever you prefer, and you’ll usually hear back within the hour. If something comes up and you want to talk now, we’ll call you right away or set up a meeting for later that day, at a time that suits you. We come with whatever report, data, or strategy you want to go over, so the meeting starts with answers.

**Your account manager**your strategist, your project manager, and your main point of contact

**A secondary account manager**so your account stays covered when anyone is out

phone, text, or email
within the hour

12clients at most

Rather talk it through with a person this week?

Pick a Time With Sarah or Burke

Why We Built It This Way

The Team Behind Your Account, and Why We Built It This Way

Same-day meetings and a 12-client cap only work when the team behind them is strong, full-time, and stays for years. So we built an international team of marketing specialists who work only for RS Gonzales, and a contractor your size gets the attention big agencies save for their largest accounts.

Sarah Gonzales, our founder, leads the company from our headquarters in Washington, DC. Mo, our COO, runs the team from our office in Karachi, Pakistan, and our account managers and SEO specialists work from Lahore and Islamabad, all on US business hours.

Everyone on the RS Gonzales team works full-time. More than 200 people apply for each position, and we pay competitive, top-of-the-market salaries. Some of the people on client accounts today have been with us since we started in 2023.

12clients per manager
US hoursall on US business hours
Full-timethe RS Gonzales team
$10,000Our whole model is built so you can compete with contractors who spend $10,000 or more each month on agency retainers.

Want to put faces to the names?

Meet the RS Gonzales Team

Every Lead Tracked

We Track Every Lead, and We’ll Call You About the Install Quote You Forgot

Every call and form that comes in runs through your free HVAC CRM, and we follow each one to the booked job. That’s how we know which campaigns are paying for themselves and which ones aren’t.

Our paid ads team checks every Google Ads and Local Services Ads lead the day it comes in. If one hasn’t had a reply, we ask you to follow up right away and send you the homeowner’s phone number, so calling back takes seconds.

Some clients want closer help, so we share a WhatsApp group with them and the paid ads team. When a lead hasn’t been called back or a call didn’t go the way it should, the team messages you there directly, before that homeowner calls someone else.

Quoted installs get the same attention. When one sits untouched, we nudge you, and if it’s still sitting there, we nudge you again, because you paid to bring that homeowner in and we want that money back as a booked job. For an HVAC company in Prince George’s County, Maryland, we built an automation that follows up on every installation estimate, and it helped them close $28,000 in installation work.

We also coach you on following up, and we train your customer-facing team to close more of the leads they answer.

WhatsApp group
the homeowner’s phone number
the day it comes in

Want to know what’s holding your website back right now?

Run a Free HVAC SEO Audit

Honest Pricing Advice

We’ll Tell You When Your HVAC Prices Are Too Low to Pay for Marketing

Most agencies won’t bring up your pricing, because it isn’t their department and it’s an awkward conversation. We bring it up anyway. Your prices decide how much room you have to market at all.

Here’s how underpricing squeezes your marketing budget, one step at a time.

Your price sets your margin. When a job is priced too close to your cost of goods sold, meaning the equipment, parts, and labor that go into it, there’s little left once the work is done.
Your margin sets your marketing budget. Ads are paid for out of what’s left after each job, so thin margins leave a thin ad budget, or none at all.
A thin ad budget slows everything down. Below a certain monthly spend, the ad platforms don’t get enough data to learn which leads are worth paying for.

When we see this happening, we’ll show you the numbers and talk it through with you, even when it isn’t what you want to hear. Sometimes the change that frees up the most room for marketing is on your price list, not in your ad account.

A price that’s too low doesn’t only cost you on the job. It costs you the next lead, because it leaves you nothing to market with.

Maintenance Plan

We Help You Sign Up More Homeowners for Your HVAC Maintenance Plan

A maintenance plan gives you steady work in the slow months and a reason for past customers to call you first. Most of our clients already have one, so our job is to get it in front of the homeowners most likely to join. If you don’t have a plan yet, we’ll help you build it.

