Cooling Pages Carry Most Of The Year
We build your AC repair, AC replacement and maintenance pages first, because cooling need runs from April through October.
HVAC SEO · Phoenix · Maricopa County
Phoenix HVAC SEO Agency For Every Part Of The Valley
Glendale And Gilbert See Different Top Threes On Google Maps
Homeowners in Glendale and Gilbert see different HVAC companies at the top of Google Maps. We searched Google Maps 40 times from 10 spots around metro Phoenix. Of the 62 companies that made the top three, 58 showed up from just one of those spots. So the top three changes from one part of town to the next, and you only need to win the parts your trucks reach.
We build your Google Business Profile, a page for each city and neighborhood your trucks reach, and reviews that name those places, so your company shows up in the parts of the Valley you serve.
HVAC & Home Services Only
Maricopa County has 1,604 heating, cooling and plumbing shops, 9.3 for every 10,000 households, the third most of the 26 big-city counties we compared. Source: Census Bureau, 2023
RS Gonzales
HVAC SEO · Phoenix
Downtown Phoenix from South Mountain. Photo: DGustafson, Wikimedia Commons (public domain)
© OpenStreetMap contributors
Free Ranking Audit
See Where You Rank From Surprise To Gilbert
We pull up your rankings for the Phoenix searches that book jobs and show you where you could be getting more leads.
We record a 10-minute video of your Google Maps rankings.We cover your keywords and where you show up in AI search.We send the video within 2 business days.
Sarah GonzalesOwner, RS Gonzales · Phoenix data updated Heat, Data And Demand
How Long Does The Cooling Season Last In Phoenix?
The cooling season in Phoenix lasts most of the year, and it is getting longer. Phoenix averaged 181 days a year at 90°F or hotter from 2016 to 2025, and 2026 reached 196 through October 24, more than any full year since at least 2000. In a seasonal business like HVAC, your SEO plan should start from that record.
Publicly verifiable181
Days at 90°F or hotter a year, 2016–2025 (173 in 1991–2020)
Publicly verifiable120
Days at 100°F or hotter a year, 2016–2025 (111 in 1991–2020)
Publicly verifiable0.1
Freezing nights a year, 2016–2025: one night in ten years
Our analysis6.8×
Cooling need against heating need, 2016–2025 (5.4× in 1991–2020)
Days At 100°F Or Hotter In Phoenix
1452020
1332023
1432024
1222025
1202016–2025 average
When The Calls Come, Month By MonthDegree days, 2016–2025 average
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Cooling needHeating need
December through February still bring heating need, which your heat pump and heater pages can capture.
Heat Pump Pages Serve Both Seasons
A quarter of Arizona homes heat mainly with a heat pump, so we build heat pump pages next to your heater pages. One heat pump page can earn calls in July and in January.
Duct And Air Quality Pages Keep Techs Busy Year Round
Duct cleaning, duct sealing and indoor air quality work book in any month, so you do not have to hire for the hottest weeks and lay people off after them.
Local Detail Google Reads
Why Do Phoenix Service Pages Need To Name Neighborhoods And Suburbs?
Phoenix service pages need to name neighborhoods and suburbs because Google Maps ranks companies by distance from the person searching, and a page for each place tells Google it is part of your service area. We build separate pages for neighborhoods inside the City of Phoenix, such as Arcadia, Ahwatukee and Laveen, and for suburbs such as Scottsdale, Mesa, Chandler, Gilbert, Glendale and Peoria. We research each place we name, from the age of its homes to how they heat, because an older house in central Phoenix and a new build on the edge of the metro need different work.
1993Median year built for Maricopa County homes (U.S.: 1980)
Census ACS 2020–2024
68%Of Maricopa County homes heat with electricity (U.S.: 41%)
Census ACS 2020–2024
25%Of Arizona homes heat mainly with a heat pump (U.S.: 13%)
EIA, RECS 2020
Photos: Avi Waxman and James A. Molnar (Unsplash), Lar (Wikimedia Commons, public domain), Bigmacthealmanac (Wikimedia Commons, CC0).
Competition, Measured
How Crowded Is The HVAC Market In Phoenix?
