Heat Pump Pages Earn Calls In Both Seasons
A heat pump heats and cools, and Seattle City Light gives contractors an instant discount on high-efficiency models, so we build your heat pump installation and repair pages first.
HVAC SEO · Seattle · King County
Seattle HVAC SEO Agency For Heat Pump, Furnace And AC Contractors
Neighborhood Pages For Seattle, City Pages For The Eastside
Seattle averaged 7 days a year at 90°F or hotter from 2016 to 2025, against under 3 in the 2000s, and Seattle reached 108°F on June 28, 2021. Seattle City Light now gives contractors an instant discount on high-efficiency heat pumps, which heat and cool.
Our Seattle HVAC SEO team builds your Google Business Profile, writes a page for every Seattle neighborhood and nearby city on your routes, and helps you earn reviews that mention them, so homeowners find you for heat pumps, furnaces and AC.
HVAC & Home Services Only
King County has 468 heating, cooling and plumbing shops, 5.0 for every 10,000 households, the 18th most of the 26 big-city counties we compared. Source: Census Bureau, 2023
RS Gonzales
HVAC SEO · Seattle
The skyline from Kerry Park. Photo: Stephen Plopper, Unsplash
© OpenStreetMap contributors
Free Visibility Audit
See Where You Rank From Ballard To Bellevue
We check how you rank for the Seattle searches that turn into booked jobs and point out where more leads are waiting.
We send a 10-minute video of your Google Maps rankings.We show your keywords and where AI search names you.We deliver it within 2 business days.
Sarah GonzalesOwner, RS Gonzales · Seattle data updated Weather Behind The Calls
Does Seattle Need Air Conditioning Now?
Seattle needs air conditioning on more days than it used to. The city averaged 7 days a year at 90°F or hotter from 2016 to 2025, up from under 3 in the 2000s, and its cooling need rose 77%. Heating still fills most of the calendar. For a seasonal trade like HVAC, that weather record is where an SEO plan starts.
Publicly verifiable7.2
Days at 90°F or hotter a year, 2016–2025 (2.8 in 2000–2009)
Publicly verifiable108°F
Hottest day since at least 2000, on June 28, 2021
Publicly verifiable23
Freezing nights a year, 2016–2025 (28 in 2000–2009)
Our analysis+77%
Cooling need, 2016–2025 against 2000–2009
Days At 90°F Or Hotter In Seattle
132022
62023
52024
82025
7.22016–2025 average
Heating And Cooling Need, Month By MonthDegree days, 2016–2025 average
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Cooling needHeating need
Cooling need sits in July and August, and heating need runs from October through May, so your pages need to cover both.
Ductless Pages For Older Houses
Close to a quarter of Seattle’s homes were built before 1940, so we build ductless mini-split pages for older houses alongside your ducted system pages.
A Page For Oil-To-Heat-Pump Conversions
Seattle households that still heat with oil can get a $2,000 instant rebate for switching to a qualified heat pump through Seattle’s Clean Heat program, run by the city’s Office of Sustainability & Environment. Income-qualified households can get the conversion free through the city’s Office of Housing.
Places Your Pages Name
Why Should Seattle Service Pages Name Neighborhoods And Eastside Cities?
Seattle service pages should name neighborhoods and nearby cities. Google Maps ranks a company partly on how close its listing is to the person searching, and no page changes that. A page for each neighborhood and city can win the organic results under the map, and it shows homeowners there that you know houses like theirs. Inside the city, that means pages for neighborhoods such as Ballard, Capitol Hill, West Seattle and Beacon Hill. Beyond it, it means pages for cities such as Bellevue, Redmond, Renton, Kent and Lynnwood. Before a page goes up, we look at the place itself: how old its homes are and how they are heated. A house built before 1940 and a new townhome in Redmond need different work, and detail like that shows homeowners you know their street.
1976Median year built for Seattle homes (U.S.: 1980)
Census ACS 2020–2024
23%Of Seattle homes were built before 1940 (U.S.: 12%)
Census ACS 2020–2024
61%Of Seattle homes heat with electricity (U.S.: 41%)
Census ACS 2020–2024
Photos: Zoshua Colah (2) and Georg Eiermann (Unsplash), Spicypepper999 (Wikimedia Commons, CC0).
