100 articles on heating, cooling and home services — written between client calls, filed by topic, and read in 11 minutes on average. Nothing here is about anybody else's industry.
Sarah GonzalesFounder · Author On 99 Articles
Mo. Abubakar LalaCOO · Author On 20 Articles
Deeper In The Archive
It’s getting harder and harder to be a dentist in the United States. Insurance companies squeeze you on reimbursements. Dental…
Sarah Gonzales & Mo. Abubakar Lala1 AUG 2021
17 min read
The ancient HVAC system that keeps my century-old home toasty in winter and bearable through humid Washington summers was always a…
Sarah Gonzales21 JUN 2021
9 min read
Starting a service-based business can be a great way to follow your passion and build a successful career. However, it takes more…
Sarah Gonzales6 AUG 2020
4 min read
There are roughly 3,000 independent college admissions consultants in the United States. Guess how many focus on students applying…
Sarah Gonzales4 AUG 2020
8 min read
Page 10 of 10 · showing 97–100 of 100 articles · last page holds 4
Two things worth knowing before you start: how long these actually take, and how steadily they got written. The shortest is 4 minutes and the longest is 32.
The longest silence in the archive is 319 days, between August 6, 2020 and June 21, 2021. It is left showing rather than backfilled.
From Sarah
Every article in this archive started as a question a contractor asked me on a call — about a cost per lead, a Google Business Profile that stopped ringing, a website somebody wanted to rebuild when it did not need rebuilding.
That is also why there is no article here about restaurants or dentists. Heating, cooling and home services is the only industry we work in.
Whatever brought you to this page — a lead cost that stopped making sense, a website that is not converting, ads that got expensive — bring it to a call. We will tell you what is actually going on and what we would do first. No setup fees, 0% markup on ad spend, and a 30-day money-back guarantee if you do work with us.
Book A Strategy SessionNo pitch. No pressure. Just a straight read on your numbers.