Replacement Pages That Name The Rebate
Austin Energy pays AC and heat pump rebates when a system 10 years old or older is replaced through a participating contractor, so your replacement pages say whether you qualify.
HVAC SEO · Austin · Travis & Williamson
Austin HVAC SEO Agency For The City And Its Newest Suburbs
Around Austin, The Suburbs Are Easier To Break Into Than The City
Williamson County, home to Round Rock, Cedar Park and Georgetown, sits north of the city, and it has more HVAC shops per household than Travis County. Yet when we searched Google Maps, the suburbs’ top three typically had fewer reviews than the city’s.
As your Austin HVAC SEO agency, RS Gonzales sets up your Google Business Profile, adds a page for each Austin neighborhood and suburb you cover, and helps you ask for reviews that name them, so homeowners reach you when the AC quits or the heat goes out.
HVAC & Home Services Only
Travis and Williamson counties have 636 heating, cooling and plumbing shops, 7.6 for every 10,000 households, busier than most big-city counties we compared. Source: Census Bureau, 2023
RS Gonzales
HVAC SEO · Austin
The skyline from Lady Bird Lake. Photo: Rish0203, Wikimedia Commons (CC0)
© OpenStreetMap contributors
No-Cost SEO Audit
See Where You Rank From Georgetown To Kyle
We look up where you rank for the Austin searches that lead to booked jobs and show you which ones could bring you more leads.
We film a 10-minute walkthrough of your Google Maps rankings.We cover your keywords and your visibility in AI search.We email it to you within 2 business days.
Sarah GonzalesFounder, RS Gonzales · Austin data updated Hotter Summers, Hard Freezes
How Much Hotter Have Austin Summers Become?
Austin summers have become hotter, with 13% more cooling need a year in 2016–2025 than in the 2000s. Austin averaged 44 days a year at 100°F or hotter from 2016 to 2025, up from 27 in the 2000s, and 2023 reached 80, second only to 2011 since at least 2000. Winters still bite: 2022 brought 24 freezing nights. In a seasonal trade, SEO planning begins with records like these.
Publicly verifiable140
Days at 90°F or hotter a year, 2016–2025 (124 in 2000–2009)
Publicly verifiable164
Days at 90°F or hotter in 2022, tied with 2011 for the most since 2000
Publicly verifiable11
Freezing nights a year, 2016–2025, with 24 in 2022
Our analysis2.9×
Cooling need against heating need, 2016–2025 (2.3× in 1991–2020)
Freezing Nights In Austin, Year By Year
242022
82023
72024
172025
112016–2025 average
Days At 100°F Or Hotter, Year By YearNOAA, Austin’s official weather station
201624
201742
201852
201957
202049
202112
202268
202380
202432
202522
2026through Oct 2449
1991–2020 average: 29 daysBar length: days at 100°F or hotter, out of 100
Heating Pages Ready For Hard Freezes
With 24 freezing nights in 2022 and 17 in 2025, heater, furnace and heat pump repair pages need to rank before a cold snap, not after it.
Tune-Up Pages For Newer Homes
Owners of the metro’s newer homes book tune-ups and maintenance plans in any month, so those pages keep your crews working between the busy weeks.
Neighborhoods And Suburbs
Why Do Austin HVAC Companies Need A Page For Each Suburb?
Austin HVAC companies need a page for each suburb because Google Maps favors the company nearest the person searching, while a suburb page can rank in the regular search results there. In the city, we write pages for neighborhoods such as Hyde Park, Travis Heights, Mueller and Circle C. Outside it, we write pages for Round Rock, Cedar Park, Pflugerville, Georgetown, Leander and Kyle. Each page rests on research into the place: the age of its homes, and whether Austin Energy serves it, since only Austin Energy customers can claim its rebates. That’s what makes a homeowner in Cedar Park trust the page enough to call.
