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The RS Gonzales Blog

Everything I Have Learned Getting HVAC Phones To Ring

95 articles on heating, cooling and home services — written between client calls, filed by topic, and read in 11 minutes on average. Nothing here is about anybody else's industry.

Sarah Gonzales, founder of RS Gonzales Sarah GonzalesFounder · Author On 94 Articles
Mo. Abubakar Lala, Chief Operating Officer at RS Gonzales Mo. Abubakar LalaCOO · Author On 15 Articles
HVAC Marketing Strategy 30 Local SEO 27 Paid Ads 13 Google Business Profile 5 Branding 5 Copywriting 3 Email Marketing 3 Social Media 4

Deeper In The Archive

Why Are HVAC Ads So Expensive — 14 minute read 8 Cost-Free HVAC Marketing Hacks to Fuel Lead Generation — 15 minute read How HVAC Contractors Can Win More Leads This Earth Month with Green Marketing — 17 minute read NYC HVAC SEO: Why Manhattan and Brooklyn Play By Different Rules — 16 minute read How to Create A High-Converting HVAC About Us Page — 12 minute read Tax Season Windfall: How HVAC Contractors Can Leverage Tax Refunds to Boost Business — 14 minute read Want to Maximize HVAC Leads During the Summer Rush? Here’s How! — 11 minute read
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Paid Ads
Newest

Can an HVAC Ad on ChatGPT Buy What a Recommendation Earns?

Homeowners now ask ChatGPT which HVAC company to call, and ChatGPT sells ads under its answers. Put the two together, and it sounds like you could pay to be the company ChatGPT names. You can’t.

Sarah Gonzales Mo. Abubakar Lala Sarah Gonzales & Mo. Abubakar Lala21 OCT 2026 11 min read
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Local SEO

What Makes AI Pick One HVAC Company Over Another?

Most HVAC owners have tried it at least once. You type your trade and your city into ChatGPT, read the short list that comes back, and look for your name. When your name isn’t there, the next question is fair…

Mo. Abubakar Lala Mo. Abubakar Lala14 OCT 2026 7 min read
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HVAC Marketing Strategy

Is Your HVAC Website Ready For How People (And AI) Search?

Your website looks good on the 27-inch monitor in your office, on fast office wifi, with every image already cached. That is the one viewing condition that never happens to a customer.

Sarah Gonzales Mo. Abubakar Lala Sarah Gonzales & Mo. Abubakar Lala21 SEP 2026 9 min read
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Local SEO

How to Become the HVAC Company AI Keeps Naming

A homeowner in your city opened ChatGPT last night, typed “who should I call for AC repair,” and got back three company names. You…

Sarah Gonzales Mo. Abubakar Lala Sarah Gonzales & Mo. Abubakar Lala21 SEP 2026 13 min read
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Local SEO

Why Are HVAC Rankings Not Turning Into Leads in 2026?

If your rankings held this year but the phone got quieter, you are not imagining it. The problem is not always your position on your dashboard. It is what homeowners see before they ever reach you.

Sarah Gonzales Mo. Abubakar Lala Sarah Gonzales & Mo. Abubakar Lala05 SEP 2026 12 min read
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HVAC Marketing Strategy

Which HVAC Marketing Agency Is Right for You?

You have been here before, or you are about to be: a slick sales call, a year-long contract, and monthly reports full of numbers that never became a single booked job. Picking the wrong agency…

Sarah Gonzales Sarah Gonzales29 AUG 2026 12 min read
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HVAC Marketing Strategy

Stop Selling Heat Pumps on a Tax Credit That’s Gone

The $2,000 credit that closed your deals is gone. The demand isn’t. For three years, one line did a lot of your heat pump selling for you: “Save up to $2,000 with the federal tax credit.” It sat on…

Sarah Gonzales Sarah Gonzales24 AUG 2026 8 min read
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HVAC Marketing Strategy

Stop Betting Your HVAC Growth on One Lead Source

The phone was ringing. Then it wasn’t. One slow week turns into a quiet month, and now you’re refreshing the ad dashboard at 11 pm…

Sarah Gonzales Mo. Abubakar Lala Sarah Gonzales & Mo. Abubakar Lala20 JUL 2026 11 min read
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HVAC Marketing Strategy

What Is a Good HVAC Cost Per Lead in 2026?

Every HVAC contractor stares at an ad bill at some point and asks the same question: ”Am I paying too much?” Wrong question. The…

Sarah Gonzales Mo. Abubakar Lala Sarah Gonzales & Mo. Abubakar Lala6 JUL 2026 14 min read
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Page 1 of 9 · showing 1–16 of 95 articles · last page holds 9

The Archive, Measured

95 Articles, 1,119 Minutes

Two things worth knowing before you start: how long these actually take, and how steadily they got written. The shortest is 4 minutes and the longest is 32.

How Long These Take To ReadMedian 11 Min
4-7 min16
8-11 min32
12-15 min32
16-19 min11
20+ min4
Articles Published Per Year2020 – 2026
22020
142021
72022
92023
122024
212025
302026

The longest silence in the archive is 319 days, between August 6, 2020 and June 21, 2021. It is left showing rather than backfilled.

Sarah Gonzales, founder of RS Gonzales, in front of a green map of the United States

From Sarah

I Write These Between Client Calls

Every article in this archive started as a question a contractor asked me on a call — about a cost per lead, a Google Business Profile that stopped ringing, a website somebody wanted to rebuild when it did not need rebuilding.

That is also why there is no article here about restaurants or dentists. Heating, cooling and home services is the only industry we work in.

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Reading Is The Easy Part

Bring Us The Question Behind The Search

Whatever brought you to this page — a lead cost that stopped making sense, a website that is not converting, ads that got expensive — bring it to a call. We will tell you what is actually going on and what we would do first. No setup fees, 0% markup on ad spend, and a 30-day money-back guarantee if you do work with us.

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