The RS Gonzales Blog

Everything I Have Learned Getting HVAC Phones To Ring

86 articles on heating, cooling and home services — written between client calls, filed by topic, and read in 12 minutes on average. Nothing here is about anybody else's industry.

Sarah Gonzales, founder of RS Gonzales Sarah GonzalesFounder · Every Article On This Page

Deeper In The Archive

Page 7 Of 9

Published Recently

Case Studies

How To Celebrate Customer Success

How to Celebrate Customer Success It all built up to the big day. For months, I had been preparing, practicing, visualizing my…

Sarah Gonzales Sarah Gonzales22 JUN 2023 6 min read
Read
Digital Marketing Solutions

How to Go Green With Your HVAC Marketing

In a world where the green wave is surging, and consumers expect eco-friendly solutions, your HVAC company can blaze past the…

Sarah Gonzales Sarah Gonzales22 APR 2022 12 min read
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Page 7 of 9 · showing 61–70 of 86 articles · last page holds 6

The Archive, Measured

86 Articles, 1,021 Minutes

Two things worth knowing before you start: how long these actually take, and how steadily they got written. The shortest is 4 minutes and the longest is 32.

How Long These Take To ReadMedian 12 Min
4-7 min15
8-11 min28
12-15 min28
16-19 min11
20+ min4
Articles Published Per Year2020 – 2026
22020
142021
72022
92023
122024
212025
212026

The longest silence in the archive is 319 days, between August 6, 2020 and June 21, 2021. It is left showing rather than backfilled.

Sarah Gonzales, founder of RS Gonzales, in front of a green map of the United States

From Sarah

I Write These Between Client Calls

Every article in this archive started as a question a contractor asked me on a call — about a cost per lead, a Google Business Profile that stopped ringing, a website somebody wanted to rebuild when it did not need rebuilding.

That is also why there is no article here about restaurants or dentists. Heating, cooling and home services is the only industry we work in.

Reading Is The Easy Part

Bring Us The Question Behind The Search

Whatever brought you to this page — a lead cost that stopped making sense, a website that is not converting, ads that got expensive — bring it to a call. We will tell you what is actually going on and what we would do first. No setup fees, 0% markup on ad spend, and a 30-day money-back guarantee if you do work with us.

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