Phoenix is a crowded HVAC market. Maricopa County has 9.3 heating, cooling, and plumbing shops for every 10,000 households, while the national average is 8.6. That crowd is split into many small local contests, though. When we searched Google Maps from 10 spots around the metro, 58 of the 62 companies in the top three showed up from only one spot. So a company that builds pages and earns reviews in its own part of town can win the searches closest to its shop.
Publicly verifiable
How Big Are The Shops In Maricopa County?
1,604shops in Maricopa County
1,737with Pinal County added
57%have fewer than 5 employees
Source: U.S. Census Bureau, County Business Patterns 2023 (code 238220: plumbing, heating and air-conditioning contractors) and ACS 2020–2024 households. The count of shops with 1,000 or more employees is withheld.
Our analysis
Which Phoenix Searches Need The Fewest Reviews To Reach The Top Three?
| Google Maps search | Companies in the top three | Typical reviews |
|---|---|---|
| ac repair | 28 | 603 |
| air conditioning repair | 28 | 603 |
| furnace repair | 28 | 429 |
| hvac company | 28 | 501 |
Furnace repair needs the fewest reviews, so furnace and heater pages can get you into the top three sooner while your review count grows.
Same 40 searches. “Typical” is the median: half the companies had more reviews, half had fewer.
Our analysis
Who Holds The Google Maps Top Three Across Metro Phoenix?
62different companies made the top three across the 40 searches
514Google reviews for the typical top-three company
1 in 7top-three spots went to a company with fewer than 100 Google reviews
Google reviews of the typical top-three company, by search point
The East Valley and the West Valley run separate races
East Valley
34companies in the top three from Scottsdale, Tempe, Mesa, Chandler, Gilbert and Ahwatukee
603Google reviews for the typical top-three company
West Valley
20companies in the top three from Glendale, Peoria and Surprise
362Google reviews for the typical top-three company
0 companies made the top three on both sides.
The four searches in the table, run from each of 10 points (40 in all), recording the first three companies every time. Google Maps, 24 Oct 2026, through the Serper API, zoom 14. The page names no contractor.
Owner Questions
Which Questions Do Phoenix HVAC Owners Ask Us First?
Phoenix HVAC owners ask us these questions on a first call.
Can A West Valley Company Rank In The East Valley?
A company based in the West Valley rarely reaches the Google Maps top three in the East Valley. In our searches, no company made the top three on both sides. To win calls across metro Phoenix, you need a page for each city you serve, reviews from customers who live there, and ads that bring calls from it while your rankings grow.
How Soon Should I Start SEO For My Phoenix HVAC Company?
You should start search engine optimization for your Phoenix HVAC company as soon as you can give it time and budget, because SEO never finishes. You began SEO the day you set up your Google Business Profile and earned your first review. Pages and reviews take months to pay off, so the work you do in a slow month brings calls in a busy one.
How Many Google Reviews Does A Phoenix Company Need For The Top Three?
The number of Google reviews a Phoenix company needs for the top three depends on where the homeowner searches from. From Downtown Phoenix, the typical top-three company had 183 reviews. From Glendale, it had 1,040. Across all 40 searches, it had 514.
What Does HVAC SEO Cost In Phoenix?
HVAC SEO in Phoenix can cost as little as $500 or $1,000 a month at some agencies, but in our experience SEO that is not tied to your lead goals disappoints. RS Gonzales does not sell SEO on its own, because SEO has to work with your website, ads and AI search visibility. Our three monthly marketing packages cost $2,200, $3,500 and $5,000 a month, and SEO is part of each one.
Google Maps for the same search
Google Maps, screenshot taken by hand, 29 Oct 2026. Most pins sit inside Phoenix itself. None sit in Surprise, Goodyear or Chandler.
RelevanceDistanceProminence
Google Search Puts Three Phoenix Companies Above The Organic Results
Google’s search engine results pages (SERPs) show a map pack of three companies above the organic results. For “ac repair phoenix”, the map pack listed Desert Diamond Air & Plumbing, with about 2,500 Google reviews, Donley A/C & Plumbing, with about 1,300, and Any Hour Services, with about 1,800. Google Maps ranks companies by distance from the person searching, so its top three change across the Valley.