54%Of metro Austin homes were built in 2000 or later (U.S.: 25%)
Census ACS 2020–2024
2006Median year built for Williamson County homes (U.S.: 1980)
Census ACS 2020–2024
10 yearsAge a replaced system must reach for an Austin Energy rebate
Austin Energy, read 29 Oct 2026
Photos: Dbtfz (Wikimedia Commons, public domain), Justin Wallace, Zachary Edmundson and Courtney Greene (Unsplash).
Austin Competition, By County
Where Is HVAC Competition Toughest Around Austin?
HVAC competition around Austin is most crowded in the suburbs, but the suburbs are easier to break into. Williamson County has 10.6 heating, cooling, and plumbing shops for every 10,000 households and Hays County 11.1, against 6.3 in Travis County. Our Google Maps searches from 10 points found 57 different companies in the top three. The typical top-three company had 450 reviews in the suburbs and 761 inside the city. No company made the top three on both sides, so a shop that builds suburb pages and earns reviews there can win its own part of the metro.
Publicly verifiable
Shops Per 10,000 Households In The Austin Metro
636shops in Travis and Williamson counties
825across the five-county metro
56%have fewer than 5 employees
Source: U.S. Census Bureau, County Business Patterns 2023 (code 238220: plumbing, heating and air-conditioning contractors) per ACS 2020–2024 households.
Publicly verifiable
Team Size Of Travis And Williamson County Shops
Source: County Business Patterns 2023, the two counties combined. The Census withholds a few counts of shops with 250 or more employees.
Our analysis
Which Companies Lead Google Maps Across The Austin Metro?
57different companies made the top three across the 40 searches
503Google reviews for the typical top-three company
16 of 120top-three spots went to a company with fewer than 100 Google reviews
Google reviews of the typical top-three company, by search point
The city and the suburbs
City Of Austin
20companies in the top three from Downtown, East, South and North Austin
761Google reviews for the typical top-three company
Suburbs
37companies in the top three from Round Rock, Pflugerville, Cedar Park, Georgetown, Kyle and West Lake Hills
450Google reviews for the typical top-three company
0 companies made the top three on both sides.
“ac repair”, “air conditioning repair”, “heater repair”, “hvac company”, from each of 10 points (40 searches), recording the first three companies every time. Google Maps, 29 Oct 2026, through the Serper API, zoom 14. “Typical” is the median. The grid names no contractor.
Questions Austin Owners Ask
What Should Austin HVAC Owners Know Before Hiring An SEO Agency?
They cover small shops on Google Maps, when to start, Austin Energy rebates and what SEO costs.
Can A Small Austin HVAC Shop Reach The Google Maps Top Three?
A small Austin HVAC shop can reach the Google Maps top three, since companies with under 100 Google reviews took 16 spots in our searches. Of the 57 companies we found there, 53 made it from only one of our search points. More than half of the shops in Travis and Williamson counties have fewer than 5 employees, so most of your rivals are small too.
How Soon Should An Austin HVAC Company Start SEO?
An Austin HVAC company should start SEO as soon as it can commit to it, because rankings build on months of pages and reviews. Starting in a slow month means the calls arrive in a busy one.
Should Austin HVAC Pages Mention Austin Energy Rebates?
Austin HVAC pages should mention Austin Energy rebates only for places Austin Energy serves, and only if you are a participating contractor. The rebates go to Austin Energy customers who replace a system 10 years old or older through a participating contractor, and they cover heat pumps and mini-splits as well as AC.
What Does It Cost To Hire An HVAC SEO Agency In Austin?
Hiring an HVAC SEO agency in Austin can cost $500 or $1,000 a month for standalone tasks, but in our experience SEO that is not tied to your lead goals underdelivers. RS Gonzales sells SEO only inside full packages, because rankings rise when your website, ads and reviews pull together. Those packages cost $2,200, $3,500 or $5,000 a month.
Google Maps for the same search
Google Maps, screenshot taken by hand, 29 Oct 2026. Most pins sit in central Austin along I-35, with a few to the west toward Dripping Springs. Georgetown and Kyle show none.