Seattle Competition, Counted
How Many HVAC Companies Compete For Seattle Homeowners?
Seattle has fewer HVAC shops per household than most big cities. King County has 468 heating, cooling and plumbing shops, 5.0 for every 10,000 households against 8.6 nationally, the 18th most of the 26 big-city counties we compared. Snohomish County, to the north, has 10.3, so the number of shops per household doubles once your trucks cross the county line. Our Google Maps searches from 10 points found 49 different companies in the top three, and the typical one had 91 Google reviews. Of those, 44 made the top three from only one point, so a company that builds pages and earns reviews in its own part of town can compete there.
Publicly verifiable
Shops For Every 10,000 Households, County By County
468shops in King County
1,064with Snohomish and Pierce counties
54%have fewer than 5 employees
Source: U.S. Census Bureau, County Business Patterns 2023 (code 238220: plumbing, heating and air-conditioning contractors) divided by ACS 2020–2024 households.
Publicly verifiable
What Size Are King County’s Shops?
Source: County Business Patterns 2023. The Census withholds the counts of shops with 500 or more employees.
Our analysis
Who Holds The Google Maps Top Three Around Seattle?
49different companies made the top three across the 40 searches
91Google reviews for the typical top-three company
1 in 2top-three spots went to a company with fewer than 100 Google reviews
Google reviews of the typical top-three company, by search point
Inside Seattle and outside the city
Inside Seattle
25companies in the top three from Downtown Seattle, Ballard, Northgate, West Seattle and Columbia City
51Google reviews for the typical top-three company
Outside The City
25companies in the top three from Bellevue, Redmond, Renton, Kent and Lynnwood
232Google reviews for the typical top-three company
1 company made the top three on both sides.
“ac repair”, “air conditioning repair”, “furnace repair”, “hvac company”, from each of 10 points (40 searches), recording the first three companies every time. Google Maps, 29 Oct 2026, through the Serper API, zoom 14. “Typical” is the median. The grid names no contractor.
First-Call Questions
What Do Seattle HVAC Owners Want To Know About SEO?
On a first call, Seattle HVAC owners ask us which pages to build first, when to start and what SEO costs.
Should A Seattle HVAC Company Build Heat Pump Pages First?
A Seattle HVAC company should build heat pump pages early, because one heat pump page can bring calls for heating and for cooling. Seattle averaged 7 days a year at 90°F or hotter from 2016 to 2025, and Seattle City Light gives contractors an instant discount on high-efficiency heat pumps. Pages that explain both, with the neighborhoods you serve, give homeowners a reason to call you.
When Is The Right Time To Start SEO For A Seattle HVAC Company?
The right time to start search engine optimization for a Seattle HVAC company is before you need the calls, because pages and reviews pay off months after the work. Effort in a slow month brings calls in a busy one.
How Much Should A Seattle HVAC Company Spend On SEO?
A Seattle HVAC company spends $2,200 to $5,000 a month on SEO with RS Gonzales, because SEO comes inside a package with the website, ads and review work that rankings depend on. Standalone plans at $500 or $1,000 a month rarely tie back to leads in our experience.
Google Maps for the same search
Google Maps, screenshot taken by hand, 29 Oct 2026. Every pin sits in Seattle itself. Bellevue, Kirkland and Redmond, across Lake Washington, show none.
RelevanceDistanceProminence
Google Listed A Name Matching “AC Repair Seattle” First
Google’s search engine results pages (SERPs) show a map pack of three companies above the organic results. For “ac repair seattle”, the map pack listed AirCare Seattle AC Repair Service’s LLC first, with 3 Google reviews and a name that matches the search, then Greenwood Heating and Home Services, with about 5,000, and Go Green Heating AC & Electric, with 230. Reviews alone do not decide the map pack.
Google Search, desktop, 29 Oct 2026, shown at the top of this page. Not RS Gonzales clients.