Google Search, location Phoenix, AZ, desktop, 29 Oct 2026, shown at the top of this page. Not RS Gonzales clients.
Our 90-Day Plan
What Will RS Gonzales Do In Your First 90 Days In Phoenix?
We know you do not want to wait for results, so every package starts with our 90-Day HVAC Growth Plan. Ads bring leads in the first month, your Google Business Profile typically brings more within three months as long as you keep earning reviews, and larger shops with hundreds of reviews often see SEO results within 60 days.
01
Days 1–30
Website Live, Ads Running
We publish your new website within about 30 days, launch your ads, set up your Google Business Profile and list your company in the directories Google checks.
02
Months 1–3
A Page For Every Service And City
We build the rest of your core service pages, such as AC repair, AC replacement and heat pumps, and a page for each city and neighborhood in the service area you want to grow.
03
Months 4–6
Within Three Miles Of Your Shop
Your Google Business Profile typically starts reaching the Google Maps top three within one to three miles of your shop, and your organic leads start to grow.
04
Months 6–12
Spreading Across Metro Phoenix
Your rankings spread outward as your reviews grow, and organic leads keep arriving without a cost per click.
What You Get With Every Package
- HVAC And Home Services OnlyWe work only with HVAC and home-services contractors.
- One Plan For Every ChannelWe run your SEO, Google Business Profile, ads and website as one plan, so each channel feeds the others.
- Month To MonthWe keep every package month to month with no setup fees, and you can leave with 14 days’ notice.
- 30-Day Money-Back GuaranteeWe refund every fee you paid if you leave within 30 days of your first onboarding meeting.
Owners On Working With Us
What Do HVAC Contractors Say After Working With RS Gonzales?
HVAC owners rate RS Gonzales 5.0 from 45 Google reviews. Two case studies show what our work produced.
HVAC And Home-Services Clients
“They came in with a clear strategy, deep knowledge of the HVAC space, and a level of professionalism that is honestly hard to find.”
“It’s refreshing to work with a marketing company that feels invested in helping our business grow instead of just collecting a monthly fee.”
“I’ve worked with RS Gonzales for several years, and Sarah and her team have been fantastic partners.”
Map Rankings In Northglenn, Ad Calls In Cheverly
See All Case Studies23
Northglenn, CO · Duct Cleaning Company · Local SEOA Northglenn Duct Cleaner Holds The Top Three At 23 Of 39 Map Points
Fresh Air First cleans air ducts in Northglenn, Colorado. It is not an HVAC contractor. Its Google Business Profile had no address until June 2026, when it got a Northglenn one. By the end of June, it held the top three for ‘air duct cleaning’ at 23 of the 39 points we track, strongest around Northglenn, Westminster and Thornton.
669
Cheverly, MD · Residential HVAC · Google Ads And Local SEOA $1 Million Contractor Books 669 Calls From Google Ads In 7 Months
Nero’s Heating & Air in Cheverly, Maryland, had hit a plateau at $1 million on word of mouth and Thumbtack leads. We rebuilt its website in the first 30 days and pointed its Google Ads at Cheverly and nearby neighborhoods. Those ads brought 669 calls in 7 months. Its organic calls were up 233% year over year.
Monthly Packages
What Does Each RS Gonzales Marketing Package Cost Per Month?
Every package includes SEO and goes further, with a website, ads and AI search work, because leads from several channels hold up better than leads from one when Google changes its results. Start with the package that matches your revenue today and move up as your schedule fills.
Every package includes a new website, typically live within about 30 days, along with SEO and AI search work, Google Business Profile optimization, backlink building and a dedicated account manager.