RelevanceDistanceProminence
Austin’s Map Pack Lists Its Most-Reviewed Company Last
Google ranks its map pack on relevance, distance, and prominence, and reviews are only one part of prominence. When we searched “ac repair austin,” the company with about 3,900 reviews came third, behind companies with 865 and 503 reviews.
Google Search, desktop, 29 Oct 2026, shown at the top of this page. Not RS Gonzales clients.
Your First Year, Step By Step
How Does RS Gonzales Spend Your First Year In Austin?
Every package opens with our 90-Day HVAC Growth Plan. Ads bring leads in the first month, and SEO usually takes four to six months to bring more organic leads. Shops that already have hundreds of reviews often see search gains sooner, sometimes within 60 days.
01
Month 1
Site Launched, Ads On
About 30 days in, your new website is live, your ads are on, your Google Business Profile is set up and your company is listed in the directories Google trusts most.
02
Months 2–3
Pages For Services And Suburbs
We add the rest of your core service pages, from AC repair to heat pumps, plus one page per suburb and neighborhood in the area you want to grow.
03
Months 4–6
Top-Three Spots Near Your Base
Expect your Google Business Profile to begin landing in the Google Maps top three within one to three miles of your shop, with organic leads rising alongside.
04
Months 7–12
Reach Grows With Reviews
As reviews pile up, your rankings carry farther from your base, and organic leads keep arriving with no per-click charge.
Every Package Includes
- A Home-Services-Only TeamWe serve HVAC and home-services contractors and no other industry.
- Every Channel In One PlanWe manage SEO, your profile, ads and your website together.
- No Long ContractWe bill month to month with no setup fees, and 14 days’ notice ends it.
- 30-Day GuaranteeWe refund all fees if you leave within 30 days of your first onboarding meeting.
Proof From Our Clients
How Have HVAC Companies Grown With RS Gonzales?
HVAC owners give RS Gonzales 5.0 stars across 45 Google reviews, and our case studies cover companies from a team of two to a $15 million contractor.
Companies That Market With Us
“They have delivered on every promise they have made to us, and in many cases, they have gone far beyond what I would consider their normal scope of work.”
“They’re reliable, innovative, and consistently deliver results that align with our goals.”
“Communication has been excellent, they’re responsive whenever we have questions, and they’ve taken the time to really understand our business and what we’re trying to accomplish.”
From A Two-Person Company To $15 Million: Two Starting Points
See All Case Studies200+
Forney, TX · Team Of Two · Area PagesA Small Forney HVAC Company Gets A Page For Each Service And Area
Lexany’s Heating and AC has a team of two in Forney, Texas. The website we rebuilt for it has more than 200 pages, one for each service in each area it covers. We also coached its technicians to request a review on every visit, and 50 or more now come in each month.
+$5M
Brooklyn, NY · Commercial HVAC · WebsiteA Commercial Contractor Grows From $10 Million To $15 Million
Northern Wolves had a strong reputation and a website that undersold it. We built a site of about 100 pages that answers property managers and general contractors before they call, and revenue grew from $10 million to $15 million in the year after launch.
What Packages Cost
What Does An RS Gonzales Marketing Package Cost Each Month?
Each package bundles SEO with your website, ads and AI search work, since a company that wins leads from several channels is better protected when Google reshuffles its results. Pick the package that matches your revenue today and step up as your calendar fills.
Every package includes a new website, typically live within about 30 days, along with SEO and AI search work, Google Business Profile optimization, backlink building, your HVAC CRM with call tracking and a dedicated account manager.