The First 90 Days
What Happens In Your First 90 Days With RS Gonzales In Seattle?
We know waiting costs you calls, so every package starts with our 90-Day HVAC Growth Plan. Paid ads produce leads within the first month. Leads from your Google Business Profile usually start to grow in months four to six if reviews keep coming in, and shops that already hold hundreds of reviews often see search results inside 60 days.
01
Days 1–30
New Website, Live Ads
Your new site goes live within about 30 days. In the same stretch your ads start running, your Google Business Profile gets set up, and your company lands in the directories Google reads.
02
Months 1–3
Service And Neighborhood Pages
Pages for heat pumps, furnaces, AC and your other core services go up, along with one for each neighborhood and city you want more work from.
03
Months 4–6
Top Three Close To Your Shop
Within one to three miles of your shop, your Google Business Profile usually starts showing in the Google Maps top three, and organic leads start to climb.
04
Months 6–12
Wider Reach As Reviews Grow
Each new review helps your rankings travel farther from the shop, and the organic leads cost you nothing per click.
Included In Every RS Gonzales Package
- Only HVAC And Home ServicesWe market only HVAC and home-services contractors.
- SEO, Profile, Ads And WebsiteWe run all four as one plan, so each channel supports the others.
- Month To MonthWe charge no setup fees, keep every package month to month, and let you leave with 14 days’ notice.
- Money-Back GuaranteeWe return every fee you paid if you leave within 30 days of your first onboarding meeting.
Client Results
What Results Do HVAC Companies See With RS Gonzales?
HVAC owners rate RS Gonzales 5.0 from 45 Google reviews, and one of our results comes from Kent, south of Seattle.
Contractors On Our Client List
“They take the time to listen, share ideas, and help us navigate the marketing side of running a business.”
“Their team is responsive and professional, and they communicate clearly, which makes the process smoother.”
“Alveena’s customer service has been exceptional. She is always responsive and readily available to answer any questions I have.”
Two Pacific Northwest Results: Kent, WA And South Surrey, BC
See All Case Studies1/day
Kent, WA · Rebrand, Website And Local SEOA Seattle-Area Contractor Earns A Lead A Day With No Ad Spend
Breeze Heating, Air & Electrical had stalled at $1 million on referrals. In one month we delivered a new name, logo, van wraps and a 25-page website with a page for each suburb it serves. Within two months it ranked for 150 keywords, and it now brings in at least one organic lead a day without ads.
~6×
South Surrey, BC · City Pages And Local SEOA Duct Cleaner Grows Its Google Impressions Almost Sixfold
Clover Air Duct Cleaning had a thin website of near-copied city pages. We rebuilt it around the places it serves, and monthly Google impressions rose from about 4,800 to 27,500. Calls from its Google Business Profile reached 47 in June 2026, up 422% year over year.
Packages And Prices
How Much Does Each RS Gonzales Package Cost Each Month?
Our monthly marketing packages put SEO, your Google Business Profile, ads and AI search work under one plan, because leads from several channels hold steadier when Google changes how it shows results. Choose the package that fits your revenue now, then move up as your schedule fills.
Every package includes a new website, typically live within about 30 days, along with SEO and AI search work, Google Business Profile optimization, backlink building and a dedicated account manager.
GrowUnder $1M Revenue
$2,200/ month
- An 8-page website at launch
- 4 new pages or posts a month
- Google Ads and Local Services Ads
- Ads management up to $5,000 a month of spend
Accelerate$1M – $3M Revenue
$3,500/ month
- A 12-page website at launch
- 6 new pages or posts a month, plus a video
- Google Ads and Meta ads
- Expanded link building and PR
- Ads management up to $10,000 a month of spend
Dominate$3M – $15M Revenue
$5,000/ month
- A 16-page website at launch
- 8 new pages or posts a month, plus two videos
- Google, Meta and Yelp ads
- PR, email and SMS
- Ads management up to $25,000 a month of spend
MonthlyMonth To Month, No Long-Term Contract
$0Setup Fees
30-DayMoney-Back Guarantee
Our Contract Terms, In Plain English
- Every package is month to month from day one. You can leave any time with an email 14 days before the end of a month.