Marketing Your Plan When the Season Slows Down

We design flyers for you to hand out and promote your plan through email and SMS campaigns to your past customers when the season slows down. We send monthly emails for a family-owned HVAC, plumbing, and electrical company in Central Florida, and they tell us those emails bring in a lot of responses.

Building the Plan’s Page

Your plan gets its own page on your website, written to show homeowners what they get and why it’s worth it.

Building a Plan With You If You Don’t Have One

We research what competitors in your market offer and look at the plans our other clients run. Then we send you the options side by side and help you shape a plan that fits your business.

Want more homeowners on your maintenance plan?

Talk Through Your Plan in a Strategy Session

Surprise & Delight

Three Things We’ve Done for HVAC Contractors That Never Showed Up on an Invoice

Some of the most useful work we do isn’t listed in any of our monthly marketing programs. But going above and beyond is one of our core values.

See the Values Behind Every Account

$630a month

Moving a New Jersey Contractor Off a CRM That Cost $630 a Month

A solo HVAC contractor in New Jersey was paying $630 a month for Workiz. We moved his whole system across to the RS Gonzales CRM, price book and invoicing included, and that money went back into his digital advertising.

the saved domain

Catching a Client’s Domain Days Before It Expired

Our monitoring bot spotted that a client’s domain was about to expire. An expired credit card had stopped the auto-renewal at GoDaddy, and nobody had noticed. We flagged it in time, and the website never went down.

50+reviews a month

Coaching a Kaufman County, Texas, Crew to Ask for Reviews

A two-person HVAC company in Kaufman County, Texas, needed more reviews, so we coached its technicians on asking every customer for a review at the end of each call. They started earning 50 or more reviews a month, rose to the top of Google Maps, and picked up an extra 25 to 30 organic leads a month.

What We Ask

What We Ask From You as an RS Gonzales Client

Good marketing runs both ways. We take the technical work off your plate, and in return we ask for four things.

You shouldn’t have to manage your marketing, but we do need you in it.

Answer the phone. The calls we bring in only turn into jobs when someone picks up.
Follow up on your quotes. We’ll remind you when a quote sits, and closing it is still up to your team.
Tell us about lead quality. Let us know which leads were good and which weren’t, so we can spend your budget on more of the good ones.
Name one decision-maker. One person who signs off keeps approvals fast and the direction clear.

Want to see what each program includes?

See What’s in Each Growth Program

The Honest Version

Who Gets the Most Out of Working With RS Gonzales

We do our best work with owners who see marketing as a long game. Here’s the honest version of who that is.

A great fit if you...	Probably not a fit if you...
Do excellent work and want more homeowners to find you	Want a six-week experiment or an instant fix
Think long-term and treat marketing as an investment	Switch marketing partners every few months
Can sustain your program plus an ad budget of $3,000 a month or more	Can’t carry the first few months while SEO and ads build up
Are ready to handle more leads, or to add the people to handle them	Are shopping on price alone

Day to Day

What HVAC Owners Say About Working With Us Day to Day

“RS Gonzales has been a solid team to work with. They’re knowledgeable, insightful, and have been helpful in guiding us through different aspects of our business. We’ve seen positive improvements in both lead quality and overall direction since working with them.”

Trisha Eunice PerezNero’s Heating & Air

**Jonathan Varela**Skyline Comfort Services

Want this kind of partner in your own market?

Start With a Free Strategy Session

Straight Answers

Straight Answers About Working With RS Gonzales

What are your business hours? Are you available in my time zone?

Monday through Friday8am to 6pm ET
Saturdays8am to 2pm ET
urgent responses6pm to 9pm ET
on-call duty officerafter-hours

Who do I talk to if I’m not happy with something?

How often can I talk to my account manager?

You have unlimited access to your account manager. Call, text, or email, whichever you prefer. We commit to a same-day response, and you’ll usually hear back within the hour. If you’d rather meet, your account manager can do it the same day you ask.

