A Surrey Duct Cleaner Went From Near-Invisible To Almost 6x The Google Visibility

A Rebuild That Gave Google A Reason To Rank Each Page

• Close to 6x more monthly Google impressions after the rebuild
• About 4x more monthly clicks from search
• 144 Google Business Profile interactions in June 2026, up 433% year over year
• 47 calls straight from the profile that month, up 422% year over year
• 5.0 across 163 Google reviews, up from 73 at the start

These are strong results, and not what every business should expect. The honest version is at the bottom of this page.

A Website Google Could Not Understand

Clover Air Duct Cleaning is a woman-owned duct cleaning company in South Surrey, BC, serving Surrey, Vancouver and the Fraser Valley. Owner Pawan Dosanjh had built the business to two years of steady work, with customers and reviews behind her. She also knew the website was holding it back.

The copy was thin, and the service and city pages were near-duplicates of each other. Search engines had little reason to rank any single page for any specific place.

A duct cleaning search is local. Someone types “duct cleaning Surrey” or “dryer vent cleaning near me,” and Google decides who to show in about a second. Clover was in those results, but down near position 40, where almost nobody clicks.

A Website Built To Be Found

We started over with a custom-designed website built for search and for the homeowner deciding who to trust with their home. Every service Clover offers got its own detailed page instead of a line in a list.

Air duct cleaning, AC coil cleaning, air quality testing, bathroom exhaust fans, dryer vents, deodorizing, duct disinfection, furnace and blower cleaning, post-renovation cleanup, UV purification, mould and odour removal — each one is a page a homeowner can land on, and a page Google can rank. Commercial and industrial each got the same treatment.

City Pages That Speak To One City

Then we rebuilt the messy city pages. Each one now speaks to a single place, with copy written for that city rather than copied across all of them.

Distinct local pages give Google a reason to rank you in more places, not one. By March 2026 a heatmap across an 8-mile radius showed the grid almost entirely green, with nothing failing to rank.

That green spread is the gap between ranking for one neighbourhood and ranking across a metro area, and it is the local search work we build toward for every contractor. On the separate “air duct cleaning” term, 74% of the same radius was ranking well.

The Numbers After The Rebuild

Search visibility climbed once the new site had time to work.

• Before, Aug–Oct 2025: about 4,800 impressions and 13 clicks a month
• After, May–Jul 2026: roughly 27,500 impressions and 53 clicks a month
• Full year on the new site: 486 clicks and 186,000 impressions from Google

More Calls, Not Only More Clicks

Impressions matter only if they turn into work. Clover’s Google Business Profile tells that side of the story.

In June 2026 the profile drew 144 interactions and 47 phone calls, up 433% and 422% on the same month a year earlier. The review count grew from 73 at the start to 163, all at a 5.0 rating, and that reputation is a big part of why homeowners pick Clover off the map.

Year-over-year jumps this size reflect a growing business and seasonal demand alongside the rebuild, not the website alone.

Why Clover’s Rebuild Paid Off

A website can only do so much on its own. Clover’s results came from an owner who backed the rebuild with the right moves.

• Kept the focus tight and local rather than chasing every city at once
• Built the review base up from 73 to 163 at a clean 5.0 rating
• Fed the profile with steady activity so the map ranking held
• Treated the site as a long-term asset, not a one-time project