GrowUnder $1M Revenue
$2,200/ month
- An 8-page website at launch
- 4 new pages or posts a month
- Google Ads and Local Services Ads
- Ads management up to $5,000 a month of spend
Accelerate$1M – $3M Revenue
$3,500/ month
- A 12-page website at launch
- 6 new pages or posts a month, plus a video
- Google Ads and Meta ads
- Expanded link building and PR
- Ads management up to $10,000 a month of spend
Dominate$3M – $15M Revenue
$5,000/ month
- A 16-page website at launch
- 8 new pages or posts a month, plus two videos
- Google, Meta and Yelp ads
- PR, email and SMS
- Ads management up to $25,000 a month of spend
MonthlyMonth To Month, No Long-Term Contract
$0Setup Fees
30-DayMoney-Back Guarantee
Our Contract Terms, In Plain English
- Every package is month to month from day one. You can leave any time with an email 14 days before the end of a month.
- Your price is locked for your first 12 months.
- Your new website is worth $6,000 and costs nothing up front. Each paid month pays off $500 of it, and after 12 paid months the website is yours.
- If you leave sooner, you can pay the remaining balance, keep the site on our $400-a-month hosting plan until it is paid off, or have your old website restored free.
- We recommend at least $3,000 a month in ad spend, which you pay to Google, Meta or Yelp directly. Ads management is included up to $5,000, $10,000 or $25,000 a month of spend, depending on your package, with a 10% management fee above that amount or the option to move up a package.
Phoenix SEO Questions
What Else Should Phoenix HVAC Owners Know About SEO?
What Should I Ask A Phoenix HVAC SEO Agency Before I Hire One?
Before you hire a Phoenix HVAC SEO agency, ask where you rank across the Valley today, which pages it will write first and how it will track your calls. Our free audit answers the first question before you spend anything.
Which Valley Cities Should My Phoenix Business Profile List?
Your Phoenix Business Profile should list the Valley cities your trucks reach in its service area, from Peoria to Gilbert if you cover both. That list tells homeowners where you work, but Google Maps still favors companies close to the person searching.
Should A Phoenix Shop Write Pages For Pinal County Towns?
A Phoenix shop should write pages for Pinal County towns such as San Tan Valley and Maricopa when its trucks already work there. The city of Maricopa sits in Pinal County, not Maricopa County, so each page names its town and county plainly.
Should Commercial Rooftop Work Get Its Own Phoenix Pages?
Commercial rooftop work should get its own Phoenix pages if you take it, separate from your home AC pages. A property manager with a rooftop unit down asks different questions from a homeowner. RS Gonzales markets commercial HVAC contractors as well as residential ones.
Which Phoenix Search Terms Belong On My AC Repair Page?
The Phoenix search terms that belong on your AC repair page are the ones homeowners type for that job, such as ‘ac repair’ and ‘air conditioning repair’. We pick them through keyword research, and each other service gets its own service page.
Which Business Profile Category Should A Phoenix HVAC Company Pick?
A Phoenix HVAC company should pick the Business Profile category that matches its main work, such as ‘HVAC contractor’ or ‘Air conditioning repair service’. Of the 120 top-three spots in our Google Maps searches, 114 went to companies listed under one of those two. So we match yours to your main work and add the rest as secondary categories.
How Does AI Search Choose Which Phoenix Contractor To Mention?
AI search chooses which Phoenix contractor to mention from what it can read about each company on its website, its Business Profile and other sites. A clear page for each city and service gives it facts to quote when someone in Tempe or Peoria asks.
Do Links From Other Phoenix Websites Help My Rankings?
Links from other Phoenix websites help your rankings when they come from places tied to your work, such as equipment suppliers, local business groups and community events you sponsor. Paid links from unrelated sites break Google’s spam policies and can hurt your rankings instead.
SEO Services Behind The Map
Google Business Profile OptimizationHVAC Reputation ManagementHVAC AI Search OptimizationHVAC Website DesignBook A Strategy Session
What Would A Strategy Session Show About Your Phoenix Rankings?
On a free strategy session, our team shows you where you could be getting more leads across metro Phoenix, what your competitors are doing, how search is changing, and how your company could rank better.
- We show you where your company ranks from each part of the Valley, and where it drops off.
- We show you which services, cities and neighborhoods are missing a page.
- We show you how many reviews the top three hold where your trucks work.
You leave knowing which fixes come first, whether or not you hire us.
The session is a 30-minute call with our team. You can also call (202) 400-2644.