What are your business hours? Are you available in my time zone?

Yes. The team works 8 am to 6pm Eastern Time Monday through Friday and 8am-2pm ET on Saturdays. To accommodate our west coast clients, we also offer urgent responses 6pm to 9pm ET Mondays through Fridays. And our 24-hour receptionist can track down our on-call duty officer for after-hours, late-night and weekend emergencies.

Who sets up my CRM and account access?

Mubeen, our onboarding specialist, sets everything up during your 30-Day Fast Start and walks you through it. The CRM also connects with field software such as Housecall Pro, ServiceTitan, FieldEdge, and Jobber.

Does the 90-Day Growth Plan cost extra?

No. The 90-Day Growth Plan isn’t billed as a separate service. It’s the opening roadmap we run inside whichever growth program fits your business.

Who do I talk to if I’m not happy with something?

Start with your account manager, then Mo, our COO, then Sarah. Sarah is always aware of any questions, concerns or unique support issues that our clients require.

What if I change my mind in the first month?

You’re covered by our 30-day money-back guarantee. If you decide in the first 30 days that we’re not the right fit, you get your first month back, and you don’t need to give a reason.

Your First Conversation

See What It’s Like When Your Marketing Team Calls You First

Your first conversation is a free strategy session with Sarah or Burke about your market, your numbers, and where your leads are slipping today. If we’re a fit, you meet your account manager at onboarding, and your first 90 days start with a plan you can see.

The 30-day money-back guarantee covers your first month, so you can judge the relationship by how it feels, not by what we promised.

You shouldn’t have to chase your marketing agency for an update. With RS Gonzales, we’re the ones who call you.

Ready for a team that checks in first?

Schedule Your Strategy Session

Want to compare programs first?

See the Growth Programs and Pricing

What It’s Like to Work With Our Digital Marketing Agency

You’ll Never Have to Wonder What Your Marketing Team Is Doing

Working With RS Gonzales, in a Client’s Own Words

Why So Many HVAC Contractors Feel Ignored by Their Marketing Agency

Your Account Manager Is Juggling 30 Other Clients

The Monthly Report Doesn’t Connect to Booked Jobs

A Quoted Install Goes Cold and Nobody Notices

Nobody Tells You When Your Prices Are the Problem

What We Promise Every HVAC Client From Day One

Your First 90 Days With Us, From Onboarding to Roadmap

Days 1 to 14: Building the Foundation

Days 14 to 30: Bringing In Demand

Days 30 to 90: Improving What Works

How Often You’ll Hear From Your HVAC Marketing Team

Around the clock

Every day

Every week

Every month

Every quarter

Whenever you need it

Same-Day Meetings With an Account Manager Who Knows Your Business

The Team Behind Your Account, and Why We Built It This Way

We Track Every Lead, and We’ll Call You About the Install Quote You Forgot

We’ll Tell You When Your HVAC Prices Are Too Low to Pay for Marketing

We Help You Sign Up More Homeowners for Your HVAC Maintenance Plan

Marketing Your Plan When the Season Slows Down

Building the Plan’s Page

Building a Plan With You If You Don’t Have One

Three Things We’ve Done for HVAC Contractors That Never Showed Up on an Invoice

Moving a New Jersey Contractor Off a CRM That Cost $630 a Month

Catching a Client’s Domain Days Before It Expired

Coaching a Kaufman County, Texas, Crew to Ask for Reviews

What We Ask From You as an RS Gonzales Client

Who Gets the Most Out of Working With RS Gonzales

What HVAC Owners Say About Working With Us Day to Day

Straight Answers About Working With RS Gonzales

How often can I talk to my account manager?

What are your business hours? Are you available in my time zone?

Who sets up my CRM and account access?

Does the 90-Day Growth Plan cost extra?

Who do I talk to if I’m not happy with something?

What if I change my mind in the first month?

See What It’s Like When Your Marketing Team Calls You First

You’ll Never Have to Wonder What Your
Marketing Team Is Doing