GrowUnder $1M Revenue
$2,200/ month
- An 8-page website at launch
- 4 new pages or posts a month
- Google Ads and Local Services Ads
- Ads management up to $5,000 a month of spend
Accelerate$1M – $3M Revenue
$3,500/ month
- A 12-page website at launch
- 6 new pages or posts a month, plus a video
- LSA, Google Ads and one more of Meta, Yelp or ChatGPT ads
- Expanded link building and PR
- Ads management up to $10,000 a month of spend
Dominate$3M – $15M Revenue
$5,000/ month
- A 16-page website at launch
- 8 new pages or posts a month, plus two videos
- Every channel: LSA, Google, Meta, Yelp and ChatGPT ads
- PR, email and SMS
- Ads management up to $25,000 a month of spend
MonthlyMonth To Month, No Long-Term Contract
$0Setup Fees
30-DayMoney-Back Guarantee
Our Contract Terms, In Plain English
- Every package is month to month from day one. You can leave any time with an email 14 days before the end of a month.
- Your price is locked for your first 12 months.
- Your new website is worth $6,000 and costs nothing up front. Each paid month pays off $500 of it, and after 12 paid months the website is yours.
- If you leave sooner, you can pay the remaining balance, keep the site on our $400-a-month hosting plan until month 12, or have your old website restored free.
- We recommend at least $3,000 a month in ad spend, which you pay to each platform directly. Ads management is included up to $5,000, $10,000 or $25,000 a month of spend, depending on your package. Google Ads, Meta and Yelp spend count together, and LSA spend never counts. Above that amount, a 10% management fee applies, or you can move up a package.
Austin SEO, Answered
What Else Do Austin Contractors Ask Us About SEO?
Which Austin Suburbs Should Get A Page Before The Others?
The Austin suburbs that should get a page before the others are the ones nearest your shop where your crews already work. Those pages back up your map listing, which Google shows most often near your base. We add the next ring of suburbs once call tracking shows where new calls come from.
Can AI Search Recommend My Shop To Cedar Park Homeowners?
AI search can recommend your shop to Cedar Park homeowners when it can find a clear page about your work there. Our AI search optimization writes that page to answer a homeowner’s question in its first sentence, and keeps your name, address and phone the same on every listing.
Does My Austin Website Need A Page For Every Service I Offer?
Your Austin website needs a page for every service you offer, since the search engine results pages (SERPs) show the page that best answers each search. AC repair, heater repair and heat pump installs each get their own, and so does plumbing or electrical work if you have plumbers or electricians on staff. Our keyword research, the first step of search engine optimization, sets which pages come first.
What Should My Google Business Profile Show To Rank Around Austin?
Your Google Business Profile should show your main HVAC category, each service you offer, the suburbs you serve and photos of your own jobs to rank around Austin. We also help you ask each customer for a review that names their suburb, since reviews add to the profile’s prominence.
Can I See Which Austin Suburbs My Calls Come From?
You can see which Austin suburbs your calls come from, because our call tracking ties each call to the page, profile or ad that brought it. That includes calls from Google Ads and Local Services Ads, so you know which suburbs to build on next.
Who Answers My Questions About Austin SEO Day To Day?
Your dedicated account manager answers your questions about your Austin SEO day to day. Your SEO copywriter writes your pages and runs your Google Business Profile, and your ads and website specialist handles your campaigns and site.
Can My Round Rock And Kyle Pages Share The Same Text?
Your Round Rock and Kyle pages should not share the same text, because Google tends to show only one of two pages that say the same thing. So each suburb page starts from its own facts, and each can rank in the organic results for searches that name its suburb.
Is West Lake Hills Worth A Page When Its Map Pack Is So Hard To Reach?
West Lake Hills is worth a page if your crews already work there, even though its map pack is hard to reach. When we searched, its top three typically had more Google reviews than at any other spot, so a page there earns its calls in the organic results while your reviews grow.
Strategy Session
Find Out Where Your Austin Leads Are Going Instead
A free strategy session shows you where Austin leads are going instead of to you and what your competitors are doing.
- We map where you rank in Austin and in each suburb you serve.
- We list the services and suburbs that still need a page.
- We compare your reviews with the companies holding the top three.
You walk away with a ranked to-do list, hire us or not.
It is a 30-minute call with our team. Or phone us at (202) 400-2644.