- Your price is locked for your first 12 months.
- Your new website is worth $6,000 and costs nothing up front. Each paid month pays off $500 of it, and after 12 paid months the website is yours.
- If you leave sooner, you can pay the remaining balance, keep the site on our $400-a-month hosting plan until it is paid off, or have your old website restored free.
- We recommend at least $3,000 a month in ad spend, which you pay to Google, Meta or Yelp directly. Ads management is included up to $5,000, $10,000 or $25,000 a month of spend, depending on your package, with a 10% management fee above that amount or the option to move up a package.
More Seattle Questions
What Else Do Seattle HVAC Contractors Ask About SEO?
Which Keywords Should A Seattle HVAC Website Rank For?
A Seattle HVAC website should rank for the searches that turn into booked jobs, such as furnace repair, AC repair, heat pump installation and ductless mini-splits. We start our keyword research with those services, then pair each one with the neighborhoods and cities on your routes.
Is Ranking Inside Seattle Easier Than In The Suburbs?
Ranking inside Seattle is usually easier than ranking in the suburbs, judging by the companies Google Maps put in the top three. In our searches, the typical top-three company inside the city held far fewer Google reviews than the typical one outside it. The Google Maps panel above shows each search point, from Columbia City to Renton.
Should My Business Profile Name Every Seattle Neighborhood?
Your Google Business Profile should name the Seattle neighborhoods and nearby cities your trucks reach as service areas, but the list will not lift you in map packs far from your shop. Google Maps weighs how close your shop is to the person searching, and the service-area list does not change that.
Which Heating Systems Should My Seattle Pages Cover?
Your Seattle pages should cover the electric heating systems you work on, not only gas furnaces, because most homes in the city heat with electricity, as the figures above show. We write service pages for heat pumps, ductless mini-splits and electric furnaces beside your gas furnace pages.
Will ChatGPT Or Google’s AI Overviews Name My Seattle Company?
ChatGPT or Google’s AI Overviews can name your Seattle company when your website, Google Business Profile and directory listings give them the same clear facts. With our AI search optimization, we write pages that answer homeowners’ questions, such as whether a heat pump suits an older house, and keep your name, address and phone number identical across the web.
How Can I Tell Which Seattle Neighborhoods Bring Me Calls?
You can tell which Seattle neighborhoods bring you calls with call tracking, which shows the page or listing behind each call. That way you and your HVAC SEO agency can see whether the Capitol Hill page or the Kent page brings more work, and where the next page should go.
Should A Bellevue Shop Build Pages For Seattle Neighborhoods?
A Bellevue shop should build pages for the Seattle neighborhoods it serves, because the Google Maps search above, which names Seattle, showed only shops inside the city. Pages for Ballard or Capitol Hill can still rank in the organic results for searches that name those neighborhoods.
Who Is My Day-To-Day Contact At RS Gonzales?
Your day-to-day contact at RS Gonzales is a dedicated account manager, available every business day. Behind that manager, an SEO copywriter writes your website copy and runs your Google Business Profile, and an ads and website specialist manages your campaigns and your site.
Services That Build Rankings
Google Business Profile OptimizationHVAC Reputation ManagementHVAC AI Search OptimizationHVAC Website DesignOther Pacific And Mountain Markets
HVAC Marketing In PortlandHVAC Marketing In Los AngelesHVAC Marketing In San DiegoHVAC Marketing In DenverFree Strategy Call
How Could Your Company Get More Leads In Seattle?
In a free strategy session, we walk you through the leads you could be winning in Seattle and on the Eastside, what your competitors do, where search is heading and how you could rank higher.
- We show you where you rank in each Seattle neighborhood and Eastside city.
- We show you which services and places are missing a page, from heat pumps to ductless.
- We show you what the companies in your top three do that you do not.
You get the fixes in order of impact, whether you hire us or not.
Sessions run 30 minutes with our team. Prefer the phone? Call (202) 